NDA’s podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. 

In this episode we meet Ross Sergeant, Head of Media at Asahi Europe.

The discussion ranges from the importance of the rise of attention as a marketing metric to the changing role of digital agencies and why the metaverse is one of the most exciting new developments for brands in how they can engage with customers.