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It’s time for your monthly dose of beauty tea 💅 — and we’re kicking things off with Martha Stewart launching a skincare line the day after her 84th birthday (!!), because apparently she’s aging backwards and decided we should too. Elm Biosciences is here, and it's giving A3O Complex, $135 serums, and oral supplements that’ll allegedly fix our hormones.

We’re also strapping in for Kim Kardashian’s latest cash grab: the SKIMS face wrap. Is it post-op chic? A Hannibal Lecter cosplay? Or just the soft launch of her face lift? You decide, while I gua sha my way to clarity.

Then we dive deep into the sad state of small beauty brands — from the heartbreaking shutdown of Ami Colé (a Black-owned powerhouse that deserved the world) to the downfall of Youthforia, which fumbled hard on inclusivity and learned the internet never forgets a bad foundation match. Spoiler: no one wants ink-black skin tints in 2025.

Also in the chat: the stunning new Violet Grey store and their $1,100 fragrance (don’t worry, we found you a dupe), a love letter to Vaseline, Russian manicures, and why fame is worth more than formulation in the current beauty economy.

Come for the beauty industry gossip, stay for the hot takes — and maybe a few product recs that won’t bankrupt you 💸

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Xoxo

Megan

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