Marketing your Private Practice with Kathy C

Most practice and business owners don’t realize their marketing efforts can be undermined by some of the annoying things we see on social media! 

Spam comments on Instagram posts, friend requests from fake Facebook profiles and fake followers on Instagram… Most people ignore these, but they can actually be hurting your marketing efforts - or worse, putting your friends & family at risk of being scammed.   

In this episode of Marketing Your Private Practice, we discuss why these annoyances should be dealt with because it’s all about keeping your marketing effective and your social accounts and your friends safe and secure.

Well … if you don’t deal with them that is. It’s an easy fix to clean these up and deal with them versus ignoring them like so many people do.  

Listen in and learn: 

• Why you should not ignore the spam comments on Instagram and Facebook posts
• How spam comments and fake followers can hurt your marketing efforts
• The easy fixes to your Facebook profile that will keep your family and friends safe and secure from scammers and spammers. 

You don’t want to be responsible for your Mom or Gramma getting scammed out of money so be sure to check this episode out and take notes on what to do. 

One fix takes less than 7 seconds! (Yes, I timed it!) 

BONUS LESSON!   Check out the shownotes at MarketingYourPrivatePractice.com/44 to see a video of how to check those Fake Facebook profiles 

Resources mentioned: 

• View the video of how to report a Fake Facebook profile - http://marketingyourprivatepractice.com/44  
• Ep 1 - Is marketing your private practice in 15 minutes a day possible? - https://www.pepperitmarketing.com/podcast/marketing-private-practice-15-minutes 
• Got Questions? DM Kathy on Instagram  

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

In today’s online world, the term launching refers to launching a special marketing campaign to get more sales of a program or service you offer.

Having a launch is a great way to get the word out about that offer - a program or service you offer. It’s also why it’s so important to match that offer with the most effective type of Launch Tool so that you have the best launch results possible!  and that’s what we are talking about on today’s episode!

Listen in to: 

• Understand the difference between a full-blown launch and a quick and simple launch
• Know why you have to stop and calculate the maximum and minimum amount of people that can comfortably be in your program to serve the clients and make a profit.
• Learn what factors  to consider when deciding on the best type of Launch Tool to market your offer
• Determine the best launch tool that matches your offer to make the most sales possible.
• Hear about two specific launch ideas and what Launch Tools would work best in those scenarios

Resources mentioned: 

• Get organized for your next Launch! Register for the Launch Marketing Blueprint http://launchmarketingblueprint.com/ 
• EP20 - Pricing Group Programs So Your Practice Makes A Profit https://www.pepperitmarketing.com/podcast/price-group-programs
• Ep 42 - 4 Types of Launches to Boost Sales of your Private Practice Programs - https://www.pepperitmarketing.com/podcast/types-of-launches 
• Not sure what to do next? Book a  Quick Call with Kathy C - https://calendly.com/kathyc/consult 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

There comes a time when marketing your private practice or business that you want to get the word out about one of your programs or services. 

You get the idea to have a special marketing campaign to do this - a LAUNCH! 

But if you are like a lot of practice and business owners, you’ve tried a launch in the past and instead of tons of sales, you got tons of confusion and few sales. 

You are not alone and you are in luck! That’s exactly what we are talking about today on the podcast. Lanches and in particular the 4 different types of launches you can use as your Launch Tool.

Listen in and learn:

• Why having a launch can be a boost to sales in your practice or business
• To Identify the types of Offers you have that are ideal to have a launch for
• The 4 most common ways to have a Launch 
• What to do first before deciding what type of launch will work best for you

Resources Mentioned in this episode.   

• Register for the Launch Marketing Blueprint Workshop - https://academy.pepperitmarketing.com/blueprint 
• Ep 41 - 10 Reasons Why Launches Fail - https://www.pepperitmarketing.com/podcast/reasons-launches-fail 
• Book a Free Marketing Audit with Kathy C! https://www.pepperitmarketing.com/audit 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Launching programs or services is something that typically happens when you plan a special campaign to help you achieve the sales goals you have for an offer - something you sell. 

There are many types of launches you can have, many ways to do it and many factors that go into a launch. In this episode, we’re going to review some of the main reasons launches fail. 

Because at some stage in your practice or business… There will come a time when you are going to launch something… and I want you to know what to look for - the common factors from failed launches. So that you can plan to avoid them and boost your chances of seeing a successful launch. 

Listen in to learn the 10 reasons most online launches for programs and courses fail and how you can avoid them.

You can access the transcript on our shownotes page too - http://marketingyourprivatepractice.com/41 

Resources mentioned:

• Register for the Launch Marketing Blueprint workshop (Save $100 when you register by May 20)  https://academy.pepperitmarketing.com/blueprint 
• 5 Easy-to-Follow Tips to Create Social Media Content in Less Time – Ep 38 - https://www.pepperitmarketing.com/podcast/marketing-less-time 
• Book a  FREE Marketing Audit with Kathy https://www.pepperitmarketing.com/audit 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Marketing shortcuts are tools that make your marketing easy to do, but not all help your business grow. 

