Marketing your Private Practice with Kathy C

This is the third of the three special bonus episodes happening on the Marketing Your Private Practice Podcast. They are all LIVE Strategic Reviews of Lead Magnets and List Building practices to help practice owners overcome some of their struggles when it comes to generating new leads. 

These are a kickoff to offer you a sample of what we will be doing over the next two weeks in the FREE Marketing Momentum Bootcamp starting November 29th. 

Be sure to book your seat today at https://www.pepperitmarketing.com/bootcamp 

The Bootcamp is FREE OR you can upgrade to the VIP Ticket that gives you extra access to time with me, extra Canva templates and a custom video review of your lead magnet.

Register now --  https://www.pepperitmarketing.com/bootcamp 

In this episode, we are talking with Anne Harris of All Inclusive Health and discussing her referral marketing activities and how she can encourage more referrals from doctors and therapists as well as some talk of doing some online marketing too. Referrals from other practitioners are a way of getting new leads too – and in most cases they are of higher value because they come as a referral! 

You can connect with Anne on her website at https://allinclusive-health.com/ 

Remember to join us for the free marketing bootcamp you can create or update your own lead magnet  - https://www.pepperitmarketing.com/bootcamp 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

This is one of the three special bonus episodes happening on the Marketing Your Private Practice Podcast this week. We are doing LIVE Strategic Reviews of Lead Magnets to help practice owners overcome some of their struggles when it comes to generating new leads. 

This is our way to offer you a sample of what we will be doing over the next two weeks in the FREE Marketing Momentum Bootcamp that starts November 29th. 

Be sure to book your seat today at https://www.pepperitmarketing.com/bootcamp 

In this episode, we are talking with Tara Brennan of Empassioned Living Now about ideas for a lead magnet and how some lead generators can be small priced products too or in Tara’s case, a Virtual Intuitive Painting class!   

You can connect with Tara on her website at - https://www.empassionedlivingnow.com/ 

Remember the Bootcamp is FREE, and everyone receives access to the recordings,  two Canva Templates you can use for your own lead magnet, a chance to get your lead magnet reviewed and an opportunity to take part in the homework challenges and win some prizes.

Register your free seat OR upgrade to the VIP Ticket that gives you extra access to time with me, extra Canva templates and a custom video review of your lead magnet.

Register now -- https://www.pepperitmarketing.com/bootcamp 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

This week we have 3 special bonus episodes happening on the Marketing your Private Practice Podcast. They are all LIVE Strategic Reviews of Lead Magnets to help practice owners overcome some of their struggles when it comes to generating new leads. 

These are a kickoff to offer you a sample of what we will be doing over the next two weeks in the FREE Marketing Momentum Bootcamp starting November 29th. 

Be sure to book your seat today at https://www.pepperitmarketing.com/bootcamp 

The Bootcamp is FREE, and everyone receives access to the recordings,  two Canva Templates you can use for your own lead magnet, a chance to get your lead magnet reviewed and an opportunity to take part in the homework challenges and win some prizes.

Register your free seat OR upgrade to the VIP Ticket that gives you extra access to time with me, extra Canva templates and a custom video review of your lead magnet.

Register now --  https://www.pepperitmarketing.com/bootcamp 

In this episode, we are joined by Kathy Glazer of Eat Smart Coach and reviewing her Power Snack Handout. This is her PDF guide that she offers folks to get people on her email marketing list. 

You can connect with Kathy Glazer on her website at - https://eatsmartcoach.com/ 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Having an irresistible lead magnet isn't the magic button to getting people signing up and becoming leads on your email marketing list.

But, like other practice owners… you wonder why people aren’t signing up for your lead magnet?

That’s what Sarah J asked me when she reached out after the last episode. She wanted to know why the lead magnet she had for her practice wasn’t getting people signing up for it. 

This is a common concern practice owners have and today we’re going to talk about one of the main reasons people aren’t signing up for your lead magnet.

It is something I find in about 40% of the marketing assessment sessions that I do but there are 3 things you can do to be certain you don’t make the same mistake.

Tune in to this episode to learn the secret to getting a steady flow of leads for your private practice
 

RESOURCES MENTIONED IN THIS EPISODE

Sign up for the FREE Marketing Momentum Bootcamp to create from start to finish an Irresistible Lead Magnet: https://academy.pepperitmarketing.com/bootcamp

Grab that Free Marketing Stats Tracking Template - https://www.pepperitmarketing.com/freestats

Book a call with Kathy - https://calendly.com/kathyc/consult

Learn more about the Thrive Marketing Academy - https://www.pepperitmarketing.com/thrive

If you want to know the different types of lead magnets that you can use to boost your marketing list, check out Episode 13 of this podcast.

Be sure to check out the show notes below the podcast player wherever you’re listening to or visit https://marketingyourprivatepractice.com/14

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Lead Magnets are the path to new clients for every private practice or business owner.

Your lead generation system is what helps you get those new leads. And you will want to be bringing in new folks because no business can survive only on the leads you have today… that pool will eventually dry up.

