MarketScale Manufacturing

The cutting edge of B2B architecture, engineering, & construction. Tune in to hear industry professionals cover everything from LEED certification to BIM. And maybe a laugh or two.

The cutting edge of B2B architecture, engineering, & construction. Tune in to hear industry professionals cover everything from LEED certification to BIM. And maybe a laugh or two.

The cutting edge of B2B architecture, engineering, & construction. Tune in to hear industry professionals cover everything from LEED certification to BIM. And maybe a laugh or two.

As the Architecture industry continues to skyrocket, it doesn’t eliminate the fact that closing new business deals can still be a struggle for many firms. This is considering the fact that word of mouth just doesn’t seem to do it anymore when it comes to generating new business leads. So, when it comes to gaining new leads and thriving in the industry, there are 3 things that all firms should do if they want to continue succeeding in their business. First off, embrace the fact that there is a new birthplace for leads, and it isn’t client referrals.

To experience real growth, you’ll need to set up a full fledge targeted online and offline systems that nurtures new relationships into new opportunities. Secondly, accept the fact that not all leads are considered equal because many will not be ready to purchase from you, however, it doesn’t mean that they won’t be essential in the future. Lastly, start pumping out educational content as this is the single best way to generate interest and referrals from non-clients. In fact, 94% of referrals admitted to choosing a firm based on their reputation, expertise, and visibility; all things accomplished by targeted industry content.

With this process continuing to evolve, it’s crucial that we understand that the old ways have gone and the new methods are how we will continue to move forward in growing our businesses.

Today we have an accomplished expert shedding light on the world of 3-D Metrology. Hubert Meagher, the Director of Metrology Services from OASIS Alignment Services, talks all things optical tooling and portable metrology. This includes an in depth discussion on dimensional metrology's crucial role in industrial environments as well as important benefits when it comes to consistent advancements in this field. Another topic of conversation we dive into are the types of industries that are drastically affected by this technology and ultimately, how OASIS continues to use these tools in the energy world.

For more information on Oasis Alignment Services, check out their website - oasisalignment.com

On this episode of our podcast, we get to feature Kari Gaviria, Account Manager at Madison Wood! We dive deep into the world of wood, from the wood treatment process, why the market is heading toward All Ground Contact direction, and why ultimately Madison Wood decided to only sell Ground Contact retention wood. Another topic of conversation is the risks and rules that certain retailers or consumers may not know about when it comes to purchasing their lumber. Ultimately, when it comes to quality treated wood product, Madison Wood definitely knows what they're doing when it comes to maintaining their high reputation and certified quality product.

For more information on Madison Wood, be sure to check out madwood.com

The cutting edge of B2B architecture, engineering, & construction. Tune in to hear industry professionals cover everything from LEED certification to BIM. And maybe a laugh or two.

The cutting edge of B2B architecture, engineering, & construction. Tune in to hear industry professionals cover everything from LEED certification to BIM. And maybe a laugh or two.

On today's episode of our AEC Podcast, we get to chat with John Orfield, Principal at the architectural firm BOKA Powell. We discuss the changes that new materials and engineering advances have encouraged, the joy in helping a client's vision become a material thing, and how the future just might have the appearance of a familiar past.

For more information on BOKA Powell, be sure to check out their website - bokapowell.com

The cutting edge of B2B architecture, engineering, & construction. Tune in to hear industry professionals cover everything from LEED certification to BIM. And maybe a laugh or two.