Marketing your Private Practice with Kathy C

If you’ve been thinking about adding in a course or program to expand your services - or have tried and it didn’t go the way you expected, then this episode of Marketing your Private Practice is for you! 

We are talking about what can happen when you try expanding before you have a solid foundation and what 5 foundations will help you expand with more success!

For many practice owners, they jump to the course and group program stage before they are ready - before they have the solid foundations in place that your business needs to be sustainable. 

Foundations that help you launch that added stream of revenue with success not frustration! 

Don’t be one of the 56% of businesses that fail because of marketing or lack of product-fit for their market! Make sure you are ready to expand your services to add an online course or group program. 

Listen in and learn:

• What can happen when you try expanding before you have a solid foundation 
• The importance of knowing your monthly revenue goal
• The 2 critical elements ALL offers need to succeed
• 5 Foundations to have in place with your practice before adding a course or group program
• The 4 items that help you build that long term and thriving practice

You’ll also get access to all the resources mentioned and the transcript on the website at https://marketingyourprivatepractice.com/34     

Resources mentioned:

• Book a Thrive Marketing Academy Discovery Call  - https://calendly.com/kathyc/thrive  
• Learn more about the Spring Bonus Package for the Thrive Marketing Academy  - https://www.pepperitmarketing.com/thrive 
• Episode 1 - Is marketing your private practice in 15 minutes a day possible - https://www.pepperitmarketing.com/podcast/marketing-private-practice-15-minutes 
• Episode 33 - The One Strategy That Guides Your Marketing To Attract More Clients https://www.pepperitmarketing.com/podcast/marketing-strategy-clients 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

There’s ONE strategy that will guide your marketing to attract more clients to your practice or business but if you’re not doing it then I will tell you the same thing I’ve told clients over the years - Stop posting any marketing content until we deal with this issue. 

Putting time and energy into their marketing without any real purpose behind what they were doing. 

It’s the biggest reason your marketing is not working. Something folks tend to forget in their quest to find and book more clients. In their frenzy to get their marketing to work. 

All marketing can have a purpose and it should. And it should be helping you achieve your business and practice goals. 

This means those goals and your marketing content need to be tied together. 

Connected so they work in tandem and help you grow your practice. Not grow how much time you spend doing your marketing. 

Listen in to get the details on how you can make sure your marketing content is created in a way that it works and helps you achieve your business goals - many of which will revolve around increasing your client bookings.  

And, if you want to get more help with creating a consistent content plan for your practice, book your seat in the next Marketing Momentum Bootcamp  (It starts today - March 21st!) where you can learn to create your own plan, a key factor in simplifying your marketing to create less content and get more results for your business.    

You’ll also get access to all the resources mentioned and the transcript on the website at https://marketingyourprivatepractice.com/33     

Resources mentioned:

• Book your seat in the FREE Bootcamp and learn to create your own Consistent Content plan.  https://marketingmomentumbootcamp.com/ 
• Book a Quick Call with Kathy to ask about your marketing or the Thrive Marketing Academy  https://calendly.com/kathyc/consult
• Episode 28 - 5 Ways a Consistent Content Plan helps Grow your Private Practice https://www.pepperitmarketing.com/podcast/consistent-content-plan 

Also, can I ask a favour? I’d appreciate it if you could take a minute and rate and review the podcast on your favourite podcast player too!   

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

On this episode we are doing one of our FREE Marketing Audits with Christine Duross, registered social worker, psychotherapist, certified hypnotherapist and clinical supervisor.   

We will be focusing on Christine’s messaging on her website home page. Christine applied for this audit because she finds it challenging to get the right words to describe her therapy offerings or how to write about therapy on her website in a way that informs and connects with her potential clients and leads them to book with her. 

Listen in to learn what we discover on this marketing audit and what Christine can do to make it easier for folks to book in with her.  

Plus, Kathy offers her a bonus tip about her contact page too.  

Book your own FREE Marketing Audit today! 

Get over your marketing roadblocks with an outside perspective on your marketing plans and ideas to learn the action steps for you to improve and optimize what you are doing to get your marketing to work better than it is now. Sign up here - https://www.pepperitmarketing.com/audit

These audits are a way to spend a little time with Kathy, a marketing strategist who has helped over 500 practice owners, coaches and service based business owners simplify and streamline their marketing to create more profits and more freedom!  Spend less time marketing and more time with clients and generating the revenue that supports your lifestyle!  

