Marketing your Private Practice with Kathy C

Do you want to be more efficient with your marketing and get more results which means more clients? 

Then get organized and use a content marketing planner so that actually happens! 

Using a content planner helps you overcome some of the biggest struggles and roadblocks folks have with their marketing. 

This is also how I help clients get to a place where they can spend just 15 minutes a day online - if that is even something you want to do. Because marketing doesn't have to be all about social media.  

Whether it is the Ultimate Marketing Content Planner, or another one you use, you want to use something that will help you be more organized, planned and save time in your day for some of the business activities you have been avoiding or unable to do, or just to have extra time to get out and LIVE your LIFE!

The biggest benefit to you from taking the time to plan and use a content planner like this is that by having a system to plan the marketing and activities and content but also it keeps everything in one place. It’s easy to find, follow and use!

 In this episode, you’ll learn:

• The 3 biggest roadblocks practice and business owners have when it comes to marketing 
• How a content planner will help with these struggles and roadblocks
• The 12 items included in the Ultimate Marketing Content Planner so you can understand what to store in your content planner and how this helps you plan and organize your marketing. 

Be sure to check out today’s episode and you can get all the resources mentioned in the shownotes on our website at https://marketingyourprivatepractice.com/24

Resources mentioned in this episode:

• The Ultimate Marketing Content Planner - http://ultimatemarketingcontentplanner.com/ 
• Article on Anchor Content Planning https://www.pepperitmarketing.com/content-marketing/marketing-content-types
• The Thrive Marketing Academy https://www.pepperitmarketing.com/thrive 
• Book a 20 minute Quick Call with Kathy https://calendly.com/kathyc/consult
• Any questions, send me a voice message - https://www.speakpipe.com/kathyc   

I’d  love it if you could take a minute and rate and review the podcast on your favourite podcast player too!   

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If you're like most practice owners, you went into business to help people not do marketing! 

You change lives because you have the expertise and skills to make that happen for your clients. You help others heal and live long healthy lives. Your knowledge and skills are changing the world… It's why I refer to you as private practice heroes. 

So let’s not let something like marketing stand in your way like it does for many practice and business owners. It is often the roadblock to folks building a successful and thriving practice that lasts for the long term. 

When it comes to marketing, your "style” of marketing can say a lot about your practice and the future it holds for you. And there are steps you can take to make sure your marketing style is more effective and helps you grow your practice!  

In this episode you will learn:

• To identify which of the 5 marketing styles you are doing right now
• How your marketing style may be holding you back with your practice 
• The steps to make a shift that will change the results you are seeing from your current marketing 

Be sure to check out today’s episode and you can get all the resources mentioned in the shownotes on our website at https://marketingyourprivatepractice.com/23     

Resources mentioned in this episode:

• Check out episode #1 to learn about the 4 pillars of marketing https://www.pepperitmarketing.com/podcast/marketing-private-practice-15-minutes 
• Get your name on our Newsletter list to get the news on how to get some spotlight marketing coaching and audits of your marketing, for free - https://www.pepperitmarketing.com/news 
• Details about the Thrive Marketing Academy https://www.pepperitmarketing.com/thrive 
• Book a 20 minute Quick Call with Kathy https://calendly.com/kathyc/consult
• Any questions, send me a voice message - https://www.speakpipe.com/kathyc  

I’d really love it if you could take a minute and rate and review the podcast on your favourite podcast player too!   

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

When you find yourself working nights and weekends, you may want to do a reality check on your time and your calendar. 

If you are not being as honest with yourself as you should when it comes to what you can truly accomplish in your workday that could be the very cause of those late nights and the exhaustion and stress that comes with it. 

WHY? Because how you plan that time will also affect how you live the rest of your days. 

In this episode, we’ll  talk about how you can plan and create your ideal week, because when you take time to do this activity, the reality of time tends to come to life! And light!

Listen in to this episode as I walk you through the elements I have my clients do when they are working on this exercise of creating their Ideal Week.

You will learn: 

• Why you’re not getting all of the items on your task list done and working late hours
• The 5 elements to factor into planning your ideal week 
• Why you need to be aware of certain types of work that can derail you every day and how to manage it. 
• 6 types of events to include into planning your ideal week.
• The Mantra you need to repeat daily to ensure you continue to keep that Ideal Week happening.  

