If you are wondering where the wasted time in your day goes - one reason may be from creating more marketing content than you need to be effective.

It is possible to create less marketing content and make it work better than ever. 

This shift starts by being strategic with your marketing and having a plan that guides you so that you are not creating more content than you need to be effective. Because when you do this, it takes you more time and that time can be better spent in your practice or even your life!  

I’ve tracked 105 marketing assessments I’ve done with clients, and 72 of them were creating at least 50% more content than was necessary - doing things like writing Instagram & Facebook posts that never got used anywhere else or writing an article for their blog and a different one for a newsletter. And these are just two examples.

This is why having a simplified plan is so critical. 

Check out these 5 strategies to cut your content creation and the time it takes to create it, but boost results from your marketing.   

In this episode, you’ll learn: 

• Why less content doesn’t mean less in the way of results 
• The ONE thing that helps you cut back on content creation 
• They type of content that can be used any time to save you time with marketing
• The cornerstone strategy to creating less content
• An ideal mix of content that keeps things simple but more impactful

Be sure to check out today’s episode to get ideas for a content creation plan using simple tools and strategies and a focus on efficiency - that will help you achieve your marketing goals without sacrificing your time or energy.

Resources mentioned:

• Book your seat in the FREE Bootcamp and learn to create your own Consistent Content plan.  https://marketingmomentumbootcamp.com/ 
• Got questions about your marketing - Sign up for a free Marketing Audit - https://www.pepperitmarketing.com/audit 
• Access Kathy’s free marketing resources: https://www.pepperitmarketing.com/resources-for-entrepreneurs 
• Book a 20 minute Quick Call with Kathy https://calendly.com/kathyc/consult

I’d appreciate it if you could take a minute and rate and review the podcast on your favorite podcast player too!   

You’ll also get access to the transcript on the website at https://marketingyourprivatepractice.com/30    

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

On this episode we are doing one of our FREE Marketing Audits with Carrie Dennett a Registered Dietitian Nutritionist, Consultant, Journalist, Speaker and owner of Nutrition by Carrie. 

We will be focusing on Carrie’s website and her home page in particular because she is wondering how to get more visitors converting and booking calls with her. 

Listen in to learn what actions Carrie can take to make it easier for folks to book those calls with her and boost those conversions on her website. 

Plus, Kathy offers her a bonus tip about her lead magnet landing page that she has with ConvertKit.  

Book your own FREE Marketing Audit today! 

Get over your marketing roadblocks with an outside perspective on your marketing plans and ideas to learn the action steps for you to improve and optimize what you are doing to get your marketing to work better than it is now.
Sign up here - https://www.pepperitmarketing.com/audit

 Connect with Carrie Dennett: 

• Nutrition by Carrie - https://nutritionbycarrie.com/ 
• Carrie on Instagram - https://www.instagram.com/carriedennett/ 

Access Kathy’s FREE Marketing Bootcamp happening March 21st: https://academy.pepperitmarketing.com/bootcamp

Get ALL the resources mentioned on the shownotes page - https://marketingyourprivatepractice.com/29

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

There is one marketing tool that is your path to doing less marketing and helping more clients -- which is how you grow your private practice! 

A Consistent Content Plan  - which may not be what you think it is - not  only saves you time, but helps your marketing work better, and you work less… with more results! 

Learn more about this element that is part of your overall content marketing plan and understand how it works to help reduce the amount of time you spend creating content for your social media channels. This will give you time back in your day, time you can use to work with clients, work on other aspects of the practice. Aspects that directly affect your growth and success. And your profitability! 

Now, be warned, this lesson today is going to talk about social media marketing a little because it shares the best way to start spending less time on social, but only because you will be getting more results from what you’re doing! 

Hint: Results = more leads and more clients… and yes, more income. 

In this episode you’ll learn:

• The top two roadblocks most practitioners experience when it comes to marketing their practices. 
• How to recognize the sign you are out of balance with your marketing. 
• What a Consistent Content Plan is and what it isn’t. (This might surprise you) 
• What keeps you from creating more content than you really need.
• 5 ways a Consistent Content Plan helps your Practice. 

You will also learn how you can get some free help creating your own Consistent Content Plan and get started on that path to doing less marketing and helping more clients. 

