Marketing your Private Practice with Kathy C

To celebrate my 15th anniversary in business, I‘m sharing 15 key actions and lessons that helped me thrive in business since 2008!

Listen in as I reveal the Power of ONE in these 15 lessons. Whether you're a new or seasoned private practice or business owner, there's something in this episode for you.

Each lesson provides ONE specific action to help you avoid some of the pitfalls that hold practitioners and service-based businesses back from growth and stability. They can also accelerate your path to success.

You'll receive insights and lessons directly from my experiences, which I hope will guide you through your own business journey. Whether you're facing a hurdle in your practice, struggling with personal growth, or simply wanting to learn how you can grow your practice, the 15 actions and lessons will inspire you to keep going and thrive.

Remember, being a business owner is a never-ending journey, and I hope that by sharing my “Power of ONE lessons” you'll find that much-needed push to continue with yours.

Be sure to listen in and get the resources mentioned including the list of 15 Power of ONE Actions and the transcript - on the show notes page at http://MarketingYourPrivatePractice.com/54    

Resources mentioned:

• Check out episodes 50 and 51  for the background lessons on the MVP Marketing System and doing your marketing with just 1 hour a  week: http://marketingyourprivatepractice.com 
• Blog How One Membership brought me 750,000 + in Revenue - https://www.pepperitmarketing.com/business-planning/professional-development 
• Free Marketing Stats Tracking template -  https://www.pepperitmarketing.com/freestats 
• Need some help?  Book a FREE Marketing Review - https://www.pepperitmarketing.com/review 

Feel free to post any feedback or questions via this easy-to-send online voice message - https://www.speakpipe.com/kathyc 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Ever want to see how others are able to write articles for their private practice marketing?  And they seem to do it so easy? 

Well, that is what we are doing today on the podcast… Writing an article in under 30 minutes. 

Kathy C asked for your article ideas on Instagram, and today she is taking one idea, one sentence given to her by Olivia from the Arthritis & Injury Care Centre in Nova Scotia and she is walking us through the writing and creation of a 600+ word article …  in under 30 minutes. 

Listen in to see how she uses the 7 Elements of an Effective article and takes an idea from one sentence… and creates an article that Olivia can use for a blog or newsletter for her business.

Be sure to listen in and follow along as Kathy creates the article. 

You can view the final sample article and access the free marketing review of one of your articles on our show notes page at http://MarketingYourPrivatePractice.com/53      

Resources mentioned:

• Check out episodes 50, 51 and 52 for the background lessons on writing articles for your marketing http://marketingyourprivatepractice.com 
• Get a free marketing review of your written article - before you publish it online!    https://www.pepperitmarketing.com/review 

Feel free to post any feedback or questions via this easy-to-send online voice message - https://www.speakpipe.com/kathyc 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Therapy, nutrition counseling, coaching…No matter the type of service your private practice or business offers, your marketing will not go very far if you only use ready-made content created by others and sold in bulk for tons of people to use. 

As a service-based business, your expertise is what people are buying. You need to write your own marketing content! Your own blogs and newsletters. 

And if you are thinking, but Kathy, I can’t write my own marketing articles and content …  I say you are wrong!  

You CAN learn to write your articles for your own marketing so that it is effective and helps you grow your practice…by following a few simple steps. Steps I’ve taught hundreds of others to do!  In my 15 years in business, we have never created articles for our clients, we showed them how to write their own! 

Listen in to learn: 

1. Why your expertise matters in your marketing 
2. Where to find article ideas from real life and your content bucket of topics
3. The 7 Critical Elements to consider before writing one word of your article

Don't let self-doubt hold you back. Embrace your expertise, tap into your creativity, and let your words inspire and engage your audience. Your marketing content should be a reflection of who you are and what you can offer. Be YOU-nique! 

Resources Mentioned:

• Ep 51 - 3 Easy Steps to Create Months of Article Ideas for Consistent Marketing https://marketingyourprivatepractice.com/51 
• Blog -  A Mexican Lounge, a Band, Closed Doors and a Lesson for your Website - https://www.pepperitmarketing.com/websites/obvious-lesson-website 
• The Ultimate Marketing Content Planner - https://www.pepperitmarketing.com/planner   
• Need some help with content ideas?  Book a FREE Marketing Review - https://www.pepperitmarketing.com/review 

You can get the image of the 40 types of Blog Post Ideas mentioned - and the transcript - on our show notes page at http://MarketingYourPrivatePractice.com/52        

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If like many practice and business owners, you are stuck trying to figure out what put into an article for your newsletter, then this episode is for you!  

It’s especially going to help if you often sit down to ‘do marketing’ and only come up with one line … “What do I write or talk about?” 

