Most private practice and business owners see the lure of group programs and online courses as the magic solution to their time and money problems, but it’s often not the case.

Today on the Marketing your Private Practice podcast we are going to dive into why running a group program often creates more problems than solutions and how you can approach offering this type of service in a way that will make sense and make you a profit too! 

Too often practitioners think group programs are an easy way to build another stream of income outside of 1-1 services. People tell you to pick a niche, make a group program and go on Instagram and sell it. 

Here's an inside scoop from someone who has helped hundreds of practice and business owners build, grow and scale their businesses…  

Filling group programs can be hard work! 

Especially when you haven’t planned them out thoroughly, and priced them so that they do help you earn more income. 

In this episode we will cover: 

• 3 things to consider before even getting a group program up and running and ready to sell;
• 2 things you need to know FIRST - and I mean first - before doing any work to develop the program;
• 5 elements to factor into your group program pricing to ensure you make a profit and that the group is worth running! 

Be sure to listen in to discover these critical elements so that when you're ready to run a group program, you know how to develop it and price that program so you earn a profit!! 

Resources Mentioned in this episode.  

• Check out the Pricing Calculator at  https://academy.pepperitmarketing.com/calculator  - use the coupon code: CALCULATOR50 to save 50% 
• Book a 20 minute Quick Call with Kathy https://calendly.com/kathyc/consult

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Ever wonder how other practitioners have built their businesses and been in business for multiple years yet you struggle to make it work?  Most days you worry that you can’t make it work and might have to find a job, so how do other practitioners do it?  

Well … I’ll let you in on a secret… The practitioners I’ve helped build 5, 6 and even some 7 figure businesses, most of them have followed a similar path, a path I created for them based on 14 years working with private practice owners. 

In this episode, we peel back the layers and share the 7 steps involved in this path to becoming a Thriving Practice Owner… 

Steps that are not rocket science but filled with proven methods and a lot of common sense! 

Steps that don’t require you to be a tech genius, just be able to understand these concepts when it comes to marketing your private practice. 

In this episode you’ll learn: 

• 7 Easy-to-Implement Steps to Thrive as a Private Practice Owner
• What one marketing activity you must start as soon as you open your practice
• Why having the word welcome on your homepage is a huge mistake 
• What can happen when you rely only on social media for your marketing
• How you can be putting your practice at risk by doing random  marketing vs being strategic with your plans and actions. 

Be sure to listen in to learn these steps to help you on the path to becoming a Thriving Practice Owner.    

Resources Mentioned in this episode.    

• Take the Marketing Foundations Quiz and get the checklist - https://www.pepperitmarketing.com/quiz 
• Grab the Free Stats Tracking Template  https://www.pepperitmarketing.com/freestats 
• Check out episodes two and three to learn more about your Marketing Foundations.
  • #2 https://www.pepperitmarketing.com/podcast/fast-track-practice-growth 
  • #3 https://www.pepperitmarketing.com/podcast/marketing-success-private-practice 
• Send me a voice message: https://www.speakpipe.com/kathyc   
• Book a 20-minute Quick Call https://calendly.com/kathyc/consult   

If you have been enjoying the podcast, I'd love if you could rate & review it on your favourite player! Let me know what you think of the podcast, click here to hit the stars to rate and write a review.  You can get all the resources mentioned and the transcript on our website at - https://marketingyourprivatepractice.com/19 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

One of the top marketing mistakes practitioners make with their Instagram profiles is using one of those Link tools like Link Tree or LINK in BIO. THis is a mistake that is costing you website traffic and some LOVE from the search engines too! 

In this episode we break down the background on your Marketing Foundations and why using a Link Tool like this is a mistake and what you can do instead to get more website traffic instantly AND even help the Search Engines take a liking to your website so that it can get shown in more online search results.

And for those of you NOT using Instagram, there is some good info in here for you too! This marketing strategy and lesson is something that applies to almost all of your online and offline marketing! So do not skip over this one just because it talks about Instagram! 

Listen in today to learn: 

• Why you shouldn't use these Link Tools
• What marketing foundations are affected by your Instagram Profile Link
• A simple explanation of SEO that even “non-techy” folks can understand
• How SEO is affected by your Instagram profile link
• What to do instead that helps your website get more traffic and More Google LOVE! 

Hit the podcast player above and listen in! 

Resources mentioned in this episode:

• Grab a copy of the FREE Guide to Setting Up your IG Landing Page  - https://academy.pepperitmarketing.com/boosttraffic
• Episode 6 - 7 Steps to Website Content for your Private Practice that Google will Love! 
• Message me on IG -  https://www.instagram.com/pepperitmarketing/ 
• Send me a voice message - https://www.speakpipe.com/kathyc
• Book a 20-minute Quick Call with Kathy https://calendly.com/kathyc/consult 

Sample LINK IN BIO PAGES

https://www.pepperitmarketing.com//kathyc   

https://marcird.com/marci-rd-nutrition/

https://ericaleon.com/erica/ 

If you have been enjoying the podcast, I would love for you to rate and review it on your favourite player!  You’ll get a shoutout on the show too! 

