The Future of Internal Communication

Mastering professional storytelling with Beatrice N. Kabutakapua


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Beatrice Ngalula Kabutakapua is a business storytelling coach who uses the power of story to help organisations and their leaders improve their communication styles.

In a commercial world that is increasingly data-driven and preoccupied by measurement, how do we create emotional connection that sustains colleague engagement, builds trust and improves communication at work?

A two-time speaker at the IoIC festival, Beatrice chats with Jen, Dom and Cat and shares why storytelling is such a compelling communication technique, particularly in times of ongoing and profound change.

 

Takeaways

  • Storytelling is a powerful method of communication that engages and connects with employees.
  • Stories create an emotional connection and make messages more memorable and impactful.
  • Creating a storytelling culture in the workplace allows employees to feel safe to share their stories.
  • Storytelling is crucial in change and transformation communication, helping employees understand and care about the change.
  • Internal communicators should work on their own storytelling skills and use storytelling as a coaching tool to help leaders share their stories effectively.
  • About Beatrice Ngalula Kabutakapua

    Beatrice Ngalula Kabutakapua is a professional storyteller, having worked as a journalist and documentary maker for a decade, she now supports international organisations as a business storytelling coach. Beatrice applies storytelling to engage, retain and develop internal audiences so that employees advance in their careers, are more productive, and lead with clarity of communication.

     

    LinkedIn |  https://www.linkedin.com/in/beatrice-ngalula-kabutakapua/

     

     

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    The Future of Internal CommunicationBy Institute of Internal Communication

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