I had a great discussion with Bob Ray, COO of Margarita's- We talked about Supply chain, Labor and other issues impacting not only the Margarita's brand but the restaurant industry in general.
Bob Ray, who has been with Margaritas since 1992 in a wide variety of positions, became an owner and board member assuming the role of Chief Operating Officer. The brand also expanded its leadership team to include a star-studded mix of owners and board members with decades of experience managing and growing successful restaurants. Alongside founding brothers John and Dave Pelletier, the Margaritas leadership team includes Larry Cates, who served as President of Applebee’s International; Anthony Ackil, the founder of B.GOOD, a trendsetting, healthy fast-casual restaurant chain; Hexagon Hospitality LLC founder Mitch Kahn; and Paul Twohig, the former president of Dunkin Donuts and former president of MOD Super-Fast Pizza Holdings LLC. During the pandemic, Margaritas re-engineered its business model focusing more on high-profit dayparts like dinner and late-night, reducing labor and food costs and simplifying operations without sacrificing fun or quality. “By removing lunch and opening later in the day for dinner and evening bar, we significantly increased efficiency and improved economics of the restaurants,” said Margaritas COO Bob Ray. “It’s resulted in happier team members, which all together contributes to a better guest experience. We did all of this without compromising our scratch kitchen cooking or our craft margaritas. We’ve got the successful formula down to a science.” The renewed franchising efforts, being led by Vice President of Franchise Development Tom Radomski, will focus on expanding Margaritas beyond the Northeast. “Ideal candidates would be highly experienced, multi-unit operators that have the infrastructure in place to support high-volume, full-service restaurants in markets throughout Ohio, Kentucky, Indiana, Georgia and Florida,” Radomski said, noting the total investment for a full-service Margaritas Mexican restaurant ranges from $1.5 to $2.5 million, depending on location on square footage. Margaritas Mexican Restaurants has delighted guests since 1986 with colorful, authentic décor and atmosphere, delicious Mexican recipes, 20+ hand shaken, made-to-order margaritas, and an inviting, fun experience for any occasion. In order to keep the brand special, founder John Pelletier made countless adventures to Mexico to seek out and purchase carved chairs, furnishings, artwork, and colorful tile from local artisans, ultimately using this décor to highlight Mexican culture in the restaurants. Today, that spirit lives on with managers and staff taking organized trips to central Mexico to visit artist communities and manufacturing towns to immerse themselves in the food and culture. ABOUT MARGARITAS MEXICAN RESTAURANTS Founded in 1986 by John Pelletier, Margaritas Mexican Restaurant Group has 25 locations throughout Massachusetts, Maine, New Hampshire, Connecticut, New Jersey and Pennsylvania. From colorful and authentic décor to a commitment to community relations through field trips and visiting artist demonstrations, Margaritas provides an atmosphere rich with the culture and flavors of Mexico. Margaritas Mexican Restaurants have earned numerous awards and honors, including being named the Best Mexican Restaurant in both New Hampshire and Connecticut. For more information about Margaritas’ franchise opportunities, visit www.margs.com/franchising/overview. Contact Bob at: https://www.margs.com/Contact Gary at: inforwww.frangrow.com Visit: www.frangrow.com Visit www.franchisemoneymaker.com