Dr. Joseph F. Coughlin, PhD is Director of the Massachusetts Institute of Technology AgeLab and author of “The Longevity Economy: Inside the World's Fastest Growing, Most Misunderstood Market.” He is a Senior Contributor to Forbes and writes regularly for MarketWatch and the Wall Street Journal. He believes the future is female and is a powerful advocate for members of the new longevity economy, a disruptive economy that’s misunderstood by brands and advertisers.
His advice? Pay attention and cater to the first demographic in history to have health and vitality, wisdom and life experience, and a pocketbook to match ... All at the same time! Ignore them at your economic peril!
Women at Midlife are the Perfect Storm and the Doctor is in:
- Why it’s important to rewire versus retire.
Why the perception of older people as “needy and greedy” is far from the realityWhy our perceptions about aging are hurting us economicallyWhy corporations should begin focusing on and investing in older adultsHow females are the key to our future successWhy the 50 plus female is the most trusted advisor to MillennialsWhy community and connection are so important to women at Midlife & BeyondHow our greatest danger is social isolationWhy he is optimistic about the future of agingWhy it’s important to write a new story about agingHow to live longer, better and more empoweredHow managing your health and well being is the key to living your best lifeWhy investing in your physical health is the key to longevityWhy we must talk openly about AgeismThe 3 things you need for the highest quality of lifeDr. Coughlin's Website
Purchase The Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market