Be sure to check out today’s episode and you can get access to the transcript too on the website at https://marketingyourprivatepractice.com/28   

     

Resources mentioned in this episode:

• Register for the FREE Bootcamp to learn to create your own Consistent Content Plan -https://academy.pepperitmarketing.com/bootcamp
• The 2 Types of Marketing Content you Need to Attract Clients: https://www.pepperitmarketing.com/content-marketing/marketing-content-types
• Episode 26 - How Much Time Should You Spend Marketing Your Private Practice - https://www.pepperitmarketing.com/podcast/time-spend-marketing 
• Thrive Marketing Academy https://www.pepperitmarketing.com/thrive 

Any questions, send me a voice message - https://www.speakpipe.com/kathyc   

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Too many practice owners - especially women - diminish themselves and their marketing messages and services with their words. 

Words that confuse people, words that can cause you to lose clients, referral partners and even sabotage your practice growth. I don’t want that for you.    

With marketing - especially the elements in Pillar 2, Messaging - clarity will always win over cleverness and it also wins over words that can take away from the messages you’re trying to share.

When you're marketing your private practice you need to be prepared to step into your power when you are talking about your business and yourself. Then you want to deliver your message with clarity and confidence.

But all too often I hear practice and business owners use words that take away from the message they are trying to get across. Words that confuse people and diminish what you are trying to say and share. 

Your message matters!! Let’s make sure it gets heard in the best way possible! 

In this episode, you’ll learn: 

• How CERTAIN words can diminish your marketing messages
• Examples of what NOT to do when it comes to your messaging.
• The ONE thing you MUST always do when Introducing yourself - especially at an in-person event. 
• Why you always take YOUR opportunity to stand and shine in your space 
• How to OWN your power in that moment when sharing your message.

Be sure to check out today’s episode to get 3 ideas on ways to deliver your message so that no matter what situation you are in, no matter if you know the people in the room well or not at all… that you are ready to take that opportunity to stand and shine in your space and own your power in that moment.

Resources mentioned in this episode:

• Apply for a Marketing Audit!   https://www.pepperitmarketing.com/audit  
• Episode 8 - Does your Messaging Move People to Action with your Practice? https://www.pepperitmarketing.com/podcast/messaging-action-practice 
• The Thrive Marketing Academy https://www.pepperitmarketing.com/thrive 
• Any questions, send me a voice message - https://www.speakpipe.com/kathyc   

You can get  all the resources mentioned including the transcript on our website at https://marketingyourprivatepractice.com/27   

And hey!  I’d really love it if you could take a minute and rate and review the podcast on your favourite podcast player too!

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

The most often asked question I get from practice owners when it comes to marketing is… “How much time should I be spending on my marketing?”

Everyone wants to be sure they are doing the best they can and using their time wisely, while also getting a return on investment for that time. 

In this episode we’re going to discuss how much time you should spend on your marketing and how you might be sabotaging yourself so that you end up spending MORE time than you need to be effective and grow your practice! 

 

Today, you’ll learn: 

• What it means when you find yourself scrolling endlessly on social media  
• 5 main categories of Content Marketing Activities to factor into your time schedule
• What successful practice owners do with 15 minutes on social media
• A sample schedule of time for marketing activities for someone who does a monthly blog and newsletter
• The marketing activity you should be doing that is the Secret Sauce to Online Marketing Success. 
• How you can make that 15 minutes a day possible for yourself
• What to do if your time is off from these sample schedules

Be sure to listen in to the episode and get all the resources mentioned in the shownotes on our website at https://marketingyourprivatepractice.com/26  plus the transcript is there too! 

      

Resources mentioned in this episode:

• Apply for a Free Marketing Audit -  https://www.pepperitmarketing.com/audit  
• More about the two types of Marketing Content needed in your plans - https://www.pepperitmarketing.com/content-marketing/marketing-content-types  
• Free Marketing Stats Tracking Template - https://www.pepperitmarketing.com/freestats 
• The Ultimate Marketing Content Planner (Use coupon code: PLAN to save $50 off the planner fee -  http://ultimatemarketingcontentplanner.com/ 
• Canva Training Program https://www.pepperitmarketing.com/canva-training
• Book a 20 minute Quick Call with Kathy https://calendly.com/kathyc/consult
• Any questions, send me a voice message - https://www.speakpipe.com/kathyc   

I’d really love it if you could take a minute and rate and review the podcast on your favourite podcast player too!   

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

In life and business, we often skip over the simple things, looking for the easy button or instant solution to our troubles. 

It’s this same drive that sees many practice and business owners dismiss their marketing foundations as “old school” and not needed as they struggle to build their dream practice. One where they can post on Instagram once and fill up their client bookings!  

