In this episode of Mastering Rod Building, host Bill Falconer welcomes two pivotal guests: Roger Seiders, the legendary founder of Flex Coat, and Brooke Oliva, president of Foundation Outdoor Group—the new stewards of the iconic brand. After nearly five decades at the helm, Roger reflects on Flex Coat’s origins, its impact on the rod building community, and the personal journey that led to this major transition.

Brooke Oliva shares how Foundation Outdoor Group came to acquire Flex Coat, what drew them to the brand, and their commitment to preserving the trusted formulas and equipment that have become industry standards. Together, they discuss the seamless handover, the importance of maintaining quality and consistency, and exciting plans for future innovation—including updates to Flex Coat’s renowned tools and the introduction of new products.

Listeners will hear behind-the-scenes stories from Roger’s entrepreneurial journey, insights into the evolution of rod building, and what the next generation of builders can expect from Flex Coat under its new ownership. Whether you’re a longtime Flex Coat user or new to the craft, this episode offers a heartfelt look at legacy, stewardship, and the enduring spirit of the rod building community.

Mastering Rod Building is brought to you by Anglers Resource — your source for genuine Fuji Tackle components.

This week on the show, we go Inside the Blank. We’ve assembled a powerhouse panel with three of the leading minds in rod development—Rob Jenkins, Benny Ortiz, and Jorge Polo—to talk about the complex engineering behind slow pitch rods. They pull back the curtain on modern blank design, revealing why the blank itself, not the components, is the true heart of slow pitch performance.

From the core concepts of recoil and sensitivity to the intricate material science of carbon fiber and advanced resin systems, this discussion covers it all. The guys share the inside story behind the development of the acclaimed Tribute blank, exploring how different tapers and materials translate to real-world results on the water. You'll learn how blank design directly influences jig action, hookset efficiency, and angler fatigue, while the panel debunks common myths along the way.

Whether you're a dedicated slow pitch angler shopping for a new rod or a custom builder searching for the ultimate foundation for your next project, this episode provides an unparalleled look at what truly separates a good blank from an elite one.

Mastering Rod Building is brought to you by Anglers Resource — your source for genuine Fuji Tackle components.

This week on the show, we’re joined by Todd Vivian, a respected leader in rod design and innovation, to talk all things travel rods. With more anglers looking for gear that can go anywhere without sacrificing performance, travel rods are having a serious moment—and Todd breaks down why.

From the rise in demand to the engineering behind a great multi-piece rod, we explore how these rods are designed, what sets high-quality models apart, and how even custom builders can get the most out of their blanks. Todd also shares tips for buyers, insights into the latest materials and ferrule technology, and a look at what the future holds for this growing category.

Whether you're building your own gear or just want a rod that fits in the overhead compartment, this episode gives you everything you need to know to make a smart choice.

Mastering Rod Building is brought to you by Anglers Resource — your source for genuine Fuji Tackle components.

In this episode of Mastering Rod Building, host Bill Falconer is joined by Tom Kirkman, founder of the International Custom Rod Building Exposition (ICRBE), and David Boyle, who will be taking over ownership and management of the event beginning in 2026. After more than two decades of organizing the world’s largest custom rod building expo, Tom reflects on the growth, impact, and enduring appeal of ICRBE—from its February timing to its central location in Winston-Salem, North Carolina.

David Boyle, known for his expertise in Visual Weave and project management, shares his vision for the future of the event. Together, they discuss what builders, vendors, and attendees can expect going forward, including expanded programming, a new website, stronger social media outreach, and a continued commitment to community—highlighted by the ongoing RodMaker Magazine subscriber reception. Whether you’re a veteran of the show or considering your first trip, this episode offers a behind-the-scenes look at a pivotal moment in the rod building world.

Mastering Rod Building is brought to you by Anglers Resource — your source for genuine Fuji Tackle components.

In this episode of the Mastering Rod Building Podcast, host Bill Falconer sits down with Steve Long, Assistant Director of the Outdoor Scholars Program at the University of Montevallo. They explore how the program has rapidly grown into a national model for developing the next generation of outdoor professionals, thanks in part to its top-tier bass fishing team and commitment to career readiness.

Steve and Bill reflect on success stories from program alumni—including one who now leads marketing at Bill’s own company—and discuss how the program blends academic excellence with real-world outdoor experiences. Whether you're an industry veteran or someone passionate about supporting youth in the outdoors, this conversation offers insight into a one-of-a-kind initiative shaping the future of the field.

