In this episode of the James Loud Podcast, James sits down with Matt Shotwell of Midzotics for an unfiltered conversation that digs deep into legacy, controversy, and cannabis culture. Known for his appearance in the Discovery Channel series Weed Country, Matt has long been a polarizing figure in the industry. From his days operating a dispensary in Vallejo to the legal challenges that followed, Matt has always walked the line between rebellion and reform.Now reemerging with his brand Midzotics, Matt embraces the humor, irony, and reality of middle-tier flower—owning the word “midz” and flipping it into a movement. In this episode, he opens up about his legal battles, the impact of Weed Country on his life, and how he’s carving a new lane in the modern cannabis landscape. With James guiding the conversation, you’ll get real insights into what it takes to bounce back, rebrand, and stay true in an ever-changing industry.Whether you loved or hated him on TV, Matt’s story is far from over—and this episode proves he's got a lot more to say. Tap in for an honest, thought-provoking episode packed with lessons, laughs, and legacy vibes.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Midzotics:Instagram: https://www.instagram.com/midzotics/Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:The James Loud Podcast, hosted by James Loud, a renowned breeder, author, and advocate in the cannabis industry, dives deep into the intricate world of cannabis genetics and breeding with a distinctive culinary-inspired outlook. Based in the San Francisco Bay Area, James leverages his vast experience from co-founding Loud Seeds and securing multiple international cannabis awards, bringing unparalleled insights to each episode. In 2024, the podcast was honored as the Winner of Podcast of the Year by the International Cannabis Awards, a testament to its commitment to education, advocacy, and innovation in the cannabis sphere.Every week, the podcast features a diverse array of guests from the cannabis industry and beyond, all united by their passion for the plant. The show focuses on expanding themes from James's book, "Cannabis Breeding: The Art and Science of Crafting Distinctive Cultivars," fostering a community rich in knowledge and appreciation for cannabis. Join us on this award-winning journey as we explore the latest in cannabis genetics, breeding techniques, and industry trends, cementing our place at the forefront of cannabis culture and conversation.