In this episode, we look at having live chat on your website.

 

Live chat is a software programme that allows website visitors to ask you questions and communicate directly with you. We’re a big fan of live chat if you have the resources to use it properly. It’s a great way to open communication with customers. Customers will feel more confident if they know they can communicate with you easily. You’ll also be able to help customers with queries that could lead to a purchase from your e-commerce website or book a meeting if you’re a B2B service business.

However, depending on your business size, time and resources will determine if you should use it and how you use it. Website users who use your chat will expect instant responses or a response in a relatively short timeframe. If they ask a question via live chat that’s turned on and they don’t get a response, it’ll make them lose confidence in your service.

 

It’s always worth playing with something to see if it suits you. Personally, we use tawk.to and we’ve had great success with it.

 

► https://www.tawk.to/

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 #AMBITIOUS is a video channel and podcast hosted by Andrew Leong. The purpose of #AMBITIOUS is to interview entrepreneurs and high performers. Then share their business and growth strategies, tactics and stories with you.s with you.

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► https://ambitious-media.com

► http://www.searchonlinemarketing.com/

► https://hashtagambitious.com

The Importance of Website Speed

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In this episode, we discuss the importance of website speed and a few easy ways to keep your website fast.

 

Website speed tools

- Google PageSpeed Insights: https://developers.google.com/speed/pagespeed/insights/

- GTmetrix: https://gtmetrix.com/

- Image Compressor: https://imagecompressor.com/

- WP Smush.it: https://wordpress.org/plugins/wp-smushit/

- W3 Total Cache: https://wordpress.org/plugins/w3-total-cache/

 

Freelancers

Fiver: https://www.fiverr.com/

People Per Hour: https://www.peopleperhour.com/

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#AMBITIOUS is a video channel and podcast hosted by Andrew Leong. The purpose of #AMBITIOUS is to interview entrepreneurs and high performers. Then share their business and growth strategies, tactics and stories with you.

—

► https://ambitious-media.com

► http://www.searchonlinemarketing.com/

► https://hashtagambitious.com

Getting started with video marketing

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In this episode, we discuss how you can get started with video marketing. Especially if you don’t want to be on camera.

You’ll have seen an increase of videos on your social media platforms. There are two reasons for this:

They’re the most consumed content, so social media platforms give them more exposure.

Marketers understand this, so they’re producing more video content.

You don’t need to get in front of the camera for a video. Not everyone wants to, so if you’re a good writer, or prefer audio, or prefer photography. You can still succeed in doing that and being the best at it.

However, you’re missing an opportunity if you don’t do any video marketing, so we share some concepts of doing videos without you personally needing to be in front of the camera.

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#AMBITIOUS is a video channel and podcast hosted by Andrew Leong. The purpose of #AMBITIOUS is to interview entrepreneurs and high performers. Then share their business and growth strategies, tactics and stories with you.

—

► https://ambitious-media.com

► http://www.searchonlinemarketing.com/

► https://hashtagambitious.com

In this episode, Andrew Leong talks to Danny Taylor founder of Taylor’s Strength Training about his gym and powerlifting.

Email: [email protected]: https://www.taylorsstrength.co.uk/—

#AMBITIOUS is a video channel and podcast hosted by Andrew Leong. The purpose of #AMBITIOUS is to interview entrepreneurs and high performers. Then share their business and growth strategies, tactics and stories with you.

 —► https://ambitious-media.com► http://hashtagambitious.com

In this episode, we discuss if you should write a book to help market your business and establish your personal brand.

 

With the ease of producing eBooks and self-publishing, it became very popular to write a book about your field of expertise and establish yourself as a leader. However, writing a 150 to 200 page book is no easy task.

 

If you are considering writing a book it doesn’t need to be a huge book. You can write a short 25 to 50 page eBook.

 

If you’re writing a book just for marketing or to educate your clients about your business, there are probably better things you can be doing. Remember a book should add value to the reader in some way, whether that’s educational or entertaining.

 

However, if you want to write a book because you have something valuable to share or you really want to. Then we think you should do it.

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#AMBITIOUS is a video channel and podcast hosted by Andrew Leong. The purpose of #AMBITIOUS is to interview entrepreneurs and high performers. Then share their business and growth strategies, tactics and stories with you.

—

► https://ambitious-media.com

► https://hashtagambitious.com

Guest Episode #2 - Recruitment Business Investor Rhys Jones

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In this episode, Andrew Leong talks to Rhys Jones about his recruitment career and his investment business Davidson Gray.