Connect with Christine Duross

• Via her website
• Instagram

Connect with Kathy C:

• Sign up for a FREE Marketing Audit: https://www.pepperitmarketing.com/audit 
• Join in Kathy’s next FREE Marketing Bootcamp that starts March 21, 2023. https://academy.pepperitmarketing.com/bootcamp 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

As a practice and business owner, it's important to create valuable marketing content that can attract and retain clients.  

However, in that quest for clients, some of the biggest mistakes practice and business owners make when it comes to their marketing, only cause more problems!  

Here’s what happens, you see an issue, and go looking for advice and ideas trying to get your marketing to pay off… But a lot of the time, the steps you take aren’t solving the problem and instead are creating other ones. 

And that is what I want you to avoid. 

In this episode, you’re going to learn what these most common marketing mistakes are and solutions to help you avoid them too. 

You’ll also discover: 

• The important role of marketing content on your website
• How blog articles help your marketing do its job
• Why quantity over quality cannot be your plan 
• The reason auto-posting from Instagram to Facebook is such a giant mistake (and time waster!)
• Why you must make it easy for people to follow your CTAs (Calls to Action)
• How to increase your website traffic with your marketing content
• The consequences of not having a consistent content plan  

Listen to get the details on each one of these 5 mistakes and I will dive into each one and share the “what you should do instead” part!  Which is the most important part of this lesson - how to avoid the troubles those mistakes will bring.

You’ll also get access to the transcript on the website at https://marketingyourprivatepractice.com/31     

Resources mentioned:

• Got questions about your marketing - Sign up for a free Marketing Audit - https://www.pepperitmarketing.com/audit  
• Book a 20 minute Quick Call with Kathy https://calendly.com/kathyc/consult

I’d appreciate it if you could take a minute and rate and review the podcast on your favourite podcast player too!   

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If you are wondering where the wasted time in your day goes - one reason may be from creating more marketing content than you need to be effective.

It is possible to create less marketing content and make it work better than ever. 

This shift starts by being strategic with your marketing and having a plan that guides you so that you are not creating more content than you need to be effective. Because when you do this, it takes you more time and that time can be better spent in your practice or even your life!  

I’ve tracked 105 marketing assessments I’ve done with clients, and 72 of them were creating at least 50% more content than was necessary - doing things like writing Instagram & Facebook posts that never got used anywhere else or writing an article for their blog and a different one for a newsletter. And these are just two examples.

This is why having a simplified plan is so critical. 

Check out these 5 strategies to cut your content creation and the time it takes to create it, but boost results from your marketing.   

In this episode, you’ll learn: 

• Why less content doesn’t mean less in the way of results 
• The ONE thing that helps you cut back on content creation 
• They type of content that can be used any time to save you time with marketing
• The cornerstone strategy to creating less content
• An ideal mix of content that keeps things simple but more impactful

Be sure to check out today’s episode to get ideas for a content creation plan using simple tools and strategies and a focus on efficiency - that will help you achieve your marketing goals without sacrificing your time or energy.

Resources mentioned:

• Book your seat in the FREE Bootcamp and learn to create your own Consistent Content plan.  https://marketingmomentumbootcamp.com/ 
• Got questions about your marketing - Sign up for a free Marketing Audit - https://www.pepperitmarketing.com/audit 
• Access Kathy’s free marketing resources: https://www.pepperitmarketing.com/resources-for-entrepreneurs 
• Book a 20 minute Quick Call with Kathy https://calendly.com/kathyc/consult

I’d appreciate it if you could take a minute and rate and review the podcast on your favorite podcast player too!   

You’ll also get access to the transcript on the website at https://marketingyourprivatepractice.com/30    

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

On this episode we are doing one of our FREE Marketing Audits with Carrie Dennett a Registered Dietitian Nutritionist, Consultant, Journalist, Speaker and owner of Nutrition by Carrie. 

We will be focusing on Carrie’s website and her home page in particular because she is wondering how to get more visitors converting and booking calls with her. 

Listen in to learn what actions Carrie can take to make it easier for folks to book those calls with her and boost those conversions on her website. 

