In this episode, Allison chats with Erica Colaianne, the Director of Social Media at the University of Michigan, about crafting powerful social media strategies that resonate across multiple platforms. Erica shares her journey from journalism to leading a social media team that engages over 2.4 million followers. She provides insights into data-driven strategy development, platform-specific content creation, and the importance of flexibility and listening in social media management.

Key “How Tos”

• Transition to Social Media Leadership
• Adapt to Social Media Changes
• Make Data-Driven Social Media Decisions
• Boost Engagement
• Collaborate with Influencers
• Structure a Social Media Internship Program

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Guest Name:  Erica Colaianne, Director of Social Media, University of Michigan

Guest Social: LinkedIn

Guest Bio: Erica Colaianne is the Director of Social Media at the University of Michigan where she leads the social communications team that creates dynamic content every day for audiences of more than 2.4 million. Representing a world-class institution known for academic excellence, innovative research, competitive athletics, and a vast global alumni network, she strategizes informational, inclusive and inventive content to educate, engage and enthrall U-M audiences across all social platforms. Driving the coordination of cohesive strategies, she brings social communicators throughout the institution together to cultivate collaborations for creative content that demonstrates the immense impact of the institution and encapsulates the Wolverine experience. 

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

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