Be sure to check out the show notes from this episode to get access to all the resources, transcript and more at https://www.pepperitmarketing.com/podcast/boost-website-traffic-instantly

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Are you one of those practice owners who avoids any type of goal setting and planning or don’t feel it’s helpful?  I get that, I was one of those people too. But once I learned a system that made goal setting make sense and was easy to do, I saw a shift in my business - more clients and registrants in my programs - which meant more income! Funny how it works that way.  

Today I wanted to share this same system with you so you can learn how to make goal setting simple and easy to do with the big benefit of more growth in your practice! 

In this episode you will learn:

• A simple 3 step system to setting goals 
• A new way of thinking when it comes to goals 
• Why your boundaries are so important in this process

So many practice owners wonder how they can thrive in business… a lot of it really comes from taking the time to plan to make the thrive happen! 

Your practice is your business. You MUST have a plan or you will indeed spin your wheels like a hamster going nowhere. And setting goals and having a marketing plan is what will guide you to implement the marketing activities that will help you achieve your goals.

Be sure to listen in to spark ideas on making your own goal setting a lot easier and so that you do achieve MORE success and Thrive with your Practice.  

Resources mentioned in this episode:

• Stats Tracking Template  https://www.pepperitmarketing.com/freestats 
• Ultimate Marketing Content Planner https://www.pepperitmarketing.com/plannerwaitlist  
• Episode 16 - Goal Setting Tools - https://marketingyourprivatepractice.com/16
• Book a 20 minute Quick Call with Kathy https://calendly.com/kathyc/consult 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

The key to achieving more success in your private practice or business is something many people like to avoid.  

Planning.

More importantly, taking time to plan your goals and plan the activities to help you achieve those goals. 

As much as it can come across as boring, and too simple to really make a difference, practitioners and entrepreneurs who set aside time to plan and review their goals do see more success than those who skip this business activity.  

When I do my own annual planning, and teach classes on it -  I use my two secret weapons for planning - my Stats Tracking Template and my Ultimate Marketing Content Planner. 

​These two documents were created out of my work over the past 14 years.  with almost 500 clients and over 1200 folks who’ve taken my online programs

They truly guide almost every single aspect of my goal setting, and business and marketing planning… including launching! 

Listen in to learn: 

• Why it’s important to review your progress in the past year.
• Some of the numbers you should be tracking if you aren’t already.
• How these two documents can help you with goal setting your own annual marketing planning.
• What a content planner can help you do to plan and store your marketing content. 
• What one system is a game changer when it comes to spending less time marketing your private practice. 

Plus I‘ll share a BONUS tool that helps make annual business planning a lot easier! 

Check out this episode to learn how you can make your own goal setting and business and marketing planning a lot easier

Resources mentioned:

• Register for the Bootcamp - https://academy.pepperitmarketing.com/bootcamp
• FREE Stats Tracking Template  https://www.pepperitmarketing.com/freestats 
• Ultimate Marketing Content Planner waitlist (Waitlisters get a $50 discount) https://pepperit.ck.page/plannerwaitlist 
• Send me a voice message - https://www.speakpipe.com/kathyc

Book a 20 minute Quick Call with Kathy https://calendly.com/kathyc/consult 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Growing a thriving practice doesn't happen without planning -- but so many folks skip the planning which in the long run means skipping out on the results.  No results means …not achieving your goals.

You probably get the feeling you’re not achieving your goals if you aren’t booking the consults you need that convert into clients. The folks who will pay you for your services. 

Here’s the thing, when it comes to getting clients, it does mean starting with getting leads and if you aren’t bringing in new leads on a consistent basis - that is something we need to address not ignore. Taking a step back and putting a few simple things into place to make some changes and start growing that list or growing it even more! 

In today’s episode, I’m going to walk you through some simple steps to review your lead generation system and funnel and make sure none of the 7 critical elements are missing! 

You’ll also learn everything you need to know to ensure your system has the makings of one that brings in leads on a regular basis, including: 

• The difference between a Lead Generation System and a Lead Generation Funnel 
• The MAIN element every Lead Generation system needs
• The two biggest mistakes people make with their Lead Generation Systems 
• How people underestimate the power of a thank you page. 
• The biggest mistake folks make, when giving out their lead magnet. 

Resources mentioned in this episode:

• Take the Marketing Foundations Quiz -  https://www.pepperitmarketing.com/quiz 
• Book a 20 minute Quick Call with Kathy https://calendly.com/kathyc/consult 

Be sure to check out the shownotes from this episode to get access to all the resources - and more! - mentioned! http://marketingyourprivatepractice.com/15

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

This is the third of the three special bonus episodes happening on the Marketing Your Private Practice Podcast. They are all LIVE Strategic Reviews of Lead Magnets and List Building practices to help practice owners overcome some of their struggles when it comes to generating new leads. 