Rhys has over 20 years’ experience in the recruitment industry and worked his way up from recruiter to recruitment agency owner to recruitment agency investor.

Email: [email protected]

Website: www.davidsongray.co.uk

LinkedIn: https://uk.linkedin.com/in/rhysjonesdavidsongray

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NOTE: During this podcast, there are short periods were Andrew is typing and the noise of the keystrokes was picked up on the podcast. He apologises and promises never to do this again.

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#AMBITIOUS is a video channel and podcast hosted by Andrew Leong. The purpose of #AMBITIOUS is to interview entrepreneurs and high performers. Then share their business and growth strategies, tactics and stories with you.

—

► https://ambitious-media.com

► http://hashtagambitious.com

Networking for Beginners.

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In this episode, we discuss networking events and how you can go about them.

 

If you’re going to networking events expecting to win business from every single event. Then you need to change your mindset. Instead, go with no expectations and make the effort to speak to people. When you’re speaking to them, don’t speak to them with the purpose that you want to pitch. Listen to them, get to know them as people and learn about their business.

 

You need to be consistent with networking, it’s only after you meet people multiple times that they consider working with you.

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#AMBITIOUS is a video channel and podcast hosted by Andrew Leong. The purpose of #AMBITIOUS is to interview entrepreneurs and high performers. Then share their business and growth strategies, tactics and stories with you.

—

► https://ambitious-media.com

► http://hashtagambitious.com

How to Use Landing Pages

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In this episode, we discuss landing pages and the best way to present them.

 

For those of you who don’t know, a landing page is a standalone page where customers land after they have clicked a link. The link is usually from a paid advert placed in front of a targeted customer.

 

Landing pages are not part of your main menu. They’re specifically built for your advert and to get your customer to take action.

 

They’re much better at converting customers than optimised pages, because they’re clean in presentation and content. Organic pages need a lot of content to be found organically. Whereas, landing pages are paid to be in front of your customer, so they can be produced with a much more aesthetically pleasing layout.

 

Watch the video to find out more.

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#AMBITIOUS is a video channel and podcast hosted by Andrew Leong. The purpose of #AMBITIOUS is to interview entrepreneurs and high performers. Then share their business and growth strategies, tactics and stories with you.

—

► https://ambitious-media.com

► http://hashtagambitious.com

Mental Health and Entrepreneurship: an interview with Dawn Stemmer an Integrative Therapist

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Entrepreneurship and starting and running your own business is overly glamorised. It’s cool to be a business owner these days.

 

In our opinion, running your own business is extremely difficult. It’ll push you to your mental limits. If you’ve started a business and you’re being mentally stretched, maybe even struggling, remember you’re not alone. Everyone goes through these periods of growth. We welcome you reaching out to us to talk. We understand that entrepreneurship can be a lonely journey.

 

While we can’t recommend Dawn, if you like her story and would like to chat with Dawn we’ve put her contact details below:

Website: http://into-health.co.uk

Email: [email protected]

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#AMBITIOUS is a video channel and podcast hosted by Andrew Leong. The purpose of #AMBITIOUS is to interview entrepreneurs and high performers. Then share their business and growth strategies, tactics and stories with you.

—

► https://ambitious-media.com

► http://hashtagambitious.com

Focus Your Social Media Marketing

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In this episode, we discuss focusing your marketing on a few social media platforms rather than using them all.

 

There are so many social media platforms and while ideally, it would be great to be on all of them and use them all effectively. If you’re a small to medium-sized business, it’s unlikely that you’ll be able to do this or at least do them all well. Even if you had one fulltime marketing person it still wouldn’t be enough people power. Each platform needs unique content, so it’s not just a case of updating each platform you also must create the content too. Then you must engage with people/customers on those platforms.

 

Therefore, we believe it’s best to focus on a few social media platforms.

 

The way to pick which platforms to use is to identify where your customer's attention is. If you sell to HR Directors, are they going to be consuming Snapchat? Probably not, but they may be more likely on LinkedIn or YouTube. Therefore, focus your social media marketing efforts there.

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#AMBITIOUS is a video channel and podcast hosted by Andrew Leong. The purpose of #AMBITIOUS is to interview entrepreneurs and high performers. Then share their business and growth strategies, tactics and stories with you.

—

► https://ambitious-media.com

► http://hashtagambitious.com