But, it has often been these very folks who, after having a marketing audit, discover how important those foundations are to have a more efficient system in place - a system that actually helps them do less marketing but with improved results!   

Marketing Audits can offer you that impartial outside perspective on what’s working and not with your marketing plans. They help you see how your marketing foundations can improve your results, and when you make those changes … you’ll often experience exactly how your marketing works, even when you aren’t. #dreampractice 

In this episode, you’ll learn: 

• How your Marketing Foundations affect your results
• Two reasons NOT to rely on social media to market your practice 
• Examples of how changes from marketing audits got results like; more clients, 5 consults in 24 hours, 35% more client bookings in one month and more
• Where to get a free marketing audit

Something else about audits and foundations… They guide your marketing activities showing you exactly where to spend your time when it comes to marketing! 

That’s something every business owner wants to know - “Where do I spend my time with my marketing!”  Audits can be the path to spending less time marketing and more time working with clients - growing your practice or business with paying clients! 

Check out today’s episode and be sure to get all the resources mentioned plus the transcript in the shownotes on our website at https://marketingyourprivatepractice.com/25 

 Resources mentioned in this episode:

• Apply for a Marketing Audit!  https://www.pepperitmarketing.com/audit 
• Episode 18 , Fix this ONE thing on your IG profile link to Increase Website Traffic Instantly - https://www.pepperitmarketing.com/podcast/ig-profile-link 
• What is Anchor Content - https://www.pepperitmarketing.com/content-marketing/marketing-content-types 
• Check out the Thrive Marketing Academy https://www.pepperitmarketing.com/thrive 
• Any questions, send me a voice message - https://www.speakpipe.com/kathyc   

I’d really love it if you could take a minute and rate and review the podcast on your favorite podcast player too!   

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Do you want to be more efficient with your marketing and get more results which means more clients? 

Then get organized and use a content marketing planner so that actually happens! 

Using a content planner helps you overcome some of the biggest struggles and roadblocks folks have with their marketing. 

This is also how I help clients get to a place where they can spend just 15 minutes a day online - if that is even something you want to do. Because marketing doesn't have to be all about social media.  

Whether it is the Ultimate Marketing Content Planner, or another one you use, you want to use something that will help you be more organized, planned and save time in your day for some of the business activities you have been avoiding or unable to do, or just to have extra time to get out and LIVE your LIFE!

The biggest benefit to you from taking the time to plan and use a content planner like this is that by having a system to plan the marketing and activities and content but also it keeps everything in one place. It’s easy to find, follow and use!

 In this episode, you’ll learn:

• The 3 biggest roadblocks practice and business owners have when it comes to marketing 
• How a content planner will help with these struggles and roadblocks
• The 12 items included in the Ultimate Marketing Content Planner so you can understand what to store in your content planner and how this helps you plan and organize your marketing. 

Be sure to check out today’s episode and you can get all the resources mentioned in the shownotes on our website at https://marketingyourprivatepractice.com/24

     

Resources mentioned in this episode:

• The Ultimate Marketing Content Planner - http://ultimatemarketingcontentplanner.com/ 
• Article on Anchor Content Planning https://www.pepperitmarketing.com/content-marketing/marketing-content-types
• The Thrive Marketing Academy https://www.pepperitmarketing.com/thrive 
• Book a 20 minute Quick Call with Kathy https://calendly.com/kathyc/consult
• Any questions, send me a voice message - https://www.speakpipe.com/kathyc   

I’d  love it if you could take a minute and rate and review the podcast on your favourite podcast player too!   

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If you're like most practice owners, you went into business to help people not do marketing! 

You change lives because you have the expertise and skills to make that happen for your clients. You help others heal and live long healthy lives. Your knowledge and skills are changing the world… It's why I refer to you as private practice heroes. 

So let’s not let something like marketing stand in your way like it does for many practice and business owners. It is often the roadblock to folks building a successful and thriving practice that lasts for the long term. 

When it comes to marketing, your "style” of marketing can say a lot about your practice and the future it holds for you. And there are steps you can take to make sure your marketing style is more effective and helps you grow your practice!  

