Understanding the financial metrics behind your subscription business is crucial for sustainable growth. In this episode of Subscription Prescription, we delve into the core numbers that drive profitability: Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV).

We'll explore:

How to accurately calculate CAC and LTV

The significance of the LTV:CAC ratio and what it reveals about your business health

Common pitfalls in interpreting these metrics Strategies to optimize your customer acquisition and retention efforts

Whether you're a seasoned entrepreneur or just starting out, this episode will equip you with the insights needed to make informed financial decisions for your subscription model.

📩 Subscribe to the newsletter for more in-depth discussions: https://newsletter.thesubscriptiondoc.com/subscribe

The LTV calculation sheet I mention in the show: https://docs.google.com/spreadsheets/d/1NH1yJgEHaLFjsNDZ1FWAkXm7YfOr82e-8rjth6QFekU/edit?usp=sharing