MarketPlay

In this episode Hailey Kleinhans, Owner of Capitol Floats Auburn, helps us understand the experience of floating, and talks about her vision to spread the concept of connection to self and others at Auburn's new float spa.

Hailey Kleinhans (Kline-Hanz) considers herself an artist, creative and entrepreneur. She was introduced to floating by Ryan Duey in 2016 - having no idea what it was, she showed up to his newly opened float center and fell in love with the tank. One thing led to another, and she started working at Cap Floats Sac as a float facilitator and worked her way up to the director of operations. In 2018, she approached Ryan with an idea: How about opening her own center in her hometown of Auburn and expanding the vision of Capitol Floats to Placer County? Fast forward to 2020: Hailey was knee deep in construction, shooting to open in April, when COVID shut everything down. Capitol Floats Auburn officially opened June 15th. Hailey enjoys working out, learning new things, being in nature, travelling and making art. 

Jonathan Havens joins us on this episode of MarketPlay, and we're so happy to have him!

Jonathan Havens is the co-chair of both the Cannabis Law Practice and the Food, Beverage & Agribusiness Practice at Saul Ewing Arnstein & Lehr LLP.  He counsels state cannabis license applicants and awardees, ancillary service and product providers, investors, management companies, and various other entities that are affected by federal and state cannabis laws.  In addition to his cannabis law practice, Jonathan maintains an active food and beverage practice, particularly with regard to cannabidiol (CBD) products, in which he counsels manufacturers, importers, distributors, and retailers of conventional foods, dietary supplements, and beverages on product development, claim substantiation, labeling, promotion, registration, reporting, and recall issues to ensure compliance with U.S. Food and Drug Administration (FDA), U.S. Department of Agriculture (USDA), and state and local requirements.

Since 2019, Jonathan has been listed in Chambers USA: America's Leading Lawyers for Business for his nationwide cannabis law practice.  In 2018, he was named to the National Law Journal’s inaugural Cannabis Law Trailblazers list.  He is regularly interviewed by mainstream and trade press outlets, alike, and has been quoted by or authored pieces for CNBC, The New York Times, The Los Angeles Times, WIRED, MarketWatch, Engadget, Law360, High Times Magazine, Cannabis Business Times, Hemp Industry Daily, Marijuana Business Daily, and HEMP Magazine.   Jonathan currently serves on Law360’s Cannabis Editorial Advisory Board and the Food and Drug Law Institute’s Cannabis-Derived Products Committee.

Before entering private practice, Jonathan served as a regulatory counsel with FDA, where he focused on compliance and enforcement related to promotion, advertising, and labeling.  Prior to law school, Jonathan served as a legislative aide in both the U.S. Senate and U.S. House of Representatives.

This week's episode of MarketPlay features Ash Alhashim of BFG Consulting. With more than a dozen years of experience helping technology companies define and  execute their go-to-market strategies, he is a firm believer that sales should be as  much science as art — and that data should inform decisions wherever possible. He  founded BFG Consulting with the goal of helping B2B SaaS businesses generate  predictable, repeatable revenue by investing in state-of-the-art sales programs. Prior to  BFGC, Ash led sales teams at companies like Sift Science, Heap Analytics, and  Optimizely. When he’s not working, Ash spends his time running, cycling, playing chess  and roasting coffee for Simsim Coffee in San Francisco, CA.

In this episode, we're joined by Jeroen Corthout, co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling business-to-business, mostly popular with agencies and SaaS companies. Salesflare was founded when Jeroen and his co-founder Lieven wanted to manage their leads for their software company in an easier way. They didn't like to keep track of them manually, so they built Salesflare, which pulls customer data together automatically. Salesflare is a top-rated CRM on review platforms like G2 for ease of use and automation features.

Creative Director and Partner of White Rabbit Group, a software agency that builds web and mobile applications for agencies and creative studios. Adam oversees the creative and strategic direction. From proposal to project delivery, he's involved in every step to ensure creative vision and execution are aligned with the partners' goals and their client's needs. From working alongside small business owners to executing large-scale projects for Fortune 50 companies, his wide range of experience allows him to help brands and businesses gain a competitive advantage in our increasingly connected world.

In this episode of MarketPlay, Meryl talks with Jeff Harry about authenticity and the way he helps tech and Fortune 500 companies create psychologically safe places to play. He uses his background in positive psychology to help employees move from neutral to flourishing. He doesn't believe in forced fun and believes seeing what's "right" in people can help all of us see what's right in our future. 
 
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Jeff Harry shows individuals and companies how to tap into their true selves, to feel their happiest and most fulfilled — all by playing. Jeff has worked with Google, Microsoft, Southwest Airlines, Adobe, the NFL, Amazon, and Facebook, helping their staff to infuse more play into the day-to-day.

Jeff is an international speaker who has presented at conferences such as INBOUND, SXSW, and Australia’s Pausefest, showing audiences how major issues in the workplace can be solved using play.  Jeff was selected by BambooHR & Engagedly as one of the Top 100 HR Influencers of 2020 for his organizational development work around dealing with toxic people in the workplace. His play work has most recently been featured in the Upworthy, Mashable, and the NY Times. He has also been featured on AJ+, SoulPancake, the SF Chronicle, and CNN. 

While we spend most of our time pretending to be important, serious grownups, it's when we let go of that facade and just play, that the real magic happens. Fully embracing your own nerdy genius — whatever that is — gives you the power to make a difference and change lives.  Jeff believes that we already have many of the answers we seek, and by simply unleashing our inner child, we can find our purpose and, in turn, help to create a better world.

Kayla Rabbich serves William Jessup University as the Digital Marketing Manager. After graduating with a Bachelors in Marketing from California Baptist University, she worked in the Marketing industry for over 8 years in different areas of marketing and events, learning the ins and outs of how businesses put their best foot forward.

At Jessup she earned her Masters in Business Administration and applies the skills she learned from that degree into her role every day. She first held the role of Marketing Specialist in Traditional Undergraduate Admissions for over 4 years, which has allowed her to bring insight from the world of Admissions over into her current role in Digital Marketing.

Combining her knowledge of the two industries, she is currently partnering with Two Trees PPC to increase brand awareness of Jessup in the digital space, which is more important than ever in this digital age in order to increase enrollment and help the University to grow in new and exciting ways.

We enjoyed learning more about how Kayla got to this prestigious role and learning more about what makes her excited about marketing!

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

Listen as Shane and Meryl discuss all things digital marketing and get to learn more about Shane's journey to where he's at right now.

This week Meryl took some time to speak with Anthony Scott Logan who now lives in Dubai!

Anthony Scott Logan is the 33-year-old CEO of Noir Agency – an international brand marketing agency that helps ambitious founders create and build brands with purpose that impact the world. Anthony was an art school dropout who previously founded and exited his first business as 24 years old called La Vida Magazine. 

Anthony leads a team of creatives across both the UK and the UAE and has spent the last 4 years creating change for brands of the future. Noir Agencies client list includes the likes of Social Chain, Skyscanner, Unilever, NHS, and Rarestone Capital. 

Anthony is an award-winning entrepreneur and also an advisor and Investor at Blockchain Venture Capital Firm Rarestone.

Thaleon Tremain has been involved in international business development for the past 25 years. He is a co-founder and the CEO of Pachamama Coffee, based in Sacramento, California, that is 100% owned and governed by more than 140,000 family farmers in Peru, Nicaragua, Guatemala, Mexico and Ethiopia.

We were so excited to talk with Thaleon and learn more about his business experiences. Listen to this one with a good cup of coffee, we know a great place to grab a cup...