Masters of Comms

In this episode, we're taking you on a journey to explore the dynamic world of employee advocacy on a global scale. Join us as we dive deep into the strategies and insights needed to elevate your advocacy program to new heights.

Our expert guest, Joe Morris, Head of Social Media & EA at Capgemini shares their wealth of knowledge on embracing a worldwide approach to advocacy. Discover the critical role of audience segmentation and how it empowers your team to deliver targeted, impactful messages to diverse audiences across the globe.

But that's not all. Joe also emphasizes the foundation of advocacy programs: leadership. Learn how to start at the top, gaining leadership buy-in and support to supercharge your advocacy efforts.

Tune-in to learn how to transform your employee advocacy program on a global scale!

Joe recommended that we watch: "The Young Ones"

www.mastersofcomms.com

Are you ready to supercharge your recruitment efforts and win the talent race? Masters of Comms is pleased to welcome Wendy Alexander, Talent Scout at POET. In this episode, we dive into the game-changing strategy of "Employee Advocacy" and how it can revolutionize your hiring process. We explore the power of tapping into your most valuable asset - your employees - to become your brand ambassadors.

Join us as we reveal the secrets of harnessing "Employee Advocacy" to skyrocket your brand's visibility and attract top-talent. Wendy reveals what she is doing to transform the recruitment game through this innovative approach.

Wendy advised us to read How to Win Friends & Influence People by Dale Carnegie and 12 Rules for Life - An Anecdote to Chaos by Jordan B. Peterson.

Episode summary:

0:59 Introduction of Wendy Alexander

2:16 Overview of POET

4:07 Challenge building a recruitment advacacy program

6:52 Encouraging employees to become Advocates

12:32 Aligning Employee Advocacy with Corporate Brand

16:29 Measuring the Success of Recruitment Advocacy

18:41 Wendy's 3 Key Recommendations

21:04 Wend's Book Suggestion

Masters of Comms is excited to welcome Sarah Goodall, CEO at Tribal Impact. Sarah is here to unveil her secrets to building an impactful executive thought leadership program. Discover her key recommendations to start and scale leadership advocacy as one of the pillars to a strong brand strategy.

Sarah advised us to read: A Beautiful Constraint by Mark Barden & Adam Morgan, Atomic Habits by James Clear and The Midnight Library by Matt Haig.

Episode summary:

0:59 Introduction of Sarah Goodall

1:26 Overview of Tribal Impact

3:07 Overall challenges of Leaders on Social Media

6:25 Impact of Social Leadership Advocacy

8:07 Building Trust & Credibility with Employees

11:02 Establishing the pillars to engage the workforce

16:02 It's all about measurement

20:06 Key communication recommendations for professionals

22:26 Sarah's Book Recommendation

Masters of Comms is pleased to welcome Paul Osgood, Global Head of Internal Communications at Clifford Chance. Paul is here to share his recommendations on how to you build consistent communication channels in decentralized organizations! Find out how he embeds consistency that brings people together whenever and wherever they reside.

Masters of Comms is pleased to welcome Dani Lindley, Director of Marketing, Comms & Collaboration at Bip Group. Dani is here to share her recommendations on how to keep your top talent when inflation's heating up! Uncover her approach to engaging employees with honest & transparent communication strategies to retain talent in a continuously changing economic environment.

Masters of Comms is excited to welcome two expert guests from Nuspire, Francie Dudrey, Senior Director of Content Marketing & Corporate Communications and Rebecca Schloesser, Corporate Communications Coordinator. They will share their recommendations on how to build an impactful employee advocacy strategy in the secretive industry of cyber security. Discover how they have implemented an environment of transparency, enabling them to engage employees and attract new talent… while keeping their clients' secrets safe.

Masters of Comms welcomes Sam Bleazard, Employer Brand Content Producer at Fortnum & Mason, where he has put a modern spin on a heritage internal comms brand. Sam is recognized with more than 25 years of experience, where he has been successfully transforming comms strategies at leading organizations. Sam shares his insights on how to implement an impactful storytelling strategy at traditional organizations and beyond. Uncover Sam’s key takeaways for introducing storytelling into an organization, which compels audiences to take an active role in internal communications.

Sam advised us to read:

You Are Not a Gadget: A Manifesto by Jaron Lanier

Ten Arguments for Deleting Your Social Media Accounts Right Now by Jaron Lanier

Masters of Comms receives Advita Patel, Director & Founder of CommsRebel. For more than 20 years, Advita has assisted corporations to transform their internal communication strategies. Based on her strong experience, Advita shares with us her vision and recommendations on building impactful Diversity, Equity & Inclusion internal comms strategies. Discover tools to help you reach your implementation objectives, from objections to engagement in global businesses.