This week on Content & Conversation, Ross and Emily Campbell-Snidal, VP of Content Marketing at Siege Media, explore how brands can craft effective content strategies during election season.

0:00 Election Strategies and Content Creation
2:48 Rethinking Content Calendars
4:37 Leveraging Current Events for Engagement
7:21 Updating Existing Content for Relevance
10:04 Navigating Political Topics with Neutrality
12:57 Long-Term Strategy Amidst Short-Term Events

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