In this episode of Marketing Your Wellness Business podcast, I discussed how to optimize your website for sales/leads. Here are some of the points discussed in the episode:

1. Email marketing is the easiest, most profitable form of marketing because you control it.
2. A high-impact credibility booster that many businesses overlook is a homepage video.
3. One of the simplest ways to start building trust today is through content.
4. If you want people to take action when they land on your website or see your emails—whether that’s booking a call, signing up, or making a purchase—you need credibility.

If you like this episode, then you might love our FREE book: Your Email List is Your Wife. It shows you 15 unpopular rules you must follow to have maximum response, sales and profit from your email marketing: https://ikonmedia.net/

In this episode of Marketing Your Wellness Business podcast, I talked about Innocent email marketing mistakes business owners make. Here are some of the points discussed in the episode:

Not everyone is the right fit for your list. If you don’t filter your subscribers, you’ll attract people who are unlikely to convert.

People connect with people, not just businesses. Sharing personal experiences, travel stories, hobbies, or daily life moments makes your emails more engaging.

The more emails you send, the more opportunities you create for sales.

A fundamental principle in email marketing is to treat your email list like a relationship

And lots more.

If you like this episode, then you might love our FREE book: Your Email List is Your Wife. It shows you 15 unpopular rules you must follow to have maximum response, sales and profit from your email marketing: https://ikonmedia.net/

In this episode of Marketing Your Wellness Business podcast, I discuss business lessons that can be learnt from one of my favourite series "Suits". Here are some of the points discussed in the episode:

Nobody likes a show-off.

When your email comes off as bragging, people naturally feel hesitant toward you.

There’s an inherent distrust of people who boast about their achievements, and that can turn your audience away.

Instead of showing off, prove the method you’re using to teach your clients.

Focus on understanding your audience, not just on perfecting your technique.

Set the right expectations from the start, and make sure your message is built on a foundation of trust and authenticity.

If you like this episode, then you might love our FREE book: Your Email List is Your Wife. It shows you 15 unpopular rules you must follow to have maximum response, sales and profit from your email marketing.

If you’re interested, get it here: https://ikonmedia.net/

In this episode of Marketing Your Wellness Business podcast, most of the lessons I discussed how to uncover unused capacity in your business. Check out some of the points I talked about in this episode.

1. Unused capacity exists everywhere.
2.  As a business owner, if you have a goal that you want to learn or a particular skill, you want to get better at, then you need to have & utilize every opportunity you can get.
3.  Most businesses try to treat all their customers the same.
4. Creating an ecosystem of products such that one product naturally leads to another.
5. If more businesses paid attention to this, they could make more sales without putting in extra hours or effort.

If you like this episode, then you might love our FREE book: Your Email List is Your Wife. It shows you 15 unpopular rules you must follow to have maximum response, sales and profit from your email marketing.

If you’re interested, get it here: https://ikonmedia.net/

In this episode of Marketing Your Wellness Business podcast, most of the lessons I discussed are conversations between 3 people in the law firm. Check out some of the points I talked about in this episode.

1 - Harvey: The “top dog” lawyer at the firm who gets all the best clients, earns the most and wins the most)

2 - Mike: His associate who didn’t go to Law school but lied his way into getting a job as a lawyer (basically Harvey’s mentee)

3 - Rachael: A paralegal at the firm and Mike’s office crush who he eventually marries.

If you like this episode, then you might love our FREE book: Your Email List is Your Wife. It shows you 15 unpopular rules you must follow to have maximum response, sales and profit from your email marketing.

If you’re interested, get it here:https://ikonmedia.net/

In this episode of Marketing Your Wellness Business podcast, I talk about running social media ads and it's insanity. Check out some of the points I talked about in this episode.

1. If you have a successful business, social media ads can help multiply your results.

2. ⁠if you’re starting, ads can be risky especially if you don’t have a clear message.

3. ⁠If you need high sales volumes.

4. ⁠Ads may not always deliver instant results.

5. ⁠Social media Ada attract large audiences but may not be serious buyers.

