Mastering MarTech Series

As a growth marketer with 10 years of digital experience, Elizabeth joined MoneySmart Hong Kong in 2017 as the first and founding member. In this episode she will talk about Deprecation of Third-Party Cookies | How to Prepare for a Cookieless World | Different Aspects to a Marketing Strategy | Advice for Getting into her Field & Role | Top Working from Home Tip.

Alice is a marketer and product/project manager with a demonstrated history of work in the mechanical or industrial engineering industry. Skilled in running integrated campaigns, storytelling, data analysis, and strategic planning to drive market awareness. In this episode Alice will talk about The Need to Visualize Data and her Favourite BI Tools | Data Driven Approaches and Performance | Advice to get into her Field and Role | How the 3D Printing Industry is Handling the Pandemic and the Aftermath | Why she went into this Industry/Company | What she is Most Looking Forward to After the Pandemic | Her Most Awkward Story in Marketing.

Manisha Seewal is the Group Chief Marketing Officer of South East Asia’s largest automotive marketplace - Carro. She oversees the marketing function for Carro in Singapore, Indonesia and Thailand and is a key member of Carro’s leadership team. Tune in to hear Manisha speaking about Preparation for a Cookieless World | Unnecessary Automations | Concerns when Implementing a MarTech Stack.

As Executive Director of Loyalty Marketing at Sands China, Victoria leads the strategy and design of collaborations with the leading digital platform partners for Sands China’s non-gaming ‘Sands Lifestyle’ brand in key Asian markets. In this episode Victoria will cover, Loyalty Program Evolution | Changes to Customer Approaches | Marketing Professionals Performance & Data Driven Approaches | Dealing with Data from Different Sources | 3 Concerns when Implementing a MarTech Stack | Nurturing a Persistent Customer Relationship.

Michael is responsible for building the business throughout Asia, in particular, ex-Japan and Korea. The company works with many different industries, including market research, media, and brands, to help them collect, process, and report on a wide range of data. This session will see Michael speaking on Approaches in Consumer Data | The Readiness of Singapore & the APAC region in Data Science | Preparation for a Cookieless World | Regaining Consumer Trust | Dealing with Consumer Data from Different Sources | BI Tools and Visualizing Data with Interactive Dashboards.

With deep experience in payments, Arvin Singh is the co-founder and Chief Operating Officer of Hoolah, A fintech business providing zero interest installment payments for consumer purchases. Formerly in the Visa New Channels team, Arvin Singh helped non-financial institution partners like fintech companies and non-bank entities across Asia Pacific scale their businesses. Arvin’s experience in payments began when he developed a co-brand Visa Credit card. He subsequently joined Worldpay to deliver comprehensive payment solutions to eCommerce retailers across APAC. In this episode, Arvin will cover, An overview of Hoolah | Which Aspects form a Marketing Strategy | Changes in Approach to Customer Engagement | One App he can't live without | How Data Driven Approaches have Changed Performance | 2020 Priorities in MarTech Investments

Filippo manages marketing for StashAway, the leading digital wealth manager in South-East Asia. He is responsible for all marketing and growth channels with the goal of empowering people to accumulate and manage wealth for the long-term.

As a data evangelist and leader at Southeast Asia’s leading eCommerce platform Lazada, Vira Douangphouxay spearheads a vertical team of tech engineers, product designers, and analysts whose goal is to empower Lazada digital ecosystem of marketers, advertisers and publishers with data. With his extensive experience of marketing and customer journey Vira and team is driving the vision of Alibaba’s pioneering advertising steps outside of China. Former school teacher, Vira joined Lazada in 2014 and has since played a key role in setting up Lazada marketing tech foundations from tagging, tracking, processing, attribution to analysis, data sharing services and analytics platforms. In this episode, Vira will share his expertise on Cloud Based Marketing Technologies | Changes in the Ecosystem due to Third Party Cookies | What Lazada does Differently in MarTech | Data Driven Approaches & Marketing Performance | One App he can't live without | Visualizing Data Needs through Interactive Dashboards.

Suresh Chivukula has 14 years of experience as a business consultant, working at the cross-section of business, digital transformation and innovation. His work has taken him across India and S.E.Asia where he has partnered with small and large clients alike across diverse industries.

Kushal Manupati is a digital marketing expert with over 10 years of experience pioneering digital transformation across multiple industries. Currently leading the eCommerce digital marketing team at Zilingo heading the acquisition, retention, SEO and marketing analytics teams.Built a global centre of excellence for CRM to design lifecycle journeys, drive growth and retention of users for Shopee and Uber. In this episode, Kushal will speak on One App he can't live without | Unnecessary Automations | Changes to Customer Approaches due to MarTech | Concerns when Implementing a MarTech Stack | Setting Actionable Goals using MarTech.