Marketing your Private Practice with Kathy C

What would happen with your private practice if you had an accident today and ended up in Intensive care in the hospital unable to speak or do anything…

What happens to the clients who are on your calendar for tomorrow? How would they even know anything has happened to you?

Would anyone have clear instructions on what to do to help you and your practice?

If not, then you need a backup – disaster plan for your practice, because one day – if it’s ever needed – that plan could save your practice from closure!  

The unexpected can happen any time and few practice owners are ready for that moment an accident happens that takes you out of commission. I wasn’t either …well, at least not until the day I fired someone on my team who was in the ICU.

But now, having had that experience, I am ready… and you need to be as well - so that when the unexpected does happen you are ready to deal with it – even if you are incapacitated.

This episode of Marketing your Private Practice shares why having a backup-disaster plan is critical to the longevity of your practice and how to plan for disasters… even small ones because they can have big effects on your practice.

Listen in for all the details and you can get the notes and resources mentioned on those shownotes page at www.marketingyourprivatepractice.com/7  

Resources Mentioned in this episode:

• Marketing Foundations quiz  https://www.pepperitmarketing.com/quiz 
• Thrive Marketing Academy https://www.pepperitmarketing.com/thrive 
• Book a Call with Kathy  https://calendly.com/kathyc/consult 

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Every Private Practice Owner wants Google to show their website to people searching online. You want website traffic that leads to more clients, and having search engines send them to your website is ideal. 

But a recent Google update within their search engine systems could affect your website - especially if you are using tools like Artificial Intelligence to help create your content for you. This kind of content could become a real problem with this update from Google which is called the Helpful Content Update. 

Google has recently shared some info after the update started rolling out in August of 2022 and they make it clear what business owners need to consider when it comes to their website and marketing content.

If your website has what they determine as “unhelpful content” it is “less likely” to perform well in an online search with Google.

Listen to this episode and get the scoop and details about this change - details  that even a non-techy person can understand - and learn the 7 DOs and DON’Ts to follow when it comes to publishing content on the website for your private practice.

The full shownotes and resources mentioned are available at https://MarketingYourPrivatePractice.com/6

Resources Mentioned in this episode:

Video that walks you through the questions Google wants you to ask -  https://youtu.be/yYcWTmLCqOg 

 Inner Circle Marketing Membership -  https://www.pepperitmarketing.com/innercircle

 Book a Call with Kathy https://calendly.com/kathyc/consult  

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Private practice owners often worry about being too salesy when it comes to marketing. 

They worry about emailing people too much, about selling too much, about bombarding people with their marketing and turning them off. 

Let me tell you - this should be the least of your worries when it comes to marketing your private practice..

More people never sell enough than sell too much in my experience. Fact is… you are going to have to ask for the business if you want more business! 

In this episode of Marketing your Private Practice, we are going to go over the 7 ways to use CTAs -- Calls to Action -- in your marketing so you can boost sales and get a return for your time spent doing that marketing!  

And don’t worry - the way you’ll learn to do this…  you will not come across as too salesy!!! 

The full shownotes and resources mentioned are available at https://MarketingYourPrivatePractice.com/5

Resources Mentioned in this episode:

Take the FREE Foundations Quiz      https://www.pepperitmarketing.com/quiz

Free Stats Tracking Template  https://www.pepperitmarketing.com/freestats

Ultimate Marketing Content Planner   https://www.pepperitmarketing.com/planner

Thrive Marketing Academy  https://www.pepperitmarketing.com/thrive

Marketing Mastery Inner Circle  https://www.pepperitmarketing.com/innercircle

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

You cannot be afraid of asking for the business when it comes to marketing your private practice.  To do this means including Calls to Action in your marketing content - your website, blogs, social media and yes, even when talking to people! 

Private Practice Owners are healers which tends to mean you want to avoid sales and marketing … but if you do, you put your practice at risk. Like every business, you will need to do both sales and marketing in order to grow your practice and get clients. 

