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In this powerful episode of Start With a Win, host Adam Contos sits down with marketing trailblazer Paige Velasquez Budde to dive into the evolving world of branding and trust in leadership. As corporate credibility dwindles, the modern CEO must rethink their approach—moving beyond faceless logos to create people-driven brands that resonate on a personal level. Paige, the dynamic CEO of Zilker Media, unveils the secrets behind leveraging authenticity, thought leadership, and visibility to build influence and scale a business. If you're ready to discover how trust has become the ultimate currency in today’s market—and how you can harness it to gain a competitive edge—you won’t want to miss this conversation.

Paige Velasquez Budde is Partner and CEO at Zilker Media, an Austin-based agency specializing in people-driven branding. Under her leadership, Zilker Media has been recognized as one of Austin’s Fastest Growing Companies and Best Places to Work. A sought-after speaker, she has led workshops for Ernst & Young, Harvard Medical School, The University of Texas athletics, and more.  She has spearheaded marketing strategies for top thought leaders, including New York Times bestsellers Geoff Colvin and Sally Hogshead, and advised major brands like Russell Stover and a2 Milk. Her expertise has been featured in Inc., Texas CEO Magazine, Business.com, and more.

00:00 Intro
01:40 Key principle is this…
04:50 Transition from the brand to this and why it is important…
07:15 Two marketing concepts and leaders need a combination!
10:18 Leaders need to understand it is about this so they can win.
12:41 This can make or break a business!
14:01 More able to story tell, the better: Three areas leaders need!
19:10 Influencer, how to become a business influencer?
22:20 Smallest things make the biggest impact!
25:05 This is where a leader starts.
30:06 Best way to Start Your Day with a Win!

https://zilkermedia.com/

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