Will Data Clean Rooms help us avoid consent, or personal data altogether, and make the most of first-party data for data collaboration and addressability purposes?

Matthias Eigenmann is a Swiss lawyer with over 10 years of practical experience in technology and data protection law. He currently works as legal counsel and DPO at Decentriq (a Data Clean Room), and is also an advisor on data protection matters to a large hospital in Switzerland. Prior to this, he spent several years working in tech and data protection law at a law firm, as well as as an in-house counsel for IT contracts and data protection at PwC Switzerland. 

References:

• Matthias Eigenmann, Enhanced Privacy for Data Analytics
• Matthias Eigenmann on LinkedIn
• Decentriq, a Data Clean Room
• Damian Desfontaines: Differential Privacy in Data Clean Rooms (Masters of Privacy)
• Nicola Newitt: The legal case for Data Clean Rooms (Masters of Privacy)