These are a kickoff to offer you a sample of what we will be doing over the next two weeks in the FREE Marketing Momentum Bootcamp starting November 29th. 

Be sure to book your seat today at https://www.pepperitmarketing.com/bootcamp 

The Bootcamp is FREE OR you can upgrade to the VIP Ticket that gives you extra access to time with me, extra Canva templates and a custom video review of your lead magnet.

Register now --  https://www.pepperitmarketing.com/bootcamp 

In this episode, we are talking with Anne Harris of All Inclusive Health and discussing her referral marketing activities and how she can encourage more referrals from doctors and therapists as well as some talk of doing some online marketing too. Referrals from other practitioners are a way of getting new leads too – and in most cases they are of higher value because they come as a referral! 

You can connect with Anne on her website at https://allinclusive-health.com/ 

Remember to join us for the free marketing bootcamp you can create or update your own lead magnet  - https://www.pepperitmarketing.com/bootcamp 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

This is one of the three special bonus episodes happening on the Marketing Your Private Practice Podcast this week. We are doing LIVE Strategic Reviews of Lead Magnets to help practice owners overcome some of their struggles when it comes to generating new leads. 

This is our way to offer you a sample of what we will be doing over the next two weeks in the FREE Marketing Momentum Bootcamp that starts November 29th. 

Be sure to book your seat today at https://www.pepperitmarketing.com/bootcamp 

In this episode, we are talking with Tara Brennan of Empassioned Living Now about ideas for a lead magnet and how some lead generators can be small priced products too or in Tara’s case, a Virtual Intuitive Painting class!   

You can connect with Tara on her website at - https://www.empassionedlivingnow.com/ 

Remember the Bootcamp is FREE, and everyone receives access to the recordings,  two Canva Templates you can use for your own lead magnet, a chance to get your lead magnet reviewed and an opportunity to take part in the homework challenges and win some prizes.

Register your free seat OR upgrade to the VIP Ticket that gives you extra access to time with me, extra Canva templates and a custom video review of your lead magnet.

Register now -- https://www.pepperitmarketing.com/bootcamp 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

This week we have 3 special bonus episodes happening on the Marketing your Private Practice Podcast. They are all LIVE Strategic Reviews of Lead Magnets to help practice owners overcome some of their struggles when it comes to generating new leads. 

These are a kickoff to offer you a sample of what we will be doing over the next two weeks in the FREE Marketing Momentum Bootcamp starting November 29th. 

Be sure to book your seat today at https://www.pepperitmarketing.com/bootcamp 

The Bootcamp is FREE, and everyone receives access to the recordings,  two Canva Templates you can use for your own lead magnet, a chance to get your lead magnet reviewed and an opportunity to take part in the homework challenges and win some prizes.

Register your free seat OR upgrade to the VIP Ticket that gives you extra access to time with me, extra Canva templates and a custom video review of your lead magnet.

Register now --  https://www.pepperitmarketing.com/bootcamp 

In this episode, we are joined by Kathy Glazer of Eat Smart Coach and reviewing her Power Snack Handout. This is her PDF guide that she offers folks to get people on her email marketing list. 

You can connect with Kathy Glazer on her website at - https://eatsmartcoach.com/ 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Having an irresistible lead magnet isn't the magic button to getting people signing up and becoming leads on your email marketing list.

But, like other practice owners… you wonder why people aren’t signing up for your lead magnet?

That’s what Sarah J asked me when she reached out after the last episode. She wanted to know why the lead magnet she had for her practice wasn’t getting people signing up for it. 

This is a common concern practice owners have and today we’re going to talk about one of the main reasons people aren’t signing up for your lead magnet.

It is something I find in about 40% of the marketing assessment sessions that I do but there are 3 things you can do to be certain you don’t make the same mistake.

Tune in to this episode to learn the secret to getting a steady flow of leads for your private practice
 

RESOURCES MENTIONED IN THIS EPISODE

Sign up for the FREE Marketing Momentum Bootcamp to create from start to finish an Irresistible Lead Magnet: https://academy.pepperitmarketing.com/bootcamp

Grab that Free Marketing Stats Tracking Template - https://www.pepperitmarketing.com/freestats

Book a call with Kathy - https://calendly.com/kathyc/consult

Learn more about the Thrive Marketing Academy - https://www.pepperitmarketing.com/thrive

If you want to know the different types of lead magnets that you can use to boost your marketing list, check out Episode 13 of this podcast.

Be sure to check out the show notes below the podcast player wherever you’re listening to or visit https://marketingyourprivatepractice.com/14

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!