Yet, most practitioners are not using Calls to Action (CTAs) as effectively as they could be. And if you are not using them wisely in your marketing, you could be losing sales. Yes… they are that important.

In this episode, we cover the two types of CTAs (Calls to Action) you want to use so that you are asking for the business in your marketing and how to do it without feeling salesy or icky! 

You will learn what a CTAs is and why we use them in marketing as well as where to use them and some examples too! 

Using CTAs effectively can shift the numbers in your marketing – numbers that are all about getting more leads and more clients.

Get ALL the details on CTAs and how to use these sales tactics when marketing your private practice … without coming across as salesy!   

Thanks for listening! Please hit subscribe to get access to new episodes.
~ Kathy C

PS. If you have a roadblock when it comes to marketing your private practice and want to get a question answered in a future episode? Ask away!   Click here to submit your question and you could  be featured on one of the upcoming episodes.

The full shownotes and resources mentioned are available at https://MarketingYourPrivatePractice.com/4 

Resources Mentioned in this episode:

Take the FREE Foundations Quiz      https://www.pepperitmarketing.com/quiz

 3 Marketing Tweaks one client made that had 5 people reach out in 24 hours - https://academy.pepperitmarketing.com/3tweaks

 Thrive Marketing Academy  https://www.pepperitmarketing.com/thrive

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Want to know the secret to getting more clients by doing less marketing for your private practice? 

Here’s the deal. You need to know this dream life we speak of… it is possible but you’ve got to get back to the basics and stop chasing the FAD marketing plans out there. 

If you’ve found yourself saying things like, “I just want to work with clients… I don’t want to be doing marketing all day…” Then this episode is for you! 

These are statements I have heard time and time again from the hundreds of practice owners I’ve worked with over the past 14 years. 

And many of them - well, the ones who did listen to me - they do get to that place where they found themselves  creating less marketing, spending less time on it, and getting more results. 

Now, you’re probably wondering… What did they do? 

Then listen to this episode of Marketing your Private Practice as we explore 5 marketing foundations that have helped other practitioners achieve some of their goals like: launching a new group nutrition program and filling it within 3 weeks, getting emails every day to ask for a consult, booking an average of one new client a day for a group practice… the list goes on. And FYI… these practice owners do not spend all of their marketing time on social media. Their foundations make it possible! 

The full shownotes and resources mentioned, including the quiz and checklist are available at https://MarketingYourPrivatePractice.com/3

Thanks for listening! Please hit subscribe to get access to new episodes. 
~ Kathy C

PS. If you have a roadblock when it comes to marketing your private practice and want to get a question answered in a future episode? Ask away!   Click here to submit your question and you could  be featured on one of the upcoming episodes.

Resources Mentioned in this episode:

Take the FREE Foundations Quiz      https://www.pepperitmarketing.com/quiz

 3 Marketing Tweaks one client made that had 5 people reach out in 24 hours - https://academy.pepperitmarketing.com/3tweaks

Free Stats Tracking Template https://www.pepperitmarketing.com/freestats

Ultimate Marketing Content Planner   https://www.pepperitmarketing.com/planner

 Thrive Marketing Academy  https://www.pepperitmarketing.com/thrive

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If you are like most practice owners I work with, you’d rather not do any marketing at all! Let alone spending time on social media every day trying to find clients. 

Now, that’s not really practical… but, all businesses need to do 2 two things to stay in business - sales and marketing.  So marketing is needed, but there is a way you could be doing less marketing and getting more results…and by results I mean clients! 

On this episode of the Marketing your Private Practice podcast we’ll be talking about 5 of the 10 foundations of marketing your private practice and how this dream of less marketing and more results and clients can be a reality!   And not in a way that you’ll need to spend all day online!  

