Matchstick Studio Podcast

We've all sat in on a meeting where someone will throw out a few buzzwords that mean nothing. Do buzzwords actually add value to the conversation? Does it mean anything? 
Or is it a sales tactic used to get you through the door because they come off as someone who knows more? 

Jordan sits down to help explain the differences between a logo and a brand. What goes into building a brand versus a logo? As well as providing further explanation to a brands identity.


Disclaimer: This podcast is for informational purposes only.

Let's talk about PAID DIGITAL ADVERTISING! We haven't covered this much just yet but creating a strategy around this can help generate traffic instantly. How much does it cost? Is it worth it? What is pay-per-click? Is this right for me? Listen in to find out and elevate your business to the next level! 

What are backlinks? Are all backlinks good? How do I get backlinks? 

Jordan sits down to tell us about all things backlinks! Find out how backlinks can help boost your SEO ranking and help people find your business on the internet. 

Are you unsure of the steps you need to take to help improve your website? Listen in as Jordan, Digital Director & Co-Founder of Matchstick Studio, gives 15 tips that you can do to improve your website!

Jordan discusses one of the most common practices in our industry. We aren't talking about the Nigerian Prince internet scams but the more predatory scams that REAL BUSINESSES are behind.

We've all received an email someone that has no idea about your business and falsely promises results. The "If you purchase our service you will increase in sales by 1000%!" or the "We can help you rank #1 in SEO in 5 days using our service!". The first question that always pops up in our mind is how? 

Listen in to hear Jordan's take on these predatory practices that are becoming more common in our industry.

Is honesty and integrity at the center of your core values? How do you feel when businesses give themselves self-proclaimed "world's best" titles with nothing to back that up? 

Not all businesses value these things but we hold ourselves to extremely hard standards. Always tell the truth, no false claims, but what happens when a company doesn't have these standards? Listen in to hear the story of a company who might have tried to bend the truth a little bit.

We sat down with Food Industry Veteran, Michael Turley CEO Zephyr Foods, to talk about if we should all be worried about food shortages. Listen in to hear his unique insight into these strange times.

The Matchstick Studio Crew sit down to give their thoughts and opinions on re-opening given the current situation. Should business owners be arrested or fined for re-opening or should they be allowed to operate and leave it up to the consumer to decide if it's worth the risk.

Let us know your thoughts on the situation whether you agree or disagree with our opinions.

Is there something that people do that rub you the wrong way? These things happen in both our personal lives and in business. We talk about a few of our own pet peeves and also go over a few on the business side as well.