Martech Stacked

I’m joined today by a man who’s written and spoken extensively about how small businesses can improve their presence in local search engines. He’s served as VP of Product Strategy for ThriveHive, Director of Local Strategy for Moz, and was the co-founder of GetListed.org. He’s now the founder of Tidings - an app that automatically builds your email newsletter from social content, bookmarked links, and RSS feeds. Welcome to Martech Stacked, David Mihm.

Here are the 3 top tools in David’s current martech stack:

#1: GoogleMyBusiness: Connect with customers across Google Search and Maps.

#2: Shopify: Create an ecommerce website backed by powerful tools that help you find customers, drive sales, and manage your day-to-day.

#3: MailChimp: Turn audience insights into personalized marketing with an email platform that gets smarter over time.

I’m joined today by a man with over 10 years of experience producing innovative multi-platform marketing campaigns for top entertainment brands and Fortune 500 companies including DreamWorksTV, Google Play and PepsiCo. He currently heads up the marketing for an all-in-one influencer marketing platform and social listening tool. Welcome to Martech Stacked, the CMO of Tagger Media - Diogo Felippelli.

Here are the 3 top tools in Diogo’s current martech stack:

#1: https://ads.google.com/ (Google Ads): Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.

#2: https://www.linkedin.com/campaignmanager (LinkedIn Ads Manager): Generate leads, drive website traffic, and build brand awareness with LinkedIn Ads. Reach decision makers. 630M+ member reach. 3.5x higher CVR for B2B.

#3: https://en-gb.facebook.com/business/tools/ads-manager (Facebook Ads Manager): Create and manage ads on mobile or desktop. Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network.

I’m joined today by an operations geek, team-builder, foodie, traveler, and philanthropist all rolled into one - someone who’s created, built and sold multiple software and is now focused on building the most powerful webinar platform designed for growth. Welcome to Martech Stacked, the Co-Founder and CEO of Demio - David Abrams.

Here are the 3 top tools in David’s current martech stack:

#1: Intercom: Build better customer relationships through conversational, messenger-based experiences with Intercom.

#2: Webflow: Build responsive websites in your browser, then launch with our world-class hosting or export your code.

#3: Active Campaign: Integrated email marketing, marketing automation, and small business CRM. Save time while growing your business with sales automation.

I’m joined today by a product growth specialist who helps product-led companies optimize their user onboarding experiences to convert more trial users into lifelong customers.

He’s host of two podcasts - Growth Marketing Today and Product-Led Podcast - and the producer and host of the Product Onboarding Teardown video series for Product Led. Welcome to Martech Stacked, Ramli John.

Here are the 3 top tools in Ramli’s current martech stack:

#1: Descript: Record. Transcribe. Edit. Mix. As easy as typing. Take control of your podcast with Descript.

#2: FullStory: Deliver exceptional experiences by letting our easy-to-use, intelligent software pinpoint when, where, and how user struggle is affecting your revenue and retention.

#3: SQL (and CodeAcademy.com)

SQL (pronounced "ess-que-el") stands for Structured Query Language. SQL is used to communicate with a database. According to ANSI (American National Standards Institute), it is the standard language for relational database management systems.

I’m joined today by a man who’s the Marketing Director for a company that provides crowdtesting quality assurance for the likes of Facebook, Canva and Microsoft. He’s an experienced B2B SaaS marketer and a demand generation expert - welcome to Martech Stacked, Nick Roberts.

Here are the 3 top tools in Nick’s current martech stack:

#1: Hubspot CRM: Free CRM for Small to Enterprise Businesses

#2: Zapier: Zapier moves info between your web apps automatically, so you can focus on your most important work.

#3: Databox: Business Analytics Platform & KPI Dashboards

I’m joined today by a man who’s authored 4 books on social media, including his latest one on influencer marketing - “The Age of Influence”. He’s also a consultant, a speaker and a university educator - welcome to Martech Stacked, Neal Schaffer. (You can find Neal over at NealSchaffer.com)

Here are the 3 top tools in Neal’s current martech stack:

#1: ActiveCampaign: ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.

#2: BuzzSumo: Find the content that performs best and collaborate with the influencers who matter

#3: Respona: The all-in-one digital PR and link building software that combines personalization with productivity.

I’m joined today by a lady who specialises in helping companies get amazing leads with paid ads and social media - so they can make more money. She’s a marketing coach, a social media strategist and an agency owner - welcome to Martech Stacked, Ashley Monk.

Here are the 3 top tools in Ashley’s current martech stack:

#1: SuperHuman: A tool that claims to be the fastest email experience ever made

#2: ClickUp: A tool that claims to be the oce app to replace them all

#3: Loom: Video messaging for work

I’m joined today by an ex marketing specialist and content consultant for Google. She’s an award-winning digital marketing consultant, speaker and social media trainer who helps businesses get seen online and attract more customers - welcome, Laurie Wang.

Here are the 3 top tools in Laurie’s’ current martech stack:

#1: https://convertkit.com/ (ConvertKit): Email marketing tools and automation you need to grow your blog and business.

#2: http://www.inshot.com/ (InShot): Trim video / Remove the middle part / Split video / Merge clips / Adjust speed

#3: https://www.canva.com/ (Canva): Collaborate and create amazing graphic design for free

I’m joined today by a man who believes that the Internet is the missing link between our Brain and the Universe. He’s Founder and Host of Everyone Hates Marketers and Senior Marketing Strategist at Hotjar - welcome, Louis Grenier.

Here are the 3 top tools in HotJar’s’ current martech stack according to Louis:

#1: Word of mouth customer research - This is absolutely critical according to Louis in order to make your martech stack work effectively

#2: Segment - A customer data platform that makes good data accessible for all teams.

#3: Tableau - Tableau helps people see and understand their data

Today’s episode of Martech Stacked features a man who believes that high quality marketing automation shouldn’t just be reserved for larger organisations. Back in 2014 he was struggling to find a marketing automation tool to fit his own needs - so he decided to build his own one! Welcome to the co-Founder and President of Plezi.co, Charles Dolisy.

Here are the 3 top tools in Charles’ current martech stack:

#1: Plezi: Marketing automation software for B2B marketers

#2: Zapier: Connect your apps and automate workflows

#3: Ahrefs: SEO Tools and Resources To Grow Your Search Traffic