On Episode 3 of Mastering Sustainability, we welcome Heidi Sanborn, founding director of the National Stewardship Action Council (NSAC) and the California Product Stewardship Council (CPSC), two organizations that advocate for equitable circular economy. Heidi joins us for a fiery, candid chat about about the evolution of Extended Producer Responsibility (EPR) legislation, California’s new SB54 law, and the role of consumers in driving legislative change.  

In episode 2, we’re chatting with Claudia Herbert Colfer, USA Head of Programming for the UN Global Compact Network (UNGC). Together, we take a bite out of the alphabet soup of acronyms that is the sustainability space, gain a better understanding of the different organs of the UN, and break down the Sustainable Development Goals (SDG's). In the Masters Class section of the pod, we’ll turn our focus to what’s actually being accomplished in the private sector to tackle the issues facing all of us today.

In episode 1, we sit down with Dr. Claudia Townsend, associate professor of Marketing at the Miami Herbert Business School, University of Miami and an expert in consumer behavior and decision-making. In the first 20 minutes of the mini-class, we discuss the most common indicators of greenwashing, and the role nutrition labels have played in changing the way we communicate science to consumers. In the Masters Class portion of the pod, we tackle greenwashing across different sustainability sectors and concepts including carbon offsets and the race to net zero, as well as the importance of cultural capital.