Most importantly. As you do this exercise yourself, you will need to be honest with yourself about your time so you can stop spinning your wheels and working all hours of the day - and into the night -  just to get everything done! That’s not ideal, just the opposite so let’s get a reality check on your time and your calendar so you can Thrive vs just getting by! 

Resources mentioned in this episode: 

• Grab your own copy of the Ideal Week Worksheet - https://www.pepperitmarketing.com/idealweek 
• Download the Image of the YOU Mantra  - https://www.pepperitmarketing.com/youmantra 
• Read the blog, DANG, My Inbox Looks Great - https://www.pepperitmarketing.com/time-management/email-inbox 
• DM Kathy on Instagram and let her know how your Ideal Week Worksheet exercise went for you?  https://www.instagram.com/pepperitmarketing

You can get all the resources and read the transcript with all the notes on our website at https://marketingyourprivatepractice.com/22    

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

When it comes to marketing a private practice, many owners hit a roadblock they don’t even realize is there.

A roadblock that keeps you stuck in a world where you see little growth, you struggle to get clients, and you worry about making your practice a success. There’s often some fear that you might have to go and find a JOB because the practice is just not working. 

I don’t want this for you… so be sure to listen to this episode and learn:

1. What this roadblock is that holds practitioners back from seeing more success with their practice. 
2. The 1 thing you should always do on consult and discovery calls is to help with this roadblock.
3. The most important thing to include in your marketing when you are a service-based business owner. (AND be assured that thing does not mean you are spending hours a day on social media - it’s the opposite in fact!)
4. The 5 easy steps to overcome this roadblock! (And 3 of them have nothing to do with social media!) 
5. What you can do on social media in 10 to 15 minutes to counteract this roadblock and get more results from your time spent online! 

Resources mentioned in this episode: 

• Episode 1, Is marketing your private practice in 15 minutes a day possible? https://www.pepperitmarketing.com/podcast/marketing-private-practice-15-minutes 
• Episode 11, Marketing your Private Practice BEYOND Social Media. https://www.pepperitmarketing.com/podcast/offline-referral-marketing 
• Take our Marketing Foundations Quiz 
• Practice Networking online - DM Kathy on social media to let her know you are trying it. 
  • https://www.instagram.com/pepperitmarketing/ 
  • https://www.facebook.com/PepperItMarketing 
  • https://ca.linkedin.com/in/kathycolaiacovo 
  • https://twitter.com/PepperIt_Mktg 
• Thrive Marketing Academy - https://www.pepperitmarketing.com/thrive 

You can get all the resources and read the transcript with all the notes on our website at https://marketingyourprivatepractice.com/21   

And Hey… can I ask a favour? If you have been enjoying the podcast for a while now, it would be awesome if you could rate and review the podcast on your favourite podcast player! Thanks for listening and have a fabulous day! 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Most private practice and business owners see the lure of group programs and online courses as the magic solution to their time and money problems, but it’s often not the case.

Today on the Marketing your Private Practice podcast we are going to dive into why running a group program often creates more problems than solutions and how you can approach offering this type of service in a way that will make sense and make you a profit too! 

Too often practitioners think group programs are an easy way to build another stream of income outside of 1-1 services. People tell you to pick a niche, make a group program and go on Instagram and sell it. 

Here's an inside scoop from someone who has helped hundreds of practice and business owners build, grow and scale their businesses…  

Filling group programs can be hard work! 

Especially when you haven’t planned them out thoroughly, and priced them so that they do help you earn more income. 

In this episode we will cover: 

• 3 things to consider before even getting a group program up and running and ready to sell;
• 2 things you need to know FIRST - and I mean first - before doing any work to develop the program;
• 5 elements to factor into your group program pricing to ensure you make a profit and that the group is worth running! 

Be sure to listen in to discover these critical elements so that when you're ready to run a group program, you know how to develop it and price that program so you earn a profit!! 

Resources Mentioned in this episode.  