Kathy C introduces a simple 3-step process to generate a content bucket of ideas - enough content ideas for months or even years - that will help you be consistent with your marketing.

Listen in to learn 3 key lessons:

• Overcoming content creation challenges and how to make writing for marketing easier. 
• The 3-step content generation process; a practical approach to generating ideas for your marketing content - that can easily give you up to 28 potential article ideas.
• Ways to optimize your marketing efforts and build that consistency that is needed to get your marketing to work!

By following this content generation system, you'll have months of content ideas and know what to write about when it comes to your newsletters and blogs. 

Remember, effective marketing doesn't require you to be a professional writer; it's about sharing your expertise and connecting with your audience. You can learn what to write about with the lessons in today’s episode.  

Don't miss out on the opportunity to elevate your private practice marketing. Tune in and take the first step toward success when it comes to marketing your private practice.

Resources:

• Ep 50 -  What to do with 1 hour a week for effective Private Practice Marketing https://www.pepperitmarketing.com/podcast/1-hour-marketing-plan 
• Follow Kathy on IG to see the Video on the “Things People say” document strategy -https://www.instagram.com/pepperitmarketing/  
• The Ultimate Marketing Content Planner - https://www.pepperitmarketing.com/planner   
• Need some help with content ideas?  Book a FREE Marketing Review - https://www.pepperitmarketing.com/review 

You can get the extra visuals that show you the completed content bucket of ideas mentioned - and the transcript - on our show notes page at http://MarketingYourPrivatePractice.com/51       

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If you had one hour a week to do the marketing for your private practice, what should you focus on? People ask me this all the time - because for some business owners, one hour may be all they have to spare. 

In this episode, you’ll learn an approach to marketing for the busy private practice owner. Learn the essential elements and strategic steps needed to maximize your marketing impact while juggling a demanding schedule.

If you've ever wondered how to make the most of limited time and still achieve marketing results, this is a must-listen episode for you.

• You’ll learn the concept of the MVP (Minimum Viable Plan) marketing system, designed to help you create an effective online marketing plan in just one hour a week. 
• Discover the top benefits of implementing the MVP system in your marketing routine. 
• Get insight on how to leverage an email marketing list, establish a consistent content strategy, and effectively utilize social media channels such as Instagram and Facebook - in just one hour a week! 

Be sure to listen in and get the resources mentioned - and the transcript - on our show notes page at http://MarketingYourPrivatePractice.com/50      

Feel free to post any feedback or questions via this easy-to-send online voice message - https://www.speakpipe.com/kathyc 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

When you are marketing your private practice, one goal most practitioners have is to get more traffic and leads. But when Instagram is your preferred social media channel, this can be hard because you cannot have clickable links in your content. Well, not if you are like 84% of the Instagram billion-plus users who have under 10,000 followers. 

But there is now a new feature offered by Instagram that lets you add up to 5 links in your BIO. Links you set up - so they could ALL go to your website. 

Doing this will instantly bring you more traffic and make it easier to have specific calls to action in your content. 

In this episode of the Marketing Your Private Practice podcast, you’ll learn about this game-changing new feature on Instagram that will revolutionize your marketing strategy. 

Learn how to be strategic with your 5 links so that you use those spaces in a way that brings you the website traffic and leads you need to convert into client bookings. That keeps you on the path to grow a thriving practice! 

 Be sure to listen in and get the resources mentioned - and the transcript - on our show notes page at http://MarketingYourPrivatePractice.com/49     

Resources mentioned:

• Ep 18 - https://www.pepperitmarketing.com/podcast/ig-profile-link 
• Need some help?  Book a FREE Marketing Review - https://www.pepperitmarketing.com/review 
• Free Marketing Stats Tracking Template  

Feel free to post any feedback, questions or even episode request topics via this easy-to-send online voice message - https://www.speakpipe.com/kathyc 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

One of the first things to get dropped when people get busy in their practice or business is marketing.  But marketing is that critical activity that brings you new traffic, leads and clients. 

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You cannot afford to stop being consistent with your marketing, but you don’t want to be burning the midnight oil every day either… so what do you do? 
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Overcoming this issue of no time left in the day happens by planning for a better organized and more productive workday. 
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In this episode, I’m sharing my 7 Rules to help you manage your day and time more efficiently so that you stop wasting time and start getting as productive as possible. 
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By following these 7 rules, it helps you stay on track, get your work done and meet deadlines, and client commitments, as well as your family ones.  

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Try them yourself and see if they make a difference for you too! And like most people, I am not perfect. I fall off the rule wagon, but I try to get back on as fast as I can. Always give yourself grace in these situations, learn the lesson and move on!

