Marvel Rivals Executive Producer Danny Koo says the hero shooter genre is just getting started. In this interview we talk about why Marvel Rivals has taken off, how the team plans content nearly a year in advance, and why community feedback is critical for making a live service game work.We also discuss the philosophy behind designing Marvel Rivals characters, how abilities and hero identities are translated from Marvel lore into gameplay, and how the team created original characters like Luna Snow. Koo explains how playtest data, surveys, and community feedback help the developers refine the game before and after launch.We also talk about the challenges of launching live service games today, the state of the games industry, and why the team believes there’s still room for more hero shooters in the market.