This is a mistake practitioners often make, thinking because they are booked with clients, marketing doesn't matter.

But your booked schedule can change on a dime so making sure you have a steady flow of leads is important. 

To get your lead generation system working there are several elements you need but the #1 element is that one thing that entices people to give you their information and become an official lead.

The thing to entice people is your lead magnet!

All businesses need leads because they are the path to sales and in your case - that means clients for your private practice.

In this episode we cover 20 different types of lead magnet ideas and formats that can help you create your own Irresistible lead magnet - one that can work for you getting you more leads - leads that will help you build that thriving practice! 

Knowing the types of lead magnets you can use often helps you as you plan out that eye catching, client attracting lead magnet of your own.

Listen to this episode of Marketing your Private Practice with Kathy C to get some inspiration for your next lead magnet or even ideas on improving the one you have.

Be sure to check out the shownotes from this episode to get access to all the resources - and more! - mentioned! https://marketingyourprivatepractice.com/13    

Resources Mentioned in this episode:

Register for the FREE Marketing Bootcamp -  https://www.pepperitmarketing.com/bootcamp

Do you have all 10 Marketing Foundations in place? Take the Quiz - https://www.pepperitmarketing.com/quiz 

Book a call with Kathy - https://calendly.com/kathyc/consult

Learn more about the Thrive Marketing Academy -  https://www.pepperitmarketing.com/thrive

Episode #12 - How to Boost your Email Open Rates by 10% in 10 minutes  - https://www.pepperitmarketing.com/podcast/boost-email-open-rates 

Blog - Choosing an Email Marketing System. https://www.pepperitmarketing.com/email-marketing/email-marketing-system 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Email marketing is one of the best marketing activities you can put time into because the ROI on this time will often be the one that pays off the most for your private practice. 

The biggest issue most practice owners have with email marketing is you are always looking for ways to get more folks opening and reading your emails! 

Today’s episode shares a marketing strategy that’s helped many of my clients and students get an average of 10% more people opening their emails - every time they send a newsletter or email!  

It’s called: Resending your emails. 

You resend your emails or newsletters to the people who did not open them. And there is a specific way to do this, so you get the best results possible. Which means even more people opening and reading your emails! 

Listen in so you can learn:

• What marketing activity you should never skip
• The marketing strategy that can help you boost your email open rates by 10% or even more! ( And one you can do in under 10 minutes!)
• 3 Factors to include when you implement this marketing strategy to get the most out of your resend! .  

Did I mention it takes no time at all to make this happen too!  Under 10 minutes for most systems! 

Listen in to get the whole scoop on how you can do this for your private practice!! 

Resources Mentioned in this episode:

• Register for the Bootcamp - https://www.pepperitmarketing.com/bootcamp 
• Take the FREE Foundations Quiz      https://www.pepperitmarketing.com/quiz
• Free Stats Tracking Template  https://www.pepperitmarketing.com/freestats
• DM Kathy on Instagram  https://www.instagram.com/pepperitmarketing/ 
• Book a Call with Kathy C to ask about your Email Marketing System and Resending emails  https://calendly.com/kathyc/consult 

The full shownotes and resources mentioned are available at https://MarketingYourPrivatePractice.com/12 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Some of my Thrive Marketing Academy members have been having some great success and results with their marketing and it’s all been related to a type of marketing that most practice and business owners forget to do.  Offline Referral Marketing.

Signing 3 new clients in one week, getting booked to do lunch and learns for 6 offices of a group medical practice - - these are some successes that practice owners are having from offline referral marketing… marketing beyond social media.

In today’s episode of Marketing your Private Practice, we cover this often forgotten or “never-gonna-do- it” type of marketing that can bring faster results when compared to the lure of Shiny Objects and Quick Fix Promises of social media.

It can be one of the most effective ways to bring in new clients and new business.

One of my most successful clients ever was a true believer in this, and her offline marketing combined with minimal online marketing – and that means marketing focused on blog content with newsletters and some social media – well, that combo resulted in skyrocketing her dietitian business into a very successful multi-practitioner company with 20+ employees and still growing.

Offline Referral Marketing can and does work. Today’s episode will give you ideas on how to get an Effective Offline Referral Marketing System into play for your practice and one that brings you an ROI! Return on your Time and Money Investment doing the offline marketing.

Listen in for all the details and be sure to check out the shownotes from this episode to get access to all the resources mentioned!  You will find them at https://marketingyourprivatepractice.com/11
 

Resources mentioned in today’s episode:

EP 8 - Does your Messaging Move People to Action with your Practice? - https://www.pepperitmarketing.com/podcast/messaging-action-practice 

Book a Call with Kathy - https://calendly.com/kathyc/consult 

Thrive Marketing Academy - https://www.pepperitmarketing.com/thrive

Send Kathy a DM on Instagram - https://www.instagram.com/pepperitmarketing/ 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Most practice owners tell me they feel like they can’t get out of that endless cycle of doing marketing to get clients and grow the practice.

