As the ecommerce universe expands, brands and retailers have more opportunities to reach and sell to consumers. Although digital channels can help companies realize a lot of value, they also can create a lot of complexity, especially because all of these different channels have different data requirements and content best practices.  
 
Greg Ives and Bradley Hearn of ChannelAdvisor have seen this complexity first-hand and have guided B2C companies as they strive to bridge their owned ecommerce sites, marketplaces, social platforms and more. During this week’s Retail Remix, they discuss:  

• The data and content required to create a seamless and consistent experience;  
• How brands and retailers can navigate an expanded ecosystem and develop a strategy that aligns with the evolved customer journey; and
• Why the rise of “shoppable media” is changing the playbook for effective ecommerce strategy. 

 
This week’s episode is brought to you by TaxJar
From marketplaces to social selling, the opportunities for e-commerce retailers to grow their business have never been better. But selling on more platforms and in more regions means increasingly complex sales tax requirements. TaxJar automates the entire sales tax compliance lifecycle for retailers, including real-time calculations, multichannel reporting, nexus calculations and automated filing. They simplify your sales tax so you can focus on the important stuff, like developing great products and attracting customers. Visit www.taxjar.com to learn more. 

RELATED LINKS 

• Learn more about ChannelAdvisor 
• Dig into the latest ecommerce coverage 
• See how you can master global digital expansion