MarketPlay

Joris Bryon is the founder and CEO of Dexter Agency, a remote team of e-commerce conversion optimization and email marketing specialists. The agency serves high- revenue e-commerce stores that are ready for continuous growth. With over 1500 A/B tests under his belt, Joris wrote the book “Kill Your Conversion Killers” to help all the online stores he hasn’t worked with (yet).

 Augie Johnston is a 35 year old ex-YouTuber, former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry as a result of his promising start-up called VidChops. Vidchops, the brainchild of Augie, assists video creators, influencers, and digital marketers by carrying out the hard work of editing their videos. This allows them to focus more on the “content” side of their productions to therefore help them create more videos and better videos for their channel or brand. Augie works with full time YouTubers, online personalities, thought leaders, and anyone that creates online videos for their businesses. 

Rebecca Ahn is an avid traveler, entrepreneur, writer, martial artist, and all around warrior woman currently living a multi-city life vagabonding between Los Angeles, the San Francisco Bay Area, and anywhere else that will take her. But if you ask her, she really considers the whole world her home.

A creative multipotentialite and professional chameleon, Rebecca has had an unconventional career that's spanned wildland firefighting, theatre, tech, cryptocurrency, filmmaking, stunts, business consulting, and women's health. However diverse, every step has further forged her unfaltering mission to empower other womxn to embrace and embody their own inner warrior.

Now with her latest Tough Cookie venture, Rebecca's quest continues with women's travel self defense, teaching womxn how to harness their unique mental and physical strengths against the beast that is gender-based violence to stay safer and stronger wherever they roam.

On a lighter note, Rebecca also has an obsession with rollercoasters, a weird knack for accents, and a deep love for really cheesy puns. 

Famously known in SEO circles as "SEO Steve," Steve Wiideman is a writer, scientist, professor, and practitioner of search optimization. Steve lives, breathes, and eats SEO, SEM, and inbound marketing. When he's not leading his team of SEO consultants for franchise, multi-location and ecommerce brands, he's a cheeseball romantic, entertaining dad, and world traveler with a passion for life; embracing culture and diversity. 

While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.

Rand Fishkin, cofounder and CEO of audience research startup SparkToro, may be best known for his popular blogs and regular Whiteboard Friday series on Moz, the company he co-created and grew to 130+ employees, $30M+ in revenue, and traffic to 30M+ visitors/year. This series is watched by tens of thousands of marketers each week.

He raised two rounds of funding for Moz, led three acquisitions, and a rebrand. Rand stepped down as CEO in 2014 during a rough bout with depression and left the company 4 years later. Rand was also the co-founder of Inbound.org alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.

In 2018, Rand founded SparkToro and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in Newsweek, The Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in his wife Geraldine DeRuiter's first book, All Over the Place. Geraldine and Rand are also small investors in TinySeed Accelerator, Techstars Seattle and Backstage Capital.

Rand is also a frequent keynote speaker at marketing conferences around the world, averaging (before the pandemic) ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on Twitter, LinkedIn, Pocket, Facebook, and Instagram.

Today, our guest is Paul Sockett. He is a storyteller and creator; a professional actor and voice artist; a creative multipotentialite, and a wanderer of the world. He also helps people realigning with their story and how it impacts their spaces (and the things in it). Paul speaks a lot on uncovering and rediscovering our relationship with masculinity & femininity, and looks at all of us as energy and wants to help people consciously choose what they share their energy with. He also loves exploring words, lowering the stakes wherever possible, and enjoys really cheesy puns.

Lauren Yee is a cultivator of curiosity, a builder of communities, and a process-driven problem solver who has been managing people, projects, and clients since 2005. She helps individuals of all ages, improving upon ideas so they reach their fullest potential, and streamlining policies, processes, and procedures are the things that make me come alive. She believes that curiosity, consistency, and authentic connections are the greatest drivers of great things.

Before venturing out on my own, she helped build the largest LEGO-inspired STEM company in the United States. Lauren has worked with the Golden State Warriors, Google, LinkedIn, Netflix, Southwest Airlines, and Workday helping them to build community, establish inclusivity, and create psychologically safe work environments where staff can thrive.

Caitlin Kolb is the founder and owner of Pilates Done Differently (formerly Studio 20) in San Francisco. Caitlin specializes in post-rehab care and is known citywide for her unique approach to Pilates and the results she can achieve with her clients. Driven by her passion to help people feel at home in their bodies and more fulfilled in their lives, her teaching is trauma-informed, comforting, and intuitive. With more patience, care, and generosity, she knows Pilates can be much more than what it is used for traditionally. 

Now Caitlin has her sights set on increasing accessibility to the therapeutic movement industry and has been running an outreach program for the last two years to serve that cause. Through grants awarded by a generous private foundation, Caitlin and her team collaborate with local rehabilitation centers to pair individuals from underserved communities with a PDD staff member. The clients in the program are able to work with PDD on a regular basis, move towards their body-based goals, and have their sessions covered in full. Caitlin is steps away from receiving non-profit status for this program and hopes to increase accessibility across the Bay Area mindful movement industry.

Ginger Elizabeth Hahn of Ginger Elizabeth Chocolates thinks the color of chocolate is sexy. Through her connections with the local agricultural community, her bon bons are now inspired by local organic farms and all the lush flora that grows throughout California. Listen to how Ginger grew her business to become the taste of California in our latest episode of MarketPlay.

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Ginger Elizabeth of Ginger Elizabeth Chocolates, a Northern California chocolate boutique specializing in chocolate bonbons, macarons and ice cream. With a familial love of baking set in place at a young age, Ginger ended up working towards a certificate in Hotel, Restaurant and Culinary Management from  Santa Barbara City College, followed by a pastry study program at the CIA in Hyde Park and receiving the prestigious IACP scholastic scholarship for the culinary arts. She later did an externship with the Jacque Torres chocolate shop in NY, and worked at the Ritz Carlton in Chicago under the tutelage of En-Ming Hsu, where she developed her creativity and meticulous practices. She became pastry chef at Masque Ristorante in El Dorado Hills, and a few years later went out on her own to create her personal wholesale operation, with the renamed Ginger Elizabeth Chocolates emerging several years later as a retail store in Sacramento. She now has another location in San Francisco, teaches classes and is always refining her craft.

Anna Cantor is a Certified Life Coach and Dementia Care consultant. After her mother was diagnosed with early onset Alzheimers in 2010, Anna became her full time caregiver at only 26 years old. For over a decade Anna has managed her care & sought out how to help others deal with grief and loss and get the right support they need. Anna found that she lacked community and 1:1 help that was specific to her needs, alongside the needs of her mother. She believes firmly that you cannot care for others unless you care for yourself first. She became a certified life coach to mentor caregivers dealing with the daily challenges that come with a loved ones diagnosis with dementia. She helps people find value and meaning in their lives, and teaches them healthy perspectives through mindset shifts, emotional processing tools and communication strategies. Anna works alongside you to provide care consulting and resources for you as a caregiver as well as personal value and empowerment for you to grow as an individual.