Struggling to Sell? You’re Not Alone—But Here’s How to Fix It. Sales isn’t about pushing products—it’s about delivering VALUE. And if you’re not mastering this, you’re losing money. In this power-packed episode, Lisa Urbanski sits down with sales expert Don Lazari, president of Delivering Value and author of Entrepreneurs' Sales Secrets Revealed, to break down exactly how to sell smarter, not harder.

You’ll learn:
✅ Why most entrepreneurs fail at sales—and how to stand out
✅ The #1 mistake salespeople make when pitching their product
✅ How to simplify complex offers into three key benefits clients actually care about
✅ Why refining and testing your messaging is the key to closing more deals
✅ How to differentiate yourself and win—even if you’re the only salesperson in your business

If you’re ready to stop struggling and start selling with confidence, this episode is your wake-up call.

🎧 Hit play NOW and learn how to sell like a pro!
🔗 Unlock game-changing sales strategies at deliveringvalue.com.
🔗 Connect with Don Lazari on social media for expert sales tips, strategies, and game-changing insights! https://www.linkedin.com/in/don-lazzari/
https://substack.com/@donlazzari
🔗 Grab your copy of Entrepreneurs' Sales Secrets Revealed and unlock powerful sales strategies today! Amazon Book Link

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