Max FashionUnder the ownership of the UAE-based Landmark Group, Max Fashion is a popular fashion label there. Micky Jagtiani initiated that. In the Middle East, in the UAE, the brand was initially introduced in May 2004.HistoryThe first Max Fashion store opened in 2004 in Abu Dhabi, Middle East. With the opening of its first location in Indore, the brand was introduced in India in 2006.With over 500 stores covering 8.5 million square feet across 20 countries, including the United Arab Emirates, India, Saudi Arabia, Kuwait, Jordan, Bahrain, Qatar, Oman, Kenya, Lebanon, Egypt, Algeria, Tunisia, Nigeria, Libya, Tanzania, Indonesia, Malaysia,Iraq, and Syria, Max is currently the largest fashion brand in the Middle East, North Africa, South East Asia, and India. After ten years since its inception in India, Max Fashion debuted its first television ad in 2016.Max offers its own private label apparel for men, women, and children as well as footwear, home goods, and accessories, catering to the mid-market category.Brand promotionThe Max Fashion company is well recognised for its periodic billboard collections in Dubai and is frequently cited as a pioneer in the retail technology sector. To connect the online shopping experience with in-store apps, Microsoft, Ombori, and Max installed multilingual interactive voice-activated mirrors at Dubai's Ibn Battuta Mall in December 2018. Availability in IndiaIn 2006, Max, a part of Lifestyle India Pvt. Ltd., established its first location in Indore. Max has more than 200 outlets in 80 locations around India. Now increasing at a 35% CAGR year over year, Max is a mono brand with its own label items produced by in-house designers for every season.