There are some marketing shortcuts you should avoid if you want to have faster growth with your practice or business because some can cause more trouble in the long run. They end up working against all the time and energy you put into your marketing!  

In this episode, you will learn the top 3 shortcuts to avoid using with your marketing, and what options you have available to you instead.

Using these shortcuts can help you:

• Increase your website traffic
• Boost your search engine visibility
• Help you identify issues to fix and optimize with your marketing

Listen in to ensure you understand the effects of these shortcuts, what you can do to avoid using them and the options available to use instead and a couple of free resources that can help you with the alternatives too! 

 Resources mentioned:

• Grab your Free Marketing Stats Tracking Template -  https://www.pepperitmarketing.com/freestats 
• Not sure what to do next? Book a free call with Kathy C   https://calendly.com/kathyc/consult 
• Got a marketing issue? Book a free Marketing Audit with Kathy C - https://www.pepperitmarketing.com/audit 
• Episode 18: Fix this ONE thing on your IG Profile to Increase Website Traffic Instantly!    https://www.pepperitmarketing.com/podcast/ig-profile-link 

Get access to all the resources mentioned and the transcript at http://marketingyourprivatepractice.com/40 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

When you rebrand your business and yourself, there is a lot of change and a lot of things to factor into the change. 

The last thing you want to happen is losing people because of the change - your rebrand! Which ironically, most people do in order to reach more clients.

On this Marketing Audit, we talk to Profit Strategist Heather Zeitzwolfe who is in the midst of a rebrand with her business. We focus on some of the challenges she was encountering and some of the challenges she didn’t even realize she needed to consider in this changeover in her business.   

Listen in to learn what 3 steps Heather can start with to ensure that her messaging after her rebrand is effective so that she reaches the ideal clients she is looking to work with - and that all the work in the rebrand… pays off!

Book your own FREE Marketing Audit today! Get over your marketing roadblocks with some help!  An outside perspective on your marketing plans and ideas so you can learn the action steps for you to improve and optimize what you are doing. To get your marketing to work better than it is now.
Sign up here - https://www.pepperitmarketing.com/audit

Connect with Heather Zeitzwolf

• Website - GetRadBiz.com - https://getradbiz.com/ 
• Heather’s podcast, Get Radical with your Business - https://getradicalprofitgrowthaccelerator.com/podcast 

Resources from Kathy C:

• Take the Free Marketing Foundations Quiz: https://www.pepperitmarketing.com/quiz 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Social Media… most practice and business owners have a love-hate relationship with it. 

You know it can help get more clients and grow your practice, but creating the content for it is a chore - a time consuming chore that makes you feel like you’re lost in an endless cycle of doing marketing that goes nowhere…  

Today, I’m going to share some easy to follow tips to help you create your marketing content in less time - and specifically content for social media. Plus these tips help you get better results by making your marketing more effective. 

We want your content for social media to do their job which is attracting more website traffic and getting more leads that you can convert into clients! 

Listen in to learn 5 Easy to Follow Tips to Create your Social Media Marketing Content in Less Time. 

Plus you’ll also discover:

• Why you don’t want to use ready-to-made content all the time.    
• The reason you want to do some research on hashtags before using them. 
• How to avoid “winging it” and playing whack-a-mole- with your marketing ’

 Resources mentioned:

•  Purchase your copy of the Ultimate Marketing Content Planner and Training and save $50 with the coupon code PLAN at the checkout https://www.pepperitmarketing.com/planner 
• Episode 30: Simplify Your Private Practice Marketing  https://www.pepperitmarketing.com/podcast/simplify-marketing-practice
• Episode 28: 5 Ways a Consistent Content Plan helps Grow your Private Practice https://www.pepperitmarketing.com/podcast/consistent-content-plan
• Blog - Check before using Instagram Hashtags that may be Banned - https://www.pepperitmarketing.com/instagram/instagram-hashtags-banned 
• Not sure what to do next? Book a free call with kathy C   https://calendly.com/kathyc/consult 

You’ll also get access to the transcript on the website at https://marketingyourprivatepractice.com/38    

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

On this episode, we are doing one of our FREE Marketing Audits with Private Practice Owner Glenys Oyston of  DareToNOTDiet.com 
 

Glenys is a Registered Dietitian, Intuitive Eating Counselor and BOdy Image coach and she signed up for an audit with me because she felt the messaging on her 1-1 services page was not ideal nor appealing to people. She felt the website page content was just not hitting home with people and wanted to improve it so she gets more clients contacting her about the service. 