Mastering Rod Building is brought to you by Anglers Resource — your source for genuine Fuji Tackle components.

In this episode of the Mastering Rod Building Podcast, host Bill Falconer sits down with Bill Batson of Batson Enterprises for a wide-ranging discussion on the evolving landscape of custom rod building. The focus is on Batson’s recent launch of 25 new rod blank models, with standout additions like multi-piece travel rods and extended-length jigging blanks that cater to the growing demands of modern anglers. These new offerings reflect Batson’s ongoing commitment to versatility, performance, and accessibility—key traits as fishing styles diversify and travel becomes more central to the sport.

The conversation also dives into the role of feedback from builders and field testers in shaping product development. Bill Batson shares insights into how the company balances innovation with reliability, and why being in tune with the custom rod building community is essential to long-term success. Whether you’re a seasoned builder or just getting started, this episode offers a valuable look into the collaborative process behind today’s most sought-after blanks.

Mastering Rod Building is brought to you by Anglers Resource — your source for genuine Fuji Tackle components.

In this episode of the Mastering Rod Building Podcast, host Bill Falconer is joined by veteran custom rod builder and retired mechanical engineer Mick Danek. With 69 years of rod building experience and six patents from his automotive career, Danek brings a unique perspective to the science of blank performance.

The conversation focuses on True Natural Frequency (TNF)—a dynamic measurement of a rod’s recovery speed from deflection. Unlike the Common Sense System (CCS), which offers static measurements, TNF gives builders an objective method to evaluate rod performance and sensitivity. Bill and Mick explain how TNF can be measured at home with a smartphone app and explore related topics like flatline oscillation, stiffness-to-weight ratio, and how these factors influence casting accuracy and feel on the water.

Whether you’re an experienced builder or just getting started, this episode offers valuable insights into how engineering principles can elevate your custom rod designs.

Mastering Rod Building is brought to you by Anglers Resource — your source for genuine Fuji Tackle components.

In this episode of Mastering Rod Building, host Bill Falconer sits down with Casey Portier, owner of Voodoo Custom Rods, to trace his journey from frustrated angler to custom rod builder and successful retailer. Casey shares how a disappointing rod purchase sparked his interest in building his own, eventually leading to the creation of Voodoo Rods—a business now known not just for its custom builds but also for its curated inventory of high-end Japanese components like Matagi and Just Ace. The conversation explores the evolution of Voodoo Rods from a boutique operation into a growing online retailer, the importance of keeping inventory in stock, and the logistics of shipping in the rod-building world. Casey also discusses the rise in popularity of beginner rod-building kits and the strong, collaborative community that continues to thrive—particularly among builders on the West Coast. Whether you’re a seasoned builder or just starting out, this episode offers insight into the craft, the industry, and the people who drive it.

Mastering Rod Building is brought to you by Anglers Resource — your source for genuine Fuji Tackle components.

In this heartfelt episode of Mastering Rod Building, host Bill Falconer welcomes longtime rod building veterans Bob McKamy, Buzz Butters, and Todd Vivian to celebrate the life and legacy of Curt Baker, a beloved figure in the rod building community. The conversation is filled with personal stories and memories that highlight Curt’s deep commitment to education, his patient and generous spirit, and his pivotal role in founding the Sun Coast Rod Crafters. The guests also discuss the recent dedication of the Foundation Outdoor Group’s education center in Curt’s honor, a tribute to his lasting influence. Through touching reflections, they paint a vivid picture of a man whose passion, kindness, and mentorship left a profound mark on both individuals and the craft of rod building.

Mastering Rod Building is brought to you by Anglers Resource — your source for genuine Fuji Tackle components.

In this episode of Mastering Rod Building, host Bill Falconer sits down with Carl Schmidt from Fisherman's Landing in San Diego to explore the rich sport fishing culture of Southern California. Carl shares the history of Fisherman’s Landing and its reputation for pioneering long-range trips, including an upcoming four-day adventure aboard the Pacific Queen, sponsored by Angler’s Resource. The conversation dives into the techniques and tools used in targeting prized species like bluefin and yellowtail tuna, as well as the landing’s cutting-edge practices in live bait handling and fish care. Carl also offers a look ahead to the upcoming season, discussing the region’s unique fishing opportunities and what anglers can expect on the water.

Mastering Rod Building is brought to you by Anglers Resource — your source for genuine Fuji Tackle components.