Live experiences drive operating success because they create reasons to travel, reasons to spend, and reasons to come back. That's why Marriott Vacations Worldwide is building Inner Circle around them.

I talked with Mike Flasky, President and COO of Marriott Vacations Worldwide, about what changes when the offer expands beyond the villa and into the full trip.

🎟️ Inner Circle launches June 22 and centers music, culinary, sports, and TV experiences 🎸 Launch example: a Lee Brice show in Orlando for about 300 owners 📊 Only about 6% of eligible North American households own vacation ownership today 🏨 The portfolio spans brands like Ritz-Carlton, St. Regis, Westin, Sheraton, Marriott, and Hyatt Vacation Club, with about 700,000 owner families 💳 Points give flexibility: choose unit size, choose trip length, bank the difference, and use points for flights, cruises, or Marriott Bonvoy 📍 The development lens shifts toward markets with big distribution potential, with Nashville high on the radar

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