MarketingEdge Podcast

MarketingEdge Podcast

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MarketingEdge Podcast episodes

  • Why AI Marketing Pilots Stall + Using First-Party Data to Drive ROI

    AI is everywhere in marketing—but most teams are still struggling with the basics. In this episode of MarketingEDGE, we break down why so many AI initiatives fail to deliver ROI and what separates high-performing teams from those stuck in pilot mode.



    We also explore how pairing first-party data with AI can unlock smarter targeting, personalization, and campaign performance in a cookieless world.


    In this episode, you’ll learn:
    - Why most marketers struggle to measure AI impact
    - The biggest barriers to successful AI adoption
    - How first-party data fuels better AI-driven campaigns
    - Where AI creates real leverage in targeting and optimization

    Episode Resources
    2025 Marketing AI Insights: Barriers, Risks, and Readiness
    https://www.marketing.endeavoredge.com/data-and-tech/article/55339046/2025-marketing-ai-insights-barriers-risks-and-readiness?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS251218070&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id=

    How to Harness the Power of AI with First-Party Data for Your Next Campaign
    https://www.marketing.endeavoredge.com/data-and-tech/article/55339207/how-to-harness-the-power-of-ai-with-first-party-data-for-your-next-campaign?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS251218070&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id= 

    Subscribe to the MarketingEdge

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    X: https://x.com/MktgEdgeB2B 

    Website: www.marketing.endeavoredge.com



    13 min
  • Customer Loyalty, Board-Level Growth & 2025 Marketing AI Insights

    In this episode of MarketingEDGE, we cover two timely articles for modern marketers. First, we examine why customer loyalty is now a board-level growth metric, not just a marketing KPI—and how retention, trust, and experience tie directly to long-term performance.

    Then, we cut through the hype with 2025 Marketing AI Insights, exploring where AI is delivering real ROI, how AI agents are moving into core marketing strategy, and how customers actually feel about AI in marketing.

    You’ll learn:

    • Why loyalty matters more than ever
    • Where AI is driving real marketing returns
    • How top teams are using AI strategically

      • Episode Resources

      Turning Customer Loyalty into a Board-Level Growth Metric - https://www.marketing.endeavoredge.com/strategy/article/55337831/turning-customer-loyalty-into-a-bo…


      2025 Marketing AI Insights: Growth, Usage, and Trends - https://www.marketing.endeavoredge.com/data-and-tech/article/55338353/2025-marketing-ai-insights-gr…

       

      Subscribe to the MarketingEdge

      https://www.marketing.endeavoredge.com/subscribe

       

      Follow the MarketingEdge

      LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true 

      Facebook: https://www.facebook.com/profile.php?id=61581703051716 

      X: https://x.com/MktgEdgeB2B 

      Website: www.marketing.endeavoredge.com

      13 min
    • Threats & Opportunities: Battling Bot Traffic While Winning with GEO

      On this episode of the MarketingEdge we unpack the latest MarketingEdge Newsletter, highlighting how the digital landscape is evolving and creating new challenges, leaving cross-functional teams the responsibility to ensure campaign quality and performance stay intact. We also cover how to take your optimization strategy into the AI era, starting with some GEO tips!

       

      Episode Resource

      https://www.marketing.endeavoredge.com/data-and-tech/article/55330162/ai-prompt-building-for-b2b-ma…

       

      Subscribe to the MarketingEdge

      https://www.marketing.endeavoredge.com/subscribe

       

      Follow the MarketingEdge

      LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true 

      Facebook: https://www.facebook.com/profile.php?id=61581703051716 

      X: https://x.com/MktgEdgeB2B 

      Website: www.marketing.endeavoredge.com

      14 min
    • Zero Click Search and More AI Myths Busted

      On this episode of the MarketingEdge we unpack the latest MarketingEdge Newsletter, highlighting how as click-through rates plummet due to GenAI search results that stop buyers in their tracks, marketers are aiming to secure their share of voice through targeted GEO experiments, and we continue our AI misconceptions series, highlighting what could be holding your marketing back and how to leverage AI responsibly.

       

      Subscribe to the MarketingEdge

      https://www.marketing.endeavoredge.com/subscribe

       

      Follow the MarketingEdge

      LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true 

      Facebook: https://www.facebook.com/profile.php?id=61581703051716 

      X: https://x.com/MktgEdgeB2B 

      Website: www.marketing.endeavoredge.com

      17 min
    • AI Isn’t Magic & Blogging Isn’t Dead: The Truth About B2B Content

      On this episode of the MarketingEdge we unpack the latest MarketingEdge Newsletter, highlighting how common misconceptions about AI in marketing can limit success and discover how to use AI effectively and ethically, and dive into how blogs became the most measurable, trusted assets in digital strategy. 

       

      Subscribe to the MarketingEdge

      https://www.marketing.endeavoredge.com/subscribe

       

      Follow the MarketingEdge

      LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true 

      Facebook: https://www.facebook.com/profile.php?id=61581703051716 

      X: https://x.com/MktgEdgeB2B 

      Website: www.marketing.endeavoredge.com

      15 min
    • Introducing: MarketingEDGE

      Welcome to The MarketingEDGE Podcast — We track the B2B trends, decode the successful B2C tactics, and translate them into usable frameworks for your team. By focusing on Brand, Data + Tech, and real-world case studies, we equip you with the Intelligence for Turning buzz into business, eliminating the guesswork from your next campaign.

      https://www.marketing.endeavoredge.com/ 

      1 min

    About MarketingEdge Podcast

    From the publisher's feed

    Welcome to The MarketingEDGE Podcast — We track the B2B trends, decode the successful B2C tactics, and translate them into usable frameworks for your team. By focusing on Brand, Data + Tech, and real-world case studies, we equip you with the Intelligence for Turning buzz into business, eliminating the guesswork from your next campaign.

    Subscribe to the MarketingEdge: https://www.marketing.endeavoredge.com/subscribe