This is a good content creation hack to keep up your sleeve.

All you need is a good memory and at the end of the day, think to yourself What Went Well today.

Over the course of a week, you will hopefully have at least one good post and if that’s the case use it as a what went well this week post and get it on your socials on Friday.

It’s called conversational content.

On the 9th of September Google had just completed rolling out a new update.

The new update rewards content where visitors feel they’ve had a good experience.

But how does it know? It’s early days but we are assuming from other articles, that the Google bots identify content that gives little or no value and assumes the balance is helpful content.

So, what can you do to make sure Google favours your website:

🍊Start demonstrating you have first-hand experience of what you do and prove it

🍊Show your depth of knowledge in blogs, copy, vlogs, videos etc.

🍊 Create content for your human audience to get value from

🍊Don’t skirt around summarising what help you COULD give, be generous and give it

We’ve said it for a long time now and this just backs up what we’ve been saying is right, be helpful. To be interesting you need to be interested.

Today’s podcast encompasses the entire set of Octobers podcasts into one as we talk about full circle marketing.

A full-circle digital marketing approach is when you strategise, plan and consistently implement a cohesive brand philosophy and voice across all customer-facing touchpoints, including social, email marketing and automation, website design etc.

Taking this approach will ensure that, wherever someone may find you, they will experience a consistent, trustworthy, and mutually beneficial relationship with your brand.

Today we are talking about nurturing email sequences.

So, when someone has subscribed to your newsletter or download what do you send next?

In our eyes, it’s a short series of friendly emails, that keep you and your business front of mind, upsell and connect on a deeper level.

The benefits of an engaging short email sequence are:

🍊Nurture your leads into paying customers

🍊Build brand awareness and loyalty

🍊Keep subscribers updated with related products and services

Today we are talking about lead magnets and downloads, as we all want leads, right?

Social media and other online marketing communications CAN and DO bring in leads, the easiest way is via a lead magnet.

A lead magnet is a free resource that attracts potential customers to click on.

In our minds, it’s the perfect way to collect quality leads from your social media posts, monthly newsletters… 😉

The 4 Elements of an Irresistible Lead Magnet

🍊Well designed

🍊Speaks to your audience’s struggles

🍊Gives them an easy win

🍊Make it specific

So, grab a brew and have a listen – and let us know if there are any areas you’d like us to cover. Drop a comment below or send either Lisa or Me a DM.

Feeling a bit low, frazzled and out of kilter and can’t quite put your finger on it?

In today’s podcast, we talk about how we are feeling and how we try and run a business whilst being on the human rollercoaster of life!

Whether it’s the start of SAD, seasonal affective disorder or what some people call Autumn Anxiety or it could be you’re just knackered and have worked so hard all year round to try and make ends meet.

All we can say is, we hear you and don’t be too hard on yourself

🍊Give yourself a break, make a brew and pop our podcast on

🍊Celebrate your small wins

🍊 Get out into the fresh air and switch off your phone (after you’ve listened to the podcast!)

🍊Run a bath and have an early night

In today’s podcast we thought it would be good to talk about helpful software, websites, apps you name it, that we, as small business owners use and could be without.

It might be because they are cutting edge, time-saving, cost-saving or simply just make our business life that bit easier.

We discuss software that helps with:

🍊Book-keeping,

🍊Design,

🍊Scheduling social media posts,

🍊Organising plans / lists,

🍊Video editing

The list goes on…

Because we are Yorkshire, we like to get our monies worth, and if it’s free then that’s even better.

Do you have a piece of ‘go-to’ software that you couldn’t be without? If so, please share and comment below what it is, we’d love to try it and maybe it’ll pop up in one of our future podcasts.

Grab a brew and have a listen – and let us know if there are any areas you’d like us to cover

Today we are talking about why it’s necessary to outsource certain tasks within your business.

As two small business owners, we understand how hard it can be to let go. However, in order to move forward and grow your business you need to manage your time, work out where your efforts are best spent and outsource a few jobs along the way.

We talk about the types of tasks we outsource within our businesses and also our personal life.

Stop trying to do everything. You’ll only spread yourself too thin.

Start by popping the kettle on, grabbing a brew and sitting down for 5 and listen to our podcast 👇

Please let us know if our podcast sparks any ideas of topics that have been niggling you and we’ll be sure to cover them.

Today we are talking about how to stay on track and keep your focus.

How do you zone in, switch everything else around you off and knuckle down?

There are so many work-related distractions, whether it’s a

🍊Constant flow of social media notifications,

🍊A WhatsApp messaging group,

🍊Your Google calendar gives you a 30-minute alert to the start of a zoom call…

It’s never-ending and it’s actually harder than it sounds.

Hopefully, the tips we personally use and cover in today's podcast will help.

So, grab a brew and have a listen – and let us know if there are any areas you’d like us to cover.

In our first newly launched Marmalade Pod we thought we’d take a leaf out of our own book and talk about why a September reset might be just what you need.

If back-to-school vibes on top of a very slow business month are sapping your energy and confidence, don’t worry. You’re in good company.

A lot of business owners press reset in September. It’s nothing new:

It’s where you can:

🍊Focus on the last quarter of the year,

🍊Revamp your routine

🍊Get your sh*t together, whether that be, your accounts, desk, sleep, fitness, or diet.

🍊Check you’re on track for any end-of-year goals

Grab a brew and have a listen – and let us know if there are any areas you’d like us to cover.