Wonder how this is possible? Well, that's what we cover today on this episode of marketing your private practice. You can even get access to a free Marketing Foundations Quiz to find out if you need to be worried about your foundations, add some, optimize ones you have or if you can pat yourself on the back for a good job done! 

Thanks for listening! Please hit subscribe to get access to new episodes.
~ Kathy C

PS. If you have a roadblock when it comes to marketing your private practice and want to get a question answered in a future episode? Ask away!   Click here to submit your question and you could  be featured on one of the upcoming episodes.

The full shownotes and resources mentioned, including the quiz and a checklist are available at https://MarketingYourPrivatePractice.com/2

Resources Mentioned in this episode:

Take the FREE Foundations Quiz      https://www.pepperitmarketing.com/quiz

 3 Marketing Tweaks one client made that had 5 people reach out in 24 hours - https://academy.pepperitmarketing.com/3tweaks

Free Stats Tracking Template https://www.pepperitmarketing.com/freestats

Thrive Marketing Academy  https://www.pepperitmarketing.com/thrive

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Everyone wants that practice where the marketing just happens magically. That can be a reality and the private practice marketing tips in this episode will share how you can get to the place where you spend just minutes a day on social media and still have a thriving practice. Yes, even 15 minutes! 

When you have the systems and plans that make your marketing more effective and efficient - this is a reality!  You can spend less time on marketing and more time working with paying clients. 

We will be talking about the 4 pillars of marketing your practice and sharing some examples of how these pillars have changed the results for other practices. Results like: 

• Optimizing one pillar of marketing and how that lead to an epic day with 20 new clients in the practice
• 3 tweaks made to another pillar that resulted in 5 consult requests within 24 hours. 

Wonder how this is possible? Well, that's what we're going to cover today in this episode.  Listen in and discover what you need to make this a reality for you and your practice. 

 Thanks for listening! Please hit subscribe to get access to new episodes.
~ Kathy C

PS. If you have a roadblock when it comes to marketing your private practice  book a free Marketing Review with Kathy C - https://www.pepperitmarketing.com/review

The full shownotes and resources mentioned are available at
 MarketingYourPrivatePractice.com/1

Resources Mentioned in this episode:

• Take the FREE Foundations Quiz - https://www.pepperitmarketing.com/quiz
•  Learn what 3 Marketing Tweaks one client made that had 5 people reach out in 24 hours - https://academy.pepperitmarketing.com/3tweaks
•  Thrive Marketing Academy  https://www.pepperitmarketing.com/thrive

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Private Practice Marketing Tips to Grow your practice, without spending hours a day on social media ... 

If you are ready to book more clients and stop the marketing overwhelm and stop trying all the marketing tactics and fad marketing plans you find online, none of which are working… then this podcast is for you!

Kathy Colaiacovo is a marketing strategist and business coach who specializes in marketing for Private Practice and Dietitian Business owners. She helps them reach their goals, whether it’s 5, 6 or even 7-figure businesses with marketing strategies and advice that is straight to the point and easy to implement too!

Marketing your Private Practice or Dietitian Business shouldn’t be complicated or take hours every day…so let's change that.

Bring the joy back to running your own business with simple marketing plans that actually get you clients so you can spend your time doing more of what you love. You can have a rewarding and profitable practice - a Thriving Practice!

For more than 16 years, Kathy’s Thrive Marketing Method has helped more than 500 clients one-on-one (300+ who are dietitians, nutritionists or therapists in private practice) and over 1200 more in her marketing training programs simplify and streamline their marketing so it gets results and takes less time than you ever imagined.

You’ll laugh and learn as Kathy offers private practice marketing tips and breaks down how to effectively market your private practice with easy and simple-to-do strategies that have helped others bring in that steady flow of clients. Hint: It’s NOT about being on social media all day long!

Connect with Kathy online and be sure to grab her free marketing tipsheets and resources at https://www.pepperitmarketing.com/free to get you started on a new path to Marketing your Private Practice.

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!