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You've got your sheep farm ticking along so now what? How do you market our stock, wool, meat, dairy or even any sheep related products so that sales just happen! Take more control back and build a brand presence for yourself and all of your wonderful sheep!

Meredith Paige (www.meredithpaige.me) generously shares her top tips to get your 2021 off to a great strategic sheep start!

In this episode we explore:

What is the difference between sales, marketing and advertising? 

Should a sheep enterprise have a marketing plan? What would that look like?

What about features and benefits? Is this still important? 

Where would you start with marketing a sheep enterprise? 

What is the biggest mistake people make when marketing?

What about having a website presence? Is this necessary nowadays with social media? 

What are the secrets to using social media effectively for something like a sheep enterprise? 

How frequently should you post on social media? Can you do too much? 

Some people I know say that advertising is a waste of money? What are your thoughts on print and digital advertising for small business?

Tell me about the power of email marketing? It seems like such an old-fashioned way of marketing but it does actually work! Where would a sheep breeder start with email marketing? 

Some stud sheep breeders sell embryos and semen overseas – how would a sheep breeder start marketing to targeted overseas audience?

How might you market to a very traditional audience? These might be people who have always bought their sheep through sale yards and they aren’t all that digitally connected? 

There are peak times that sheep breeders advertise/market their products (stud rams in particular about 3-6 months before breeding season), should their marketing efforts be focused on one event like an on farm sale or should marketing be more consistent throughout the year? 

Contact Meredith via:

https://www.meredithpaige.me/

Get Meredith's freebie roadmap at:

https://www.meredithpaige.me/free-resources/small-biz-marketing-roadmap

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