Masters of Search

Federico Cutillo is Head of SEO at home24, one of Europe's leading home & living e-commerce platforms competing with giants like IKEA and Wayfair. What makes Federico particularly fascinating is his 7+ year tenure leading SEO at home24. He joined about a year before the IPO and helped shape the global SEO strategy for 6 markets.

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Kirk Williams is the founder and owner of ZATO PPC Marketing, a US-based agency completely focused on Paid Search. Kirk has been the named the #3 Most Influential PPC Expert for 2025, his 9th year on this list.

📌 Check out https://zatomarketing.com/

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Mike Rhodes has become one of the most influential voices around PPC and AI. After building and selling four businesses, Mike has spent a lot of time building products like the famous PMAX Insights Script and teaching people how to do the same.

📌 Check out https://8020agent.com and https://adstoai.com

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Bob Meijer has spent over €100M on Google Ads, is a 2x Top 50 Most Influential PPC Expert, and built a 1,900+ member community, but he almost never does interviews anymore. Until I asked him to join mine.

Together with Miles, Bob co-founded PPC Mastery and started The PPC Hub. One of the largest (if not THE largest) PPC communities on the planet.

While most PPC "experts" are busy selling courses with theory, Bob has been quietly building something real.

1,900+ members learning from someone who actually walks the walk.

When someone with Bob's track record rarely does podcasts anymore, but says yes to yours, you know it's going to be special.

This is the guy who:

We'll dive deep into:

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Felix spent 10 years building the marketing that led sevdesk from startup to a €400m exit. In this episode of the Masters of Search, he’s revealing how search (especially SEO) played a key role in it.

While most marketing leaders jump companies every 2–3 years, Felix stayed the course at sevdesk for a full decade.

And it paid off big time.

He told me that search marketing was one of the key pillars of their growth strategy throughout the entire journey.

So key, that when I asked their CFO (yes, I really did that) if he’s happy about the ROI of their search efforts, he said “absolutely.”

When the finance team gives search marketing a thumbs up at a €400m exit company, you know they cracked the code.

This is the guy who:

We’ll dive deep into:

→ How search became a key growth pillar at sevdesk

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Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/

Matthäus built one of Germany's top SEO agencies in less than 10 years, working for A-level clients like HelloFresh, Henkel, or KfW. This Thursday, he's sharing his learnings and how he navigates his 80-person agency through the GEO transformation.

While most SEO consultants are still working solo or with small teams, Matthäus co-founded Claneo with Magdalena and Martin and scaled it to 80 people.

He told me that he's currently in one of the most interesting phases of the company, because they're steering an entire organization through the biggest shift in the search ecosystem for 20 years.

This is the guy who:

We'll dive deep into:

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David Konitzny has probably spent 100+ hours figuring out how AI Search really works. While most SEO professionals are still guessing about AI search, David has been reverse-engineering the actual systems.

As Product Owner Organic Search @ KKP (Kosch Klink Performance GmbH), he's not just theorizing but dissecting Google's and ChatGPT's code, extracting internal AI prompts, and analyzing real performance data.

This is the guy who:

When someone spends most of their days literally looking under the hood of AI search systems, you should tune in.

We'll dive deep into:

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Malte Landwehr just quit his 6-figure corporate job (VP SEO @ idealo) to bet everything on AI search. So I went live with him on the 1st episode of "Masters of Search", to ask him everything about it.

Malte spent 5 years leading one of Europe's strongest SEO machines. And he walked away from it all to join a 10-person AI startup.

Why?

Because he believes we're about to witness the biggest shift in digital marketing history.

When someone with Malte's track record bets his career on it, you should pay attention.

We dove deep into:

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