6. ⁠Alternative ways to get leads

If you like this episode, then you might love our FREE book: Your Email List is Your Wife. It shows you 15 unpopular rules you must follow to have maximum response, sales and profit from your email marketing.

If you’re interested, get it here: https://ikonmedia.net/

In this episode of Marketing Your Wellness Business podcast, I discuss the 7 types of stories you can use to drive sales. Check out some of the points I talked about in this episode.

• Personal stories- These are basically stories about yourself or experiences you had with someone or a product.
• Fictional Story- These are stories that you make up about a person who does something relating to whatever you have to offer.
• Customer story- Narrating a story from your customer’s perspective or testimonial.
• Celebrity story- These stories are used when you sell your product or service using a celebrity or spokesperson.
• Origin Story- This is a type of story you tell about the origin of your business, offer, product or procedures.
• Problem Story- These are stories you can tell that don’t have a solution but you can link it to your product or service.
• News story- These are stories or news in the industry that you can use in your sales pages or emails.

If you like this episode, then you might love our FREE book: Your Email List is Your Wife. It shows you 15 unpopular rules you must follow to have maximum response, sales and profit from your email marketing.

If you’re interested, get it here: https://ikonmedia.net/

In this episode of Marketing Your Wellness Business podcast, I discuss how to convert interested prospects into buyers. Check out some of the points I talked about in this episode.

• The importance of speaking to the right audience.
• Why some people don’t care deeply enough about the problem you solve—and how to reach those who do.
• The power of painting a vivid picture of the problem’s extreme consequences.
• Understanding why people not in the right phase of life won’t buy from you.
• How to target the right segment of your market—your ideal audience who will connect with your message and buy from you.

If you like this episode, then you might love our FREE book: Your Email List is Your Wife. It shows you 15 unpopular rules you must follow to have maximum response, sales and profit from your email marketing.

If you’re interested, get it here: https://ikonmedia.net/

In this episode of Marketing Your Wellness Business podcast, I discuss a fast, free and effective way to build your wellness business. Here are some of the points I talked about in this episode.

• How to get the attention of the ideal audience who is willing and eager to spend money on your product/service.
• The problem with using ads, content, social media or commercials to get new customers for your business.
• A little-known way to decide which joint-venture partners to reach out to, that almost guarantees you will get a positive response when you reach out
• A 4 word-sentence that any business owner can use to get a stream of new customers at no cost at all.
• A simple way to use the economic laws in your business to get you free publicity that would be hard for you to otherwise get.
• How to build strategic, mutually-beneficial relationships without coming across like a desperate creep.
• An action plan to help you utilize the strategy we discuss in the podcast to build your business.

• Why good, prospective customers resist your sales emails, ads, landing pages, etc.
• My advice on how to handle troll comments when (not if), they come your way.
• When and how to use jokes to increase the effectiveness of your marketing message
• How to ethically lower the guards of your prospects and sell more of your products as a results
• How to get people look forward to your sales message
• Why being polished is killing your sales.
• How to tap into a “generational marketing method” to make your sales pitches more appealing.
• A simple joke formula you can use to supercharge your marketing message as soon as tonight.

If you like this episode, then you might love our FREE book: Your Email List is Your Wife. It shows you 15 unpopular rules you must follow to have maximum response, sales and profit from your email marketing.

If you’re interested, get it here: https://ikonmedia.net/

In this episode of Marketing Your Wellness Business podcast, I discuss how you can make prospects fall in love with your sales pitches. Check out some of the points I talked about in this episode.

• Why good, prospective customers resist your sales emails, ads, landing pages, etc.
• My advice on how to handle troll comments when (not if), they come your way.
• When and how to use jokes to increase the effectiveness of your marketing message
• How to ethically lower the guards of your prospects and sell more of your products as a results
• How to get people look forward to your sales message
• Why being polished is killing your sales.
• How to tap into a “generational marketing method” to make your sales pitches more appealing.
• A simple joke formula you can use to supercharge your marketing message as soon as tonight.

If you like this episode, then you might love our FREE book: Your Email List is Your Wife. It shows you 15 unpopular rules you must follow to have maximum response, sales and profit from your email marketing.

If you’re interested, get it here: https://ikonmedia.net/