In this podcast episode, Wilmer discusses the difficulties
of setting up a business in a new and unfamiliar location, while Elle shares
insights on the necessary division of labour and resource allocation involved
in starting a business with limited investment. Wilmer also recounts his
journey to meet with farmers and exporters and reflects on the differences in
treatment he experienced as a Honduran entrepreneur compared to his English
brother-in-law. The couple further discuss their first attempt at the business,
including the challenges they faced and the lessons learned from their initial