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Be sure to listen in and get the resources mentioned - and the transcript - on our show notes page at http://MarketingYourPrivatePractice.com/48     

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Resources mentioned:

• Ep 47- https://www.pepperitmarketing.com/podcast/avoid-wasted-time
• Ep 22 - https://www.pepperitmarketing.com/podcast/plan-ideal-week
• DANG, My Inbox Looks Great! - https://www.pepperitmarketing.com/time-management/email-inbox
• Full Focus Planner - https://fullfocusstore.com/collections/planners 
• Home & Office Timer - https://www.amazon.com/gp/product/B07L2P9QFT 
• Need some help?  Book a FREE Marketing Review - https://www.pepperitmarketing.com/review 

Feel free to post any feedback or questions via this easy-to-send online voice message - https://www.speakpipe.com/kathyc 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Wasted time is a common issue faced by practice owners and can hinder marketing efforts. 

Whenever life gets too busy, most practice owners tend to kick their marketing to the curb to free up time.  But you cannot be shelving the one activity that should never stop in your practice or business. Marketing to attract new clients.  

Getting over this roadblock is a matter of figuring out where you are wasting time and implementing strategies to avoid this from happening day in and day out. 

Then you can move into a place where you can organize your day so that you can be more productive and even tackle that marketing work that always gets left behind! 

In this episode, you will learn:  

• How to identify patterns and areas of wasted time in your workday
• To notice how distractions - and what distractions - are leading to your wasted time 
• Ideas for strategies that help you block both distractions and wasted time

If you want to be consistent with your marketing, it starts by managing your time so that it allows for client work, business work and marketing! And in a way that you’re not burnt out! 

Be sure to listen in and get the resources mentioned - and the transcript - on our show notes page at http://MarketingYourPrivatePractice.com/47   

Resources mentioned:

Book a FREE marketing Review - https://www.pepperitmarketing.com/review 

Full Focus Planner - https://fullfocusstore.com/collections/planners 

Home & Office Timer - https://www.amazon.com/gp/product/B07L2P9QFT

BookFactory Business Time Tracking Book - https://www.amazon.ca/gp/product/B0898KS4MP 

Feel free to post any feedback or questions via this easy-to-send online voice message - https://www.speakpipe.com/kathyc 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Messaging is key in your marketing and not just in emails, blogs and social media content, but also in the content you deliver any time you talk in front of a group - in person or online and official presentations or not! All messages matter! 

Today we are focusing on your message in your presentations. Because you don’t want to deliver any talk and not have the audience understand the message you are sharing. 

And if like me, you’ve ever been to an event or presentation where the topic sounded so good, and you couldn’t wait to get there and hear the speaker, and then it fell flat. Because the info the speaker shared did not help you or make you feel like you got what you signed up for. 

This happens - and it is the last thing anyone wants from a speaking presentation. You want to be sure to get your message across in these situations! 

To deliver the message that was the purpose of the talk.  Sometimes the presenter themselves can distract you from taking in the main message they were sharing, and this is what I want to help you avoid with this checklist that includes the 5 Pre-Talk Prep tasks to do before delivering any talk. 

Listen in to learn: 

1. Why preparation is key to delivering any talk - large or small.
2. The importance of checking in on the tech and having a backup plan
3. How being your authentic self can help you enhance the delivery of your message.

You’ll also learn a bonus tip that will help you boost your confidence every time you deliver a talk! 

Find out what the 5 steps are in this pre-talk prep checklist, and once you start using the checklist, you will find yourself elevating your presentation and effectively delivering your message. Every. Time. 

Get the transcript on our show notes page at http://marketingyourprivatepractice.com/46   

Book your own Free Marketing Audit with Kathy C - https://www.pepperitmarketing.com/audit 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Email marketing and sending newsletters is essential to the growth of your practice or business. It also helps with nurturing and engaging your community, including leads, prospects, and past clients. Having that consistent communication via email helps build trust and positions you as a reliable resource. 

This is why your email marketing is so key as one of your business assets and marketing foundations. 

It’s also why you must do everything you can to improve the deliverability of your emails (how many people get the email in their inbox) and the open rates (how many people open the email and have the opportunity to read your info). 

And yes, if you’re asking even with a full practice or client load, it's crucial to continue marketing and sending newsletters to keep your name top-of-mind with the people who already know you in one way or another.

Today’s episode helps you understand more about 5 factors that can affect your email marketing results and what you can do instead to improve those results because they will lead to more clients! Email marketing works! 

Check it out to learn: 

• How just the act of sending the email alone can keep your name top-of-mind with people, even if they don’t open the email! 
• The role your subject lines play in boosting open rates
• The top 2 mistakes people make with their email marketing

Get all the resources and links mentioned at -  http://marketingyourprivatepractice.com/45 

Book a  Free Marketing Audit with Kathy C - https://www.pepperitmarketing.com/audit 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!