In this episode you will learn:

• To identify which of the 5 marketing styles you are doing right now
• How your marketing style may be holding you back with your practice 
• The steps to make a shift that will change the results you are seeing from your current marketing 

Be sure to check out today’s episode and you can get all the resources mentioned in the shownotes on our website at https://marketingyourprivatepractice.com/23     

Resources mentioned in this episode:

• Check out episode #1 to learn about the 4 pillars of marketing https://www.pepperitmarketing.com/podcast/marketing-private-practice-15-minutes 
• Get your name on our Newsletter list to get the news on how to get some spotlight marketing coaching and audits of your marketing, for free - https://www.pepperitmarketing.com/news 
• Details about the Thrive Marketing Academy https://www.pepperitmarketing.com/thrive 
• Book a 20 minute Quick Call with Kathy https://calendly.com/kathyc/consult
• Any questions, send me a voice message - https://www.speakpipe.com/kathyc  

I’d really love it if you could take a minute and rate and review the podcast on your favourite podcast player too!   

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

When you find yourself working nights and weekends, you may want to do a reality check on your time and your calendar. 

If you are not being as honest with yourself as you should when it comes to what you can truly accomplish in your workday that could be the very cause of those late nights and the exhaustion and stress that comes with it. 

WHY? Because how you plan that time will also affect how you live the rest of your days. 

In this episode, we’ll  talk about how you can plan and create your ideal week, because when you take time to do this activity, the reality of time tends to come to life! And light!

Listen in to this episode as I walk you through the elements I have my clients do when they are working on this exercise of creating their Ideal Week.

You will learn: 

  

• Why you’re not getting all of the items on your task list done and working late hours
• The 5 elements to factor into planning your ideal week 
• Why you need to be aware of certain types of work that can derail you every day and how to manage it. 
• 6 types of events to include into planning your ideal week.
• The Mantra you need to repeat daily to ensure you continue to keep that Ideal Week happening.  

Most importantly. As you do this exercise yourself, you will need to be honest with yourself about your time so you can stop spinning your wheels and working all hours of the day - and into the night -  just to get everything done! That’s not ideal, just the opposite so let’s get a reality check on your time and your calendar so you can Thrive vs just getting by! 

Resources mentioned in this episode: 

• Grab your own copy of the Ideal Week Worksheet - https://www.pepperitmarketing.com/idealweek 
• Download the Image of the YOU Mantra  - https://www.pepperitmarketing.com/youmantra 
• Read the blog, DANG, My Inbox Looks Great - https://www.pepperitmarketing.com/time-management/email-inbox 
• DM Kathy on Instagram and let her know how your Ideal Week Worksheet exercise went for you?  https://www.instagram.com/pepperitmarketing

You can get all the resources and read the transcript with all the notes on our website at https://marketingyourprivatepractice.com/22    

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

When it comes to marketing a private practice, many owners hit a roadblock they don’t even realize is there.

A roadblock that keeps you stuck in a world where you see little growth, you struggle to get clients, and you worry about making your practice a success. There’s often some fear that you might have to go and find a JOB because the practice is just not working. 

I don’t want this for you… so be sure to listen to this episode and learn:

1. What this roadblock is that holds practitioners back from seeing more success with their practice. 
2. The 1 thing you should always do on consult and discovery calls is to help with this roadblock.
3. The most important thing to include in your marketing when you are a service-based business owner. (AND be assured that thing does not mean you are spending hours a day on social media - it’s the opposite in fact!)
4. The 5 easy steps to overcome this roadblock! (And 3 of them have nothing to do with social media!) 
5. What you can do on social media in 10 to 15 minutes to counteract this roadblock and get more results from your time spent online! 

Resources mentioned in this episode: 

• Episode 1, Is marketing your private practice in 15 minutes a day possible? https://www.pepperitmarketing.com/podcast/marketing-private-practice-15-minutes 
• Episode 11, Marketing your Private Practice BEYOND Social Media. https://www.pepperitmarketing.com/podcast/offline-referral-marketing 
• Take our Marketing Foundations Quiz 
• Practice Networking online - DM Kathy on social media to let her know you are trying it. 
  • https://www.instagram.com/pepperitmarketing/ 
  • https://www.facebook.com/PepperItMarketing 
  • https://ca.linkedin.com/in/kathycolaiacovo 
  • https://twitter.com/PepperIt_Mktg 
• Thrive Marketing Academy - https://www.pepperitmarketing.com/thrive 

You can get all the resources and read the transcript with all the notes on our website at https://marketingyourprivatepractice.com/21   

And Hey… can I ask a favour? If you have been enjoying the podcast for a while now, it would be awesome if you could rate and review the podcast on your favourite podcast player! Thanks for listening and have a fabulous day! 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!