"It’s not just about sending emails—it’s about nurturing them to land in the right inbox," says Vitek Patil, CEO, The Lead Marke. At ITEXPO 2025, Technology Reseller News publisher Doug Green sat down with Vitek Patil, Founder and CEO of The Lead Market, to discuss the science of effective email marketing. Fresh from co-moderating a session on "Making the Perfect Pitch," Patil shared key strategies on how businesses can ensure their emails reach their intended audience.

The Secret to Email Success: Nurturing, Not Just Sending

Patil emphasized that many businesses mistakenly focus on volume rather than deliverability. Simply blasting emails isn’t enough, warming up your email process and establishing credibility with providers is critical. "Prospects are waiting to hear from you, but if your emails don’t land in their inbox, your efforts are wasted," he explained. By nurturing email campaigns—optimizing content, timing, and engagement—businesses can significantly improve email deliverability and response rates.

How The Lead Market is Transforming B2B Lead Generation

The Lead Market specializes in:

B2B lead generation

LinkedIn-based prospecting

AI-powered web scraping for targeted data collection

Personalized email campaign strategies

Appointment scheduling for high-value leads

With a data-driven approach, The Lead Market helps businesses move beyond cold outreach and toward meaningful customer engagement.

Learn More

Visit: tlminsightsales.com

Book a Consultation: Click "Get Started" on the website to schedule a call with Patil and his team.

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