Masters of SaaS

This week we sit down with Guillaume Moubeche of Lemlist, who went viral for refusing $30M. They’ve never taken funding or needed paid advertising. Guillaume tells us why, and how he is on a mission to reinvent what start-up success looks like. 

Lemlist is a sales automation platform that allows B2B companies to automate their sales prospecting on various channels - cold e-mail, social selling, calls… In just three years, they grew from zero to 10k plus customers & 5M ARR. 

We discuss, 

- How Lemlist mastered organic growth;

- Why Guillaume Turned Down $30M investment;

- The pitfalls of focusing too much on funding;

- Guillaume's journey to become a successful entrepreneur;

- The difference between getting acquired and taking investment;

- Advice for aspiring entrepreneurs;

- Why positive feedback and non-violent communication is key;

- And how Guillaume got scammed by the Chinese mafia (really)!

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

In this episode, Mark Colgan, Co-Founder & CRO of Speak On Podcasts, shares his 10 years experience in outbound sales
 
 Mark previously ran a team of 100 outbound prospectors, he’s a coach for sales impact academy, startup advisor and mentor and he now runs an agency called speak on podcasts. 
 
 The conversation is a deep dive into how SaaS companies can approach outbound Sales. 
 
 We cover, 

• Having the right mindset & intention 
• Defining your ICP & Personas 
• Prospecting 
• Using triggers to focus on prospects that are more likely to convert
• Preparing your data
• Outreach and how to leverage the  best channels
• How to approach messaging.
• The advantages of starting your own podcast

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

We speak with Shay Howe, Vice President of Platform Strategy at ActiveCampaign. 

With 130,000 customers and around 800 employees, ActiveCampaign offers tools like Email marketing, forms,  CRM, landing page, live chat and a bunch more.

They help businesses meaningfully connect & engage with their customers through customer experience automation.

In this episode, we cover:

• How Shay’s upbringing made him a life-time learner and problem-solver;
• The importance of being “maniacally” customer focused in the SAAS industry;
• Advice on leadership and management
• How to quickly validate ideas through VOC insights
• How to structure one to ones to make your team more introspective

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

In this latest episode I speak Mikael Thuneberg the CEO & Founder of Supermetrics.

https://youtu.be/UdpOiC5Tqtw

Supermetrics picks up all the marketing data you need and brings it to your favorite reporting, analytics, or storage platform — whether that’s a spreadsheet, a data visualization tool, or a marketing data warehouse.

A whopping 10% of global advertising spend is reported through Supermetrics.

• We cover the origin story and revenue growth over the last 10 years.
• How he found the primary traction channel in 2015 which had an immediate impact on revenue. What it was like mentally switching from a one man shop.
• We also tackle their funding, the future of data management with AI & machine learning, productivity, rapid growth during COVID.  

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

In this episode, Alex Theuma, CEO & Founder of SaaStock, shares his learnings on what you need to consider when planning and running your own online conference or event.

Prior to COVID 19, SaaStock ran the largest in person SaaS events in Europe with their flagship event being held in Dublin each year.  In March 2020 ticket sales dried up & SaaStock’s revenue went to zero. They had to quickly pivot, remobilise and switch to an online event experience. 

What else we cover:
- a brief history of the conference
- how SaaStock re-invented its industry-leading conference
- why replicating a virtual event from a live event doesn't work (and what does)

Links >>
Upraw media: https://uprawmedia.com/
Episode summary: https://uprawmedia.com/blog/saastock-alex-theuma

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

In this episode, Matthew Barnett, founder and papa bear at Bonjoro,  tells us all about the value of customer support for a business and how it can become a strategic investment that increases customer retention and reduces churn.

We also cover:
- the importance of brand authenticity and how the teams have leaned into their own quirky & human approach
- customer advocacy and how this can be used as a core growth lever.
- matt's top video tips for SaaS companies
- how to find and maintain focus in your work

Links >>
Upraw media: https://uprawmedia.com/
Episode summary: https://uprawmedia.com/blog/customer-support-bonjoro

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

Question for brand marketers: how do you get found before anyone goes to Google?

Paul Campillo, Director of Brand at Typeform helps us answer the above question and also takes us through the company's 3-step framework to a meaningful brand design.

You'll also get to hear more about:
- why we should stop creating hot dog content (and what that means)
- the importance of passing down wisdom in a growing team
-  why branding has to come from the Founder
- the most undervalued part of a copywriting framework

Links >>
Upraw media: https://uprawmedia.com/
Episode highlights: https://uprawmedia.com/blog/podcast-meaningful-brands-paul-campillo

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

In this episode I speak with Dave Woodward The CEO of ClickFunnels and host of the weekly Funnel Hacker Radio Podcast.

In just 6 years, the company went from 0 to 125K Customers, 350 employees and $150 Million in annual revenue, and what it meant for him.

Did we mention they did it with zero funding?

We also went through a variety of topics, including:
- how to instil a company’s culture from a small team to hundreds of employees
- how to build a community with people, not for them
- the work people should prioritise to become more effective leaders

Upraw media: https://uprawmedia.com/
Episode highlights: https://uprawmedia.com/blog/customers-clickfunnels

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

In this episode we're talking to Lorena Morales, VP of marketing at Go Nimbly.

Get ready for a wild ride through the lessons of becoming a marketing leader: from moving to the US as an immigrant student to the often-overlooked importance of self-awareness and its impact on building a happy team.

Other topics we dive into:
- the role of speed and adaptability in marketing
- how to measure branding ( if you think you can't, give this episode a listen!)
- why sleep is on her one on one meeting checklist

Upraw media: https://uprawmedia.com/
Episode highlights: https://uprawmedia.com/blog/lead-go-nimbly

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

As a startup CEO, where do you spend most of your time as the company grows? 

Common answer: in meetings; 
Ideal answer: prioritising your customer base more 

Chris Ronzio, CEO and founder of Trainual walks us through the lessons and key decisions that took the company from 0 to 5 Million ARR in just two and a half years.
By our standards, that's pretty impressive.

We also cover:
- how to approach unit economics as a SaaS startup
- the simple practice that helps him answer all the common messages he gets on his channels
- how to use customer feedback to drive your business

Links >>
Upraw media: https://uprawmedia.com/
Episode highlights: https://uprawmedia.com/blog/customers-trainual

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!