And when it’s not working they do what so many try to fix it… more marketing… and then more and even more.

Some try to learn new ways of getting your marketing to work, so you try some new things … and holy crow, by the end of any given week, you are exhausted and discouraged cause none of it is working!

I’m exhausted just talking about it.

One of the best ways to get out of this endless cycle is to get a system in place with your marketing.

The worst thing you can do is create more and more marketing content trying to make something - anything stick.

In this episode, we are going to talk about the best path to streamline your marketing with a system so that you are no longer doing random marketing and trying anything and everything to see what sticks.

The system is all about streamlining your marketing in such a way that you’ll see how to create less content, but in a way you can do more with it and actually see results from your marketing …  the bonus!   You won’t spend nearly as much time  ‘doing marketing’ as you were before you learned about this system.

It’s part of the Thrive Marketing Method I teach, and it’s how practice owners can streamline their marketing to have more time to work ON your practice and with your clients…because that is the path to financial freedom with your practice, not doing more marketing that isn't working in the first place.

Listen in to learn 5 ways you can repurpose one main piece of content for marketing and turn it into enough for about 1-2 weeks of social media content - or more!  PLUS you will find the content all has a goal and purpose - it is not just random content posted to have content on social media. 

Get ready to learn how to streamline your marketing!

RESOURCES MENTIONED: 

Take the FREE Foundations Quiz and get the checklist too!

Book a call with Kathy 

Learn more about the Thrive Marketing Academy

The two previous podcast episodes on the 10 Marketing Foundations:

EP 3 – Fast track your Practice Growth: More clients, less Social Media 

EP 4 –  Foundations for Marketing Success with a Private Practice 

Be sure to check out the show notes from this episode to get access to all the resources mentioned! 

You will find them at https://marketingyourprivatepractice.com/10 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If you are like a lot of practice owners you are probably overlooking the importance of the ONE page on your website that can get you new clients. Which means more sales and growth for your practice. 

Today we are going to dive into the most important page on your website and how to optimize it to get more leads and more clients.  

When you started your practice, like most business owners, you were probably told to get a website up, so you did.  And you probably got some of the main pages that are needed…. I always tell folks to have at least these 4 pages - Your Home, About, Services and Contact page. 

And then business gets going and takes off… and you get busy. So you neglect your website - which is one of your most important marketing foundations - so neglecting it is not a great idea!   When you forget about your website - and in particular one specific page on your site, it can mean missing out on new clients, more sales and growth with your practice. 

The one page people never think to review or update is … your contact page. 

Yep - this is the most important page on your website because it is the conduit to reaching you!  To make contact with you --- and when someone fills out the form on the page - they want YOU and they want your help - for one reason or another. 

And like so many folks out there - the importance of this page is undervalued and under appreciated. It does most of the heavy lifting on your website.  

Your contact page is the conduit to conversions on your website, taking people who visit your website and turning them from being a website visitor into a lead or even a client! 

That is why we want you to get your contact page optimized and working at its best - so MORE people can reach you and go from being someone who just visited your website and convert them into a lead and even clients! 

Listen in as we cover the 10 ways you can optimize your contact page to boost signups and clients for your private practice!

Resources mentioned in this episode: 

Free Marketing Stats Tracking Template - https://www.pepperitmarketing.com/freestats

Thrive Marketing Academy - https://www.pepperitmarketing.com/thrive 

Kathy’s contact page to see as an example - https://www.pepperitmarketing.com/contact 

Get all the details and the PDF list of the 10 elements to optimize your contact page at https://marketingyourprivatepractice.com/9

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If folks don’t understand your messaging… the marketing for your practice could be falling as flat as a souffle that drops when you take it out of the oven. Now, souffles are supposed to do that, but your marketing, especially your marketing messages, should not! 

Messaging is a key component when marketing your private practice… Yet often practice owners stumble on having a clear message that people understand.

This can be a challenge to get that clarity, whether the messaging happens, online in text, or in video or audio, via email, on social media or even in person talking to someone or groups of someones!

No matter what medium your messaging happens in or on, there is one thing it will need in all situations… clarity. 

Simple, clear messaging will move people to take action…to have them booking a consultation, downloading a lead magnet, sending you a DM, signing up for a program or even referring someone to you because they know you can help them.

Messaging Clarity is critical  -- you never want to leave people wondering what services your practice offers or what you do to help your clients.

In this episode of Marketing your Private Practice with Kathy C, you will learn the three areas of messaging that help you build that clarity AND you will learn about a special messaging cheat sheet that helps to save time with your marketing too.  

Other resources mentioned in this episode:

• Streamline your Marketing Guide: https://www.pepperitmarketing.com/streamline 
• Thrive Marketing Academy: https://www.pepperitmarketing.com/thrive 
• Book a FREE Call with Kathy: https://calendly.com/kathyc/consult  

The full shownotes and resources mentioned are available at  https://marketingyourprivatepractice.com/8

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!