Cold-calling success hinges on your ability to listen and ask great questions. The more good questions you ask, the more likely you are to get your prospect to say "yes" to a meeting. It can be too easy to interrupt and be combative when you know they don't understand what you're saying. Ashleigh's process will help you move beyond baseless objections to that elusive "yes." She details her strategy in this episode of Sales Reinvented.

Outline of This Episode

• [0:58] What is cold-calling? Is it still relevant?
• [2:26] Is cold-calling an art and a science?
• [3:32] Get into the performance mindset
• [5:06] Ashleigh's opening lines and techniques
• [6:30] How to keep a cold call engaging
• [8:05] Tools, technology, and metrics
• [10:50] Ashleigh's top cold-calling dos and don'ts
• [12:56] How Ashleigh handles objections and rejections

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