In this week's episode of Masters of SaaS, we talk with Shane Murphy-Reuter, the CMO at Webflow, the leading platform empowering designers to build professional websites visually.

Join Todd as he delves into Shane's journey and explores the key insights he has gained as a CMO of one of the most popular SaaS companies at the moment. 

In this episode we cover:

• Shane’s biggest lessons from his first 90 days as a CMO - understand why many SaaS companies struggle with poorly defined positioning and the importance of crafting a compelling brand story;
• How to measure effectiveness of marketing activities is essential for scaling demand generation;
• How to get your CFO to approve big budgets;
• How to double a paid media campaign ROI through CRO and media mix optimization;
• The challenges of finding the right Google conversion signal;
• Finally, Shane reveals his strategies for working smarter, not harder.

Tune in and gain the knowledge you need to take your SaaS marketing efforts to the next level!

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

In this episode, we dive deep into the world of CRO experimentation programs and why they are crucial for SaaS businesses. We have a heart to heart conversation with Andres Glusman, a “behavioral science nerd who loves applying the craft to all things business” and the CEO at Do What Works - a startup helping growth, marketing, and product teams accelerate their conversion rates.

Discover the true definition of strategy and how it plays a vital role in optimizing conversions. Whether you're a CMO or a marketing professional, you'll gain valuable knowledge about running statistically significant A/B tests and setting parameters for success. Learn how to identify your golden pages, those key areas that have a disproportionate impact on your bottom line, and uncover the meat versus potatoes approach to optimizing user experiences.

But what if your business struggles with low conversions? Don't worry, Andres has you covered. He provides practical recommendations for SaaS businesses facing this challenge. From leveraging media and qualitative research to refining your pitch and continuously iterating on your message, this episode will give you actionable advice to drive improvements and unlock growth.

We also explore the best experiments for SaaS businesses, the 80/20 rule of research, the art of prioritizing experiments, and even some intriguing experiments that yielded remarkable results. With Andres' wealth of experience and expertise, this episode is a goldmine of knowledge for anyone looking to enhance their CRO efforts.

Tune in and get the insights you need to supercharge your conversion rates and achieve remarkable results.

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

In this episode, we get up close and personal with Andy Raskin, a strategic messaging consultant and founder of Strategic Narrative, a consulting firm that helps SaaS companies shape their stories to achieve strategic success.

Andy's superpower is crafting stories that inspire action, and his work has helped his clients raise hundreds of millions of dollars in investments. He's a New York Times, Inc., and Forbes contributor, and has lectured at UC Berkeley and Stanford.

But Andy's approach is not just about research and creativity. It's about empathy and connection. He cares deeply about his clients and their audiences, and helping leaders find their true voice is what really drives him.

Join us for a deep dive into the art of storytelling for businesses. We'll analyze the best pitch deck ever, explore how to implement The Strategic Narrative and learn key lessons from Andy's experiences working with over 100 companies. Plus, we'll discuss how to get your team aligned and fully engaged in crafting a narrative that truly resonates.

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

In this episode, we talk to Joel Klettke, a storytelling powerhouse and the founder of Case Study Buddy, a company that helps businesses craft irresistible case studies to showcase their success stories. With over a decade of experience in copywriting and content strategy, Joel is a master at crafting narratives that captivate and persuade audiences.

Whether he's working with Fortune 500 companies or small startups, Joel's mission is always the same: to help businesses tell their stories in a way that connects with their target audience and drives results. With his razor-sharp wit and infectious enthusiasm, Joel is a true force to be reckoned with in the world of marketing and communication.

Join us for another episode of Masters of SaaS as we dive into the world of case studies and why they are crucial for SaaS companies. Along the way, Joel covers a range of topics, including why case studies matter, why companies struggle to create them, proactive vs reactive storytelling, and how to make the customer the hero of the story. 

Don't miss out on the latest stories from top SaaS experts - delivered straight to your inbox. Join our list: https://uprawmedia.com/saas-podcast
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More about Case Study Buddy: https://casestudybuddy.com/
Joel on LinkedIn: https://ca.linkedin.com/in/joelklettke
Joel on Twitter: https://twitter.com/JoelKlettke

Upraw Media: https://uprawmedia.com
Upraw on LinkedIn: https://linkedin.com/company/uprawmedia
Upraw on Instagram: https://www.instagram.com/uprawagency
Upraw on Twitter: https://twitter.com/UprawAgency
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If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

For this episode, we talk to the original conversion copywriter, Joanna Wiebe, the founder of Copyhackers.

Joanna is a rockstar in the world of copywriting and conversion optimisation. Not only is she the brilliant mind behind Copyhackers, a wildly popular copywriting blog, agency, and copy education provider, but she's also the founder of Airstory, an amazing SaaS product that helps people organize their research and writing.