• Check out the Pricing Calculator at  https://academy.pepperitmarketing.com/calculator  - use the coupon code: CALCULATOR50 to save 50% 
• Book a 20 minute Quick Call with Kathy https://calendly.com/kathyc/consult

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Ever wonder how other practitioners have built their businesses and been in business for multiple years yet you struggle to make it work?  Most days you worry that you can’t make it work and might have to find a job, so how do other practitioners do it?  

Well … I’ll let you in on a secret… The practitioners I’ve helped build 5, 6 and even some 7 figure businesses, most of them have followed a similar path, a path I created for them based on 14 years working with private practice owners. 

In this episode, we peel back the layers and share the 7 steps involved in this path to becoming a Thriving Practice Owner… 

Steps that are not rocket science but filled with proven methods and a lot of common sense! 

Steps that don’t require you to be a tech genius, just be able to understand these concepts when it comes to marketing your private practice. 

In this episode you’ll learn: 

• 7 Easy-to-Implement Steps to Thrive as a Private Practice Owner
• What one marketing activity you must start as soon as you open your practice
• Why having the word welcome on your homepage is a huge mistake 
• What can happen when you rely only on social media for your marketing
• How you can be putting your practice at risk by doing random  marketing vs being strategic with your plans and actions. 

Be sure to listen in to learn these steps to help you on the path to becoming a Thriving Practice Owner.    

Resources Mentioned in this episode.    

• Take the Marketing Foundations Quiz and get the checklist - https://www.pepperitmarketing.com/quiz 
• Grab the Free Stats Tracking Template  https://www.pepperitmarketing.com/freestats 
• Check out episodes two and three to learn more about your Marketing Foundations.
  • #2 https://www.pepperitmarketing.com/podcast/fast-track-practice-growth 
  • #3 https://www.pepperitmarketing.com/podcast/marketing-success-private-practice 
• Send me a voice message: https://www.speakpipe.com/kathyc   
• Book a 20-minute Quick Call https://calendly.com/kathyc/consult   

If you have been enjoying the podcast, I'd love if you could rate & review it on your favourite player! Let me know what you think of the podcast, click here to hit the stars to rate and write a review.  You can get all the resources mentioned and the transcript on our website at - https://marketingyourprivatepractice.com/19 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

One of the top marketing mistakes practitioners make with their Instagram profiles is using one of those Link tools like Link Tree or LINK in BIO. THis is a mistake that is costing you website traffic and some LOVE from the search engines too! 

In this episode we break down the background on your Marketing Foundations and why using a Link Tool like this is a mistake and what you can do instead to get more website traffic instantly AND even help the Search Engines take a liking to your website so that it can get shown in more online search results.

And for those of you NOT using Instagram, there is some good info in here for you too! This marketing strategy and lesson is something that applies to almost all of your online and offline marketing! So do not skip over this one just because it talks about Instagram! 

Listen in today to learn: 

• Why you shouldn't use these Link Tools
• What marketing foundations are affected by your Instagram Profile Link
• A simple explanation of SEO that even “non-techy” folks can understand
• How SEO is affected by your Instagram profile link
• What to do instead that helps your website get more traffic and More Google LOVE! 

Hit the podcast player above and listen in! 

Resources mentioned in this episode:

• Grab a copy of the FREE Guide to Setting Up your IG Landing Page  - https://academy.pepperitmarketing.com/boosttraffic
• Episode 6 - 7 Steps to Website Content for your Private Practice that Google will Love! 
• Message me on IG -  https://www.instagram.com/pepperitmarketing/ 
• Send me a voice message - https://www.speakpipe.com/kathyc
• Book a 20-minute Quick Call with Kathy https://calendly.com/kathyc/consult 

Sample LINK IN BIO PAGES

https://www.pepperitmarketing.com//kathyc   

https://marcird.com/marci-rd-nutrition/

https://ericaleon.com/erica/ 

If you have been enjoying the podcast, I would love for you to rate and review it on your favourite player!  You’ll get a shoutout on the show too! 

Be sure to check out the show notes from this episode to get access to all the resources, transcript and more at https://www.pepperitmarketing.com/podcast/boost-website-traffic-instantly

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Are you one of those practice owners who avoids any type of goal setting and planning or don’t feel it’s helpful?  I get that, I was one of those people too. But once I learned a system that made goal setting make sense and was easy to do, I saw a shift in my business - more clients and registrants in my programs - which meant more income! Funny how it works that way.  

