In this episode I am chatting with Martin, who is a seasoned hotel development and finance executive, focused on international sustainable strategy and execution. With over 25 years of experience in the hospitality industry, Martin has worked with luxury hotel brands such as Four Seasons, Melia Hotels International, and most recently Corinthia Hotels. In his role as Chief Development Officer, Martin was responsible for overseeing brand growth strategy and establishing brand standards in key markets through new developments.

2:20 - Insider tips: What should florists keep in mind when working with hotels?

4:45 - How properties determine their floral budget

9:16 - What are brand standards and what should florists keep in mind to adhere to brand standards

14:00 Florists have more experience than they think they do when it comes to being a hotel florist

15:00 Best advice for creating a long term partnership between the hotel and florist

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