It's no wonder why Joanna is such a big name in the industry. She's spoken at some of the most prestigious conferences around, including Mozcon, INBOUND, SearchLove, and CXL Live. Her passion for helping others improve their writing and increase conversions is truly inspiring. 

Come along as we explore how to build the perfect SaaS-focused conversion landing page, why interviews, demos and thank you pages are the cornerstone for client insights, the best copywriting frameworks, the importance of a value proposition and how to write great CTAs and offers and how to validate the copy on your landing page.

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More about Copyhackers: https://copyhackers.com
Joanna on Twitter: https://twitter.com/copyhackers
Joanna’s New Newsletter: https://joannawiebe.substack.com

Upraw Media: https://uprawmedia.com
LinkedIn: https://linkedin.com/company/uprawmedia
Instagram: https://www.instagram.com/uprawagency
Twitter: https://twitter.com/UprawAgency
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If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

For this episode, we talk to the world's most influential Conversion Rate Optimization expert, Peep Laja. 

Peep is the founder of three successful companies - CXL,  Speero and, more recently, Wynter, a product marketing research platform. 

Like many of you I've learned from Peep over the years, so it was humbling to have the opportunity to chat with him. 

We discuss,

- How to validate ideas 
- How Peep approaches bootstrapped growth with limited resources
- The richest sources of qualitative feedback 
- What exactly is Message market fit and how you can approach it 
- The advantages of speed in business 
- How to defend yourself against fierce competition
- Hiring lessons and advice 
- How to prioritise your time

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

In this episode we discuss with marketing positioning legend April Dunford.

Positioning is foundational to everything we do in sales & marketing.

But what exactly is positioning? 

It’s a widely misunderstood topic 

April says...

“Positioning defines how your product is the best in the world at delivering some value that a well defined set of customers cares about” 

If you’re building a SaaS business this is a must watch! 

We discuss, 

- What exactly is positioning anyway 

- The 5 Components of awesome positioning

- How to tackle positioning and in the correct order 

- The intersection of jobs to be done & positioning 

- When to start positioning in SaaS

- Choosing the right market

- Positioning complex products

- Marketing is not magic dust you can throw on bad positioning

- Message testing around a positioning thesis 

- How April became a great storyteller 

- Radical differentiation in 2021

- How to hire great marketers 

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

In this episode, we sit down with best-selling author, podcast host and SaaS legend Nathan Latka.

Why is Nathan the most sued podcaster in SaaS? And why the hell does he lean into it?

In his own words:

"Your CAC to get a hater is cheaper than your CAC to get a lover'.

Or...

'It’s cheaper to get more people hating me, but most people aren’t tough enough to deal with haters'.

We chat about:

- Why Nathan is the most sued podcaster

- Launching his first SaaS company and funding mistakes

- How to convert MRR into upfront cash with Founderpath 

- Why you should focus on revenue per employee

- How & why Nathan bends the rules

-  And batching tasks to save on switching costs 

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

For this episode, we sit down with Cris Villar. Cris is the Co-Founder and VP of Customer Success at Landbot, a product that transforms your website into a Conversational Experience to increase engagement and conversion rates. 

I was amazed to learn that  Landbot was born out of a product bug...  

... A bug that skyrocketed conversions from 5% to 27%! 

It’s easy to look at successful companies and think their success was linear and without serious setbacks.  The reality is that many companies have limited resources, pivot and get punched in the face… daily.  But the ones still standing get back up and keep going. 

Who knows, a product bug can lead to an incredible insight! 

Often times, the obstacle is the way.  That was certainly the case for Landbot. 

In this episode, you will learn: 

- How to leverage free platforms like Product Hunt to accelerate growth 

- The importance of positioning and how to approach it 

- Outbound sales mistakes and why “supporting is the new selling” 

- Why Landbot are dedicating 70% of their resources on activation and why you should be too

- And the challenge of time management in the retention economy & advice to tackle it.

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

In this episode, we talk to Annie Maguire, a Conversion Copywriter. She’s worked with companies like Samsung, Visa and Loreal, helping them convert leads through customer research and copywriting.

Let’s face it; if your messaging sucks, PPC won’t work! You can spend 100k per month on ads, but if you don’t know how to talk to your customers… You've already lost.

In my opinion, SaaS companies often overlook messaging - or get it wrong. They often end up with copy that’s either too clever or too generic, vague or just “meh”. 

In this episode, you will learn: 

- The most common SaaS copywriting mistakes 

- The importance of qualitative research

- How to make the most out of your data

- Different methods to collect qualitative research

- How to conduct customer interviews

- Drawing insights from quantitative and qualitative research 

- How to structure landing pages

- The most impactful copywriting changes you can make

- And how to craft a strong value proposition!

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!