Today I wanted to share this same system with you so you can learn how to make goal setting simple and easy to do with the big benefit of more growth in your practice! 

In this episode you will learn:

• A simple 3 step system to setting goals 
• A new way of thinking when it comes to goals 
• Why your boundaries are so important in this process

So many practice owners wonder how they can thrive in business… a lot of it really comes from taking the time to plan to make the thrive happen! 

Your practice is your business. You MUST have a plan or you will indeed spin your wheels like a hamster going nowhere. And setting goals and having a marketing plan is what will guide you to implement the marketing activities that will help you achieve your goals.

Be sure to listen in to spark ideas on making your own goal setting a lot easier and so that you do achieve MORE success and Thrive with your Practice.  

Resources mentioned in this episode:

• Stats Tracking Template  https://www.pepperitmarketing.com/freestats 
• Ultimate Marketing Content Planner https://www.pepperitmarketing.com/plannerwaitlist  
• Episode 16 - Goal Setting Tools - https://marketingyourprivatepractice.com/16
• Book a 20 minute Quick Call with Kathy https://calendly.com/kathyc/consult 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

The key to achieving more success in your private practice or business is something many people like to avoid.  

Planning.

More importantly, taking time to plan your goals and plan the activities to help you achieve those goals. 

As much as it can come across as boring, and too simple to really make a difference, practitioners and entrepreneurs who set aside time to plan and review their goals do see more success than those who skip this business activity.  

When I do my own annual planning, and teach classes on it -  I use my two secret weapons for planning - my Stats Tracking Template and my Ultimate Marketing Content Planner. 

​These two documents were created out of my work over the past 14 years.  with almost 500 clients and over 1200 folks who’ve taken my online programs

They truly guide almost every single aspect of my goal setting, and business and marketing planning… including launching! 

Listen in to learn: 

• Why it’s important to review your progress in the past year.
• Some of the numbers you should be tracking if you aren’t already.
• How these two documents can help you with goal setting your own annual marketing planning.
• What a content planner can help you do to plan and store your marketing content. 
• What one system is a game changer when it comes to spending less time marketing your private practice. 

Plus I‘ll share a BONUS tool that helps make annual business planning a lot easier! 

Check out this episode to learn how you can make your own goal setting and business and marketing planning a lot easier

Resources mentioned:

• Register for the Bootcamp - https://academy.pepperitmarketing.com/bootcamp
• FREE Stats Tracking Template  https://www.pepperitmarketing.com/freestats 
• Ultimate Marketing Content Planner waitlist (Waitlisters get a $50 discount) https://pepperit.ck.page/plannerwaitlist 
• Send me a voice message - https://www.speakpipe.com/kathyc

Book a 20 minute Quick Call with Kathy https://calendly.com/kathyc/consult 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Growing a thriving practice doesn't happen without planning -- but so many folks skip the planning which in the long run means skipping out on the results.  No results means …not achieving your goals.

You probably get the feeling you’re not achieving your goals if you aren’t booking the consults you need that convert into clients. The folks who will pay you for your services. 

Here’s the thing, when it comes to getting clients, it does mean starting with getting leads and if you aren’t bringing in new leads on a consistent basis - that is something we need to address not ignore. Taking a step back and putting a few simple things into place to make some changes and start growing that list or growing it even more! 

In today’s episode, I’m going to walk you through some simple steps to review your lead generation system and funnel and make sure none of the 7 critical elements are missing! 

You’ll also learn everything you need to know to ensure your system has the makings of one that brings in leads on a regular basis, including: 

• The difference between a Lead Generation System and a Lead Generation Funnel 
• The MAIN element every Lead Generation system needs
• The two biggest mistakes people make with their Lead Generation Systems 
• How people underestimate the power of a thank you page. 
• The biggest mistake folks make, when giving out their lead magnet. 

Resources mentioned in this episode:

• Take the Marketing Foundations Quiz -  https://www.pepperitmarketing.com/quiz 
• Book a 20 minute Quick Call with Kathy https://calendly.com/kathyc/consult 

Be sure to check out the shownotes from this episode to get access to all the resources - and more! - mentioned! http://marketingyourprivatepractice.com/15

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!