Plus, Kathy offers her a bonus tip about her lead magnet landing page that she has with ConvertKit.  

Book your own FREE Marketing Audit today! 

Get over your marketing roadblocks with an outside perspective on your marketing plans and ideas to learn the action steps for you to improve and optimize what you are doing to get your marketing to work better than it is now.
Sign up here - https://www.pepperitmarketing.com/audit

 Connect with Carrie Dennett: 

• Nutrition by Carrie - https://nutritionbycarrie.com/ 
• Carrie on Instagram - https://www.instagram.com/carriedennett/ 

Access Kathy’s FREE Marketing Bootcamp happening March 21st: https://academy.pepperitmarketing.com/bootcamp

Get ALL the resources mentioned on the shownotes page - https://marketingyourprivatepractice.com/29

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

There is one marketing tool that is your path to doing less marketing and helping more clients -- which is how you grow your private practice! 

A Consistent Content Plan  - which may not be what you think it is - not  only saves you time, but helps your marketing work better, and you work less… with more results! 

Learn more about this element that is part of your overall content marketing plan and understand how it works to help reduce the amount of time you spend creating content for your social media channels. This will give you time back in your day, time you can use to work with clients, work on other aspects of the practice. Aspects that directly affect your growth and success. And your profitability! 

Now, be warned, this lesson today is going to talk about social media marketing a little because it shares the best way to start spending less time on social, but only because you will be getting more results from what you’re doing! 

Hint: Results = more leads and more clients… and yes, more income. 

In this episode you’ll learn:

• The top two roadblocks most practitioners experience when it comes to marketing their practices. 
• How to recognize the sign you are out of balance with your marketing. 
• What a Consistent Content Plan is and what it isn’t. (This might surprise you) 
• What keeps you from creating more content than you really need.
• 5 ways a Consistent Content Plan helps your Practice. 

You will also learn how you can get some free help creating your own Consistent Content Plan and get started on that path to doing less marketing and helping more clients. 

Be sure to check out today’s episode and you can get access to the transcript too on the website at https://marketingyourprivatepractice.com/28   

Resources mentioned in this episode:

• Register for the FREE Bootcamp to learn to create your own Consistent Content Plan -https://academy.pepperitmarketing.com/bootcamp
• The 2 Types of Marketing Content you Need to Attract Clients: https://www.pepperitmarketing.com/content-marketing/marketing-content-types
• Episode 26 - How Much Time Should You Spend Marketing Your Private Practice - https://www.pepperitmarketing.com/podcast/time-spend-marketing 
• Thrive Marketing Academy https://www.pepperitmarketing.com/thrive 

Any questions, send me a voice message - https://www.speakpipe.com/kathyc   

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Too many practice owners - especially women - diminish themselves and their marketing messages and services with their words. 

Words that confuse people, words that can cause you to lose clients, referral partners and even sabotage your practice growth. I don’t want that for you.    

With marketing - especially the elements in Pillar 2, Messaging - clarity will always win over cleverness and it also wins over words that can take away from the messages you’re trying to share.

When you're marketing your private practice you need to be prepared to step into your power when you are talking about your business and yourself. Then you want to deliver your message with clarity and confidence.

But all too often I hear practice and business owners use words that take away from the message they are trying to get across. Words that confuse people and diminish what you are trying to say and share. 

Your message matters!! Let’s make sure it gets heard in the best way possible! 

In this episode, you’ll learn: 

• How CERTAIN words can diminish your marketing messages
• Examples of what NOT to do when it comes to your messaging.
• The ONE thing you MUST always do when Introducing yourself - especially at an in-person event. 
• Why you always take YOUR opportunity to stand and shine in your space 
• How to OWN your power in that moment when sharing your message.

Be sure to check out today’s episode to get 3 ideas on ways to deliver your message so that no matter what situation you are in, no matter if you know the people in the room well or not at all… that you are ready to take that opportunity to stand and shine in your space and own your power in that moment.

