Married To The Boss

Hiring the right employees is a crucial component of the success of your company. Specially if it’s the first addition to your team. In this case, hiring the right employee means looking beyond the resume to see firsthand if a candidate is right for the position.

Attitude, experience and work ethic are just a few of the traits you must evaluate in each candidate you interview. Why is that? Because this new hire will be a reflection of how existing and potential clients will perceive your business.

Mike and Mayra discuss the importance of hiring the right employee to help you grow your business. 

 Busy entrepreneurs should focus energy on effective time management as a daily goal and this is why. Time management is the process of planning and exercising conscientious control of how much time is spent on specific activities in such a way to increase effectiveness, efficiency and productivity. You'll have to juggle various demands (this includes work, home and other personal commitments) with calculated control.  

This week, Mike and Mayra share ideas for managing your time so you can realize your goals and objectives within the shortest amount of time
possible.  

 Co-entrepreneurship eventually affects your marriage. Sometimes good but often times in a bad way. When couples create a shared vision for their future, their satisfaction in all areas of life increases. Getting to that point is half the battle. You still must recognize the reason you jumped into a business together and find the gravitas to make it work. 

As in business, even the healthiest marriages remain in constant danger of failing. Mike and Mayra discuss how conflicting perspectives can set you apart and how the efforts you take will strengthen or weaken your marriage. 

 At home, you and your spouse will find yourselves at odds over some decision or situation. Your shared work-life will be no different. Truth is, in business you will encounter naysayers. This includes your spouse and cofounder, and being able to amicably disagree is crucial to the success of your business. The key to enjoying time with your spouse after a disagreement at the office is to remember that regardless of the outcome of your discord, the marriage must always win. 

This week, listen to Mike and Mayra as they open up about their own experience with friction at work and how they learned to foster an environment that welcomes debate, rather than discourages it. 

Taking care of your health is an important part of entrepreneurship. If your health is terrible, your business would suffer due to lack of energy and focus. Prioritizing fitness into your daily routing will help you come back to work each day refreshed and deeply engaged.

Mike and Mayra will provide suggestions for taking better care of yourself and reduce stress.

Some businesses are not a great fit for angel or venture capital funding. However; what if your startup is a good candidate, but you’re having trouble getting meetings and convincing investors that your company is the next big thing?

Mike and Mayra discuss ideas to help you attract the eye of a potential investor and make your business a more appealing investment.

Competition in general is something that you will contend with no matter what you offer and where you are in the business cycle. You will be working hard to gain the attention and eventually win the business from a target audience. You can count on the fact that your target will also be in the cross hairs of other formidable and rival businesses offering similar services. As such, competition will affect your business' ability to increase sales, revenue, and market share.

Join Mike and Mayra as they discuss how your reaction to competition will determine if you survive or not.

If you'd like to have more control over your destiny, then being an entrepreneur allows some control over how your future may turn out. Lots of people dream of becoming their own boss. But very few actually have an idea that can be parlayed into a business. For a business idea to succeed, you need to take methodical steps to ensure you launch from a firm base.

This week, Mike and Mayra discuss the crucial steps for going from business idea to launch.

No marketing budget? No problem. Brainstorming a cost-effective marketing strategy is never easy work. But you don’t have to you wait for sales to begin pouring in to begin netting yourself some customers. There are some things you can do prior to rolling out your marketing plan that won’t require tapping into your funds.

This week Mike and Mayra provide some suggestions and recommendations to help you ramp-up your marketing efforts quickly.

No business can grow without a proper marketing plan. And startups will have difficulty surviving without a marketing strategy that centers around customer acquisition. A marketing plan outlines a startup’s direction and approach (aka strategy) to reach its goals. In laymen terms, having no strategy is like walking across a desert without a compass or map. A sound marketing plan acts as a road-map.  

It's time to discuss ideas and strategies to help you find customers!