Masters of Comms

Tune into this episode of Masters of Comms for a deep dive into the art of change management with Hannah King, Head of Global Employer Brand and Recruitment Operations, at Straumann Group. Discover how a global leader in dental solutions navigates the complex dynamics of introducing new technologies and processes across varied cultural landscapes. We'll explore the strategies that ensure smooth transitions, foster employee buy-in, and align internal communications to drive successful organizational change. Join us to learn about the tools and techniques that make change management at Straumann Group a blueprint for success in any industry.

Hannah recommends us to watch the Mr. & Mrs. Smith TV series, created by Donald Glover and Francesca Sloane.

Are you ready to smartly integrate videos into your internal communication strategy? Master of Comms is pleased to welcome Asha Panicker, independent consultant in content strategy & corporate communication. In this episode, we dive into the role of videos in business communication, real life use cases of the use of video in internal communication, the rise of smart videos and ways to measure effectiveness of video communication. Join us as we reveal the power of videos to make your internal communications future ready.

Asha recommends to watch the drama series "One Day" and the movie "12th Fail" directed by Vidhu Vinod Chopra.

Is your organization heading for a merger? Effective employee communication is key to ensure its success. Master of Comms is pleased to welcome Preeti Sharma to guide us on the subject. Join us to reveal a step by step guide on how to ensure successful employee comms before, during and after a merger!

Preeti' advised to read "Winning Minds: Secrets from the Language of Leadership" by Simon Lancaster.

Is your organization undergoing a season of fast growth? Are you struggling to keep up with your internal communications? Master of Comms is pleased to welcome Anshul Sharma, Head of Communications & PR at Schbang. In this episode he spills the beans on how Schbang leaned in on transparency, brutal honesty and clarity to scale their internal comms as the company has been growing at an incredible pace. Join us to learn how to successful scale up your internal communications in a fast growing environment!

Anshul recommends us to watch "Interstellar" directed by Christopher Nolan.

Join us on 'Masters of Comms' as we unravel the intricacies of Employee Value Propositions (EVPs) with Alastair Atkinson from ScarlettAbbott, a leading expert on the subject. Discover how a well-crafted EVP not only prevents costly employee turnovers but also becomes a magnet for attracting ideal talent, blending tangible benefits with the unique cultural ethos of your company. Alastair demystifies the difference between EVP and employer brand, emphasizing the need for authenticity in your EVP to resonate with both current and prospective employees. Tune in for an episode that transforms your perspective on EVPs, making them a cornerstone of your employer branding strategy.

Alastair advised us to read "The Seven Deaths of Evelyn Hardcastle" by Stuart Turton.

Chapters:

00:00 Introduction to Employee Value Proposition (EVP)

00:37 Welcome to Masters of Comms Podcast

00:54 Guest Introduction: Alastair Atkinson

01:20 Alastair's Journey in Communication and Engagement

02:33 Overview of ScarlettAbbott

04:14 Understanding the Concept of EVP

05:08 The Importance of a Strong EVP

07:49 EVP and Employer Branding

10:35 The Importance of Articulating EVP Clearly

12:33 Examples of Companies with Effective EVP

15:14 Strategies for Conveying EVP

19:54 Resources and Tools for Developing and Communicating EVP

23:38 Keeping EVP Relevant and Resonating

26:20 Final Advice and Best Practices for Strengthening EVP

28:23 Alastair's Book Recommendation

Dive into the future of work with Paul Bennun on our latest episode! As we embrace the era of hybrid working, the workplace undergoes a dynamic shift. Join Paul as he unravels the secrets behind crafting an exceptional employee experience at DAZN, where digital channels and physical spaces seamlessly blend. Discover the challenges faced and how to strike the perfect balance between the virtual and real realms.

Paul recommended the following book: "Antifragile: Things That Gain from Disorder" by Nicholas Taleb.

00:00 Introduction and Guest Welcome

00:58 Guest Introduction: Paul Bennun

01:54 Understanding DAZN

02:57 The Impact of Hybrid Working on Employee Experience

06:39 Balancing Physical and Digital for Inclusion

09:27 The Role of Leadership in Employee Experience

17:10 Measuring the Impact of Employee Experience Initiatives

18:11 Key Recommendations for Improving Employee Experience

19:26 Closing Remarks and Book Recommendation

Are you struggling to set up a successful thought leadership program? Masters of Comms is pleased to welcome Peter Yorke from SunTec. In this episode, he shares their success story with clear tips on how to identify, nurture and motivate thought leaders in an organization. Join us to learn how to start and expand a successful thought leadership program and help distinguish your brand!

Are you struggling to navigate the blurring lines between internal and external comms? Masters of Comms is pleased to welcome Amit Govind, Head of Internal Communication & Social Media at Tata Consultancy Services. In this episode we talk about the role of social media, mobile and storytelling in internal comms and unpack what goes into the practical process of making it a reality. Join us as we uncover the secrets to successful blended communication!

00:30 Introduction of Amit Govind

01:27 Understanding Tata Consultancy Services

04:16 Blurring Lines Between Internal & External Comms

05:53 The Role of Social Media in Internal Comms

06:14 The Importance of Employee Engagement in Internal Comms

07:49 The Impact of Mobile & Social Media in Communication

10:05 The Power of Storytelling in Internal Comms

10:23 Successful Vaccination Campaign – A Case Study

13:04 The Role of Different Departments in Communication

15:43 Challenges and Solutions in Blended Communication

21:13 The Importance of Measurement in Blended Communication

24: 21 Top 3 Recommendations for Successful Blended Communication

27:45 Conclusion & Final Thoughts

Join us in this exciting episode as we delve into "The Power of Influence: How Effective Communication Fuels Social Selling Success." We sat down with industry expert, Sandy Adam of Quest Software to uncover the secrets of building a thriving social selling strategy that has the potential to transform your business. Discover the journey of a company that initially took the leap into social selling, faced challenges, and reaped incredible rewards.

00:38 – Introduction of Sandy Adam, Global Sales Enablement Senior Manager.

00:52 – Sandy's Career Journey and Role at Quest Software

2:59 – Understanding Quest Software and Its Impact

4:28 – The Genesis of a Social Selling Strategy

7:37 – Integration of Social Selling within Existing Sales Strategy

10:48 – Content Strategy and Communication Tailoring

14:59 – Engaging and Training Sales Teams

20:30 - Measuring ROI and Success of the Program

23:21 - Key Recommendations & The future evolution of the program at Quest

27:15 - Sandy's Book and Film Recommendations

Join us in this exciting episode, as we delve into the world of employee advocacy and its profound impact on building a strong brand reputation. Discover the secrets to harnessing the power of internal team members and external partners to take your brand to new heights. From uncovering the missing elements in your content strategy to creating consistent and fun experiences, we'll explore proven strategies to turbocharge your brand reputation. Get ready to revolutionize your brand's image. Tune in now and embark on a journey towards building a rock solid reputation through the strength of your internal & external allies.

00:30 – Introduction of Daniela Delgado, Marketing & Communications Manager at SolidCAD

1:04 – What is SolidCAD?

2:24 – Why Employee Advocacy was selected to transform communications

4:04 – The challenge of Brand Consistency

5:10 – Who gets to participate in the program?

6:48 – What's the importance of training?

9:17 – Partners are the future!

12:02 - 3 Recommendations on implementing Advocacy to improve brand reputation

14:08 - Daniela's Film Suggestion