In this audit, we focused on Glenys’ messaging and the marketing content on her services page for the 101 coaching services she offers. 

During the audit, Glenys learned: 

• Ways to optimize her One-Liner so people know exactly who she is and how she helps people. 
• A special tip on Introducing yourself so that your business and website can stick in the other person’s head which helps amplify your brand with people
• How to position the name of your program on your sales or service page on the website. 
• Steps to use the name of your program and services to position what you offer in a  genuine way and from a keyword perspective.
• Why the follow-up services you offer should NOT be mentioned on your main services page.
• How to give folks 3 simple steps to get started working with you so they know exactly how it benefits them. 

Listen to this episode to learn the actions Glenys can take to get more website visitors reaching out to book a call for her 1-1 coaching services.  

And a bonus!  We talk about ways to use some of these same strategies on her home page to help convert more visitors there into leads and consults too! 

Book Your FREE Audit

If you are stuck with growing your own Practice and want to take advantage of getting a free marketing audit … then book a Marketing Audit with me today! Together we will check out your main problem area and look at the immediate steps to move you forward so your practice or business can Thrive! Sign up here - https://www.pepperitmarketing.com/audit

 Connect with Glenys Oyston

• Dare to NOT Diet website https://daretonotdiet.com/ 
• LinkedIn https://www.linkedin.com/in/glenysoyston/ 
• Facebook Page https://www.facebook.com/DareToNotDiet 

Connect with Kathy C:

• Sign up for a FREE Marketing Audit: https://www.pepperitmarketing.com/audit 
• Connect on Instagram: https://www.instagram.com/pepperitmarketing/  
• Access Kathy’s FREE Resources: https://www.pepperitmarketing.com/resources-for-entrepreneurs   

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Ever feel like your marketing content is just not hitting home with the people who see it and read it? It seems like all your time put into that marketing is just not paying off? 

Well, that could be the case if you’re missing the 3 essentials that help your marketing do its job and attract your ideal client. 

In this episode of the podcast I share the 3 essentials to include in your marketing content so that it helps both the search engines and your ideal clients find you online! 

When you skip these essentials, you are skipping those opportunities to attract those ideal clients and to have the search engines send those people right to you. 

It’s much easier to do marketing when you know the way it’s being done helps more people find you and that is the first step to growing a thriving practice. 

 Listen in to learn:

• Why focusing on selling your services will not help you get more clients
• The trick to creating content that has people finding you when they search online
• What to include in your marketing content that ensures when people find you they will know you can help them, because you get them!  
• Where to include calls to action in your marketing so that more people take action and reach out to you. 

You will thrive more in business when you have a steady flow of clients - especially ideal clients - and it starts by including these 3 essentials in your marketing content. Essentials that help people KNOW you are the EXACT person to help them because you get their specific problems!  

Book your own Free Marketing Audit with Kathy C - https://www.pepperitmarketing.com/audit 

Episode 4 - Learn more about using Calls to Action in your marketing  - https://www.pepperitmarketing.com/marketing-strategy/sales-tactics-expand-practice 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

In this episode, we are doing one of our FREE Marketing Audits with Joni Snair of Safe at Home Physiotherapy in the Halifax area in Nova Scotia. 

Joni offers mobile Physiotherapy services she is wondering what keywords to use to draw in more of her ideal clients - older adults with decreased mobility/falls/etc.

Today’s audit focuses on Joni’s messaging and her marketing content. She learns some tactics to be more strategic and specific with keywords in her marketing so that she is drawing in her ideal clients versus folks looking for regular physiotherapy.  

Listen in to learn what actions Joni can take to get more of the right clients reaching out to her. 

We also talk about the keywords used in some of the online directories she is registered with to ensure they are optimized there and some tips on her contact page and what changes she needs to make there to get people clicking and calling too. 
  

You can book your own FREE Marketing Audit too - Get over your marketing roadblocks with an outside perspective on your marketing plans and ideas to learn the action steps to improve and optimize what you are doing to get your marketing to work better than it is now.

Sign up here - https://www.pepperitmarketing.com/audit

Connect with Joni Snair

• Safe at Home Physiotherapy https://safeathomephysio.ca/ 
• Instagram - https://www.instagram.com/safeathomephysio/ 
• Facebook - https://www.facebook.com/SafeatHomePhysio/ 

Connect with Kathy C:

• Sign up for a FREE Marketing Audit: https://www.pepperitmarketing.com/audit 
• Episode 9 - Optimize This One Website Page And Boost Client Signups: https://www.pepperitmarketing.com/podcast/optimize-contact-page-boost-client-signups 
• Connect on Instagram: https://www.instagram.com/pepperitmarketing/  
• Access Kathy’s FREE Resources: https://www.pepperitmarketing.com/resources-for-entrepreneurs

If you liked this episode, please rate and review the podcast on your favorite podcast player too!   

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!