Resources mentioned in this episode:

• Apply for a Marketing Audit!   https://www.pepperitmarketing.com/audit  
• Episode 8 - Does your Messaging Move People to Action with your Practice? https://www.pepperitmarketing.com/podcast/messaging-action-practice 
• The Thrive Marketing Academy https://www.pepperitmarketing.com/thrive 
• Any questions, send me a voice message - https://www.speakpipe.com/kathyc   

You can get  all the resources mentioned including the transcript on our website at https://marketingyourprivatepractice.com/27   

And hey!  I’d really love it if you could take a minute and rate and review the podcast on your favourite podcast player too!

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

The most often asked question I get from practice owners when it comes to marketing is… “How much time should I be spending on my marketing?”

Everyone wants to be sure they are doing the best they can and using their time wisely, while also getting a return on investment for that time. 

In this episode we’re going to discuss how much time you should spend on your marketing and how you might be sabotaging yourself so that you end up spending MORE time than you need to be effective and grow your practice! 

Today, you’ll learn: 

• What it means when you find yourself scrolling endlessly on social media  
• 5 main categories of Content Marketing Activities to factor into your time schedule
• What successful practice owners do with 15 minutes on social media
• A sample schedule of time for marketing activities for someone who does a monthly blog and newsletter
• The marketing activity you should be doing that is the Secret Sauce to Online Marketing Success. 
• How you can make that 15 minutes a day possible for yourself
• What to do if your time is off from these sample schedules

Be sure to listen in to the episode and get all the resources mentioned in the shownotes on our website at https://marketingyourprivatepractice.com/26  plus the transcript is there too! 

Resources mentioned in this episode:

• Apply for a Free Marketing Audit -  https://www.pepperitmarketing.com/audit  
• More about the two types of Marketing Content needed in your plans - https://www.pepperitmarketing.com/content-marketing/marketing-content-types  
• Free Marketing Stats Tracking Template - https://www.pepperitmarketing.com/freestats 
• The Ultimate Marketing Content Planner (Use coupon code: PLAN to save $50 off the planner fee -  http://ultimatemarketingcontentplanner.com/ 
• Canva Training Program https://www.pepperitmarketing.com/canva-training
• Book a 20 minute Quick Call with Kathy https://calendly.com/kathyc/consult
• Any questions, send me a voice message - https://www.speakpipe.com/kathyc   

I’d really love it if you could take a minute and rate and review the podcast on your favourite podcast player too!   

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

In life and business, we often skip over the simple things, looking for the easy button or instant solution to our troubles. 

It’s this same drive that sees many practice and business owners dismiss their marketing foundations as “old school” and not needed as they struggle to build their dream practice. One where they can post on Instagram once and fill up their client bookings!  

But, it has often been these very folks who, after having a marketing audit, discover how important those foundations are to have a more efficient system in place - a system that actually helps them do less marketing but with improved results!   

Marketing Audits can offer you that impartial outside perspective on what’s working and not with your marketing plans. They help you see how your marketing foundations can improve your results, and when you make those changes … you’ll often experience exactly how your marketing works, even when you aren’t. #dreampractice 

In this episode, you’ll learn: 

• How your Marketing Foundations affect your results
• Two reasons NOT to rely on social media to market your practice 
• Examples of how changes from marketing audits got results like; more clients, 5 consults in 24 hours, 35% more client bookings in one month and more
• Where to get a free marketing audit

Something else about audits and foundations… They guide your marketing activities showing you exactly where to spend your time when it comes to marketing! 

That’s something every business owner wants to know - “Where do I spend my time with my marketing!”  Audits can be the path to spending less time marketing and more time working with clients - growing your practice or business with paying clients! 

Check out today’s episode and be sure to get all the resources mentioned plus the transcript in the shownotes on our website at https://marketingyourprivatepractice.com/25 

 Resources mentioned in this episode:

• Apply for a Marketing Audit!  https://www.pepperitmarketing.com/audit 
• Episode 18 , Fix this ONE thing on your IG profile link to Increase Website Traffic Instantly - https://www.pepperitmarketing.com/podcast/ig-profile-link 
• What is Anchor Content - https://www.pepperitmarketing.com/content-marketing/marketing-content-types 
• Check out the Thrive Marketing Academy https://www.pepperitmarketing.com/thrive 
• Any questions, send me a voice message - https://www.speakpipe.com/kathyc   

I’d really love it if you could take a minute and rate and review the podcast on your favorite podcast player too!   

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!