This week's key takeaway: When is it time to get moving again? - with Ben Fewtrell and David Carlin

Episode intro: Spoiler alert: the time to get moving again is… RIGHT NOW!

The world was given a big shock by COVID, and now we face a global economic slowdown. This has reduced the enthusiasm of some business owners and has changed consumer habits… but now is the time to fight back. It's time to think differently, stop looking at problems, and start looking for solutions. Listen to our advice on pivoting and reacting to a changing world… and relight that fire in your belly!

In this week's episode you will learn:

• How to future proof yourself in a new era
• Why you might need to pivot
• Why you need to think about selling an experience rather than simply selling an item
• Is it time to review your USP?
• The power of subscription models
• Why people remember an experience more than the price they paid for something

Show links:

• Check out our courses here: https://maxmyprofit.com.au/maxed
• Download this week's handout: https://maxmyprofit.com.au/usp
• Join our Facebook group: https://www.facebook.com/groups/maxyourbusiness/

This week's key takeaway: The magic of measuring what is happening in your business + BYS winner - with Ben Fewtrell and David Carlin

Episode intro: If you don't properly measure what's going on in your business, you don't succeed. It's as simple as that! We speak to a lot of business owners and senior managers who don't have a proper grasp of what's going on in the different departments in their business. We're going to do our best to make sure you're not one of them.

It was the legendary entrepreneur John Wanamaker who said, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half"… but that was in the 1800s. There's absolutely no excuse to say such a thing these days. In this week's show we'll demonstrate how easy it is to stay on top of your key metrics.

In this week's episode you will learn:

• How to record your leads
• What a 'lead source' really means
• How to reduce your acquisition cost
• The importance of A/B testing
• How to segment your leads
• How long it should take to implement a proper measurement policy
• The numbers that a sales manager ought to know
• How to manage multiple conversion rates

Show links:

• Check out our courses here: https://maxmyprofit.com.au/maxed
• Read our workbook, 'Test, Adjust, Measure': https://maxmyprofit.com.au/tam
• Download our lead-generation workbook: https://maxmyprofit.com.au/repeat/
• Join our Facebook group: https://www.facebook.com/groups/maxyourbusiness/

This week's key takeaway: Your #1 lead generation strategy - with Ben Fewtrell and David Carlin

Episode intro: Think about this stat: 80% of your revenue comes from 20% of your customers. If only business owners and managers kept this in mind, there wouldn't be so many bad lead-generation strategies that are a waste of time and money.

So much marketing is driven towards new business, but what about your existing customers? If you show them enough attention, they'll keep coming back. We've been doing this for years in our business - it really gets results. In this episode we'll tell you how we do it.

In this week's episode you will learn:

• How to get customers to come back more often
• Why an existing customer is more valuable than a new one
• How to measure your repeat business
• How many businesses fall foul of chasing new business
• The tools you need to help you stay in touch with existing customers
• The ABCD lead-management strategy
• When you wouldn't want someone's repeat business

Show links:

• Win free access to our brand new 'Building Your Sales' course: https://maxmyprofit.com.au/enter
• Download our lead-generation workbook: https://maxmyprofit.com.au/repeat/
• Join our Facebook group: https://www.facebook.com/groups/maxyourbusiness/

This week's key takeaway: Good communication is essential in sales - with Ben Fewtrell and David Carlin

Episode intro: Good sales is about so much more than simply talking from a sales script. Unless you know your audience, you won't be able to sell to them - it's as simple as that. Think about this phrase for a moment: "Communication is the response you get."

You can pick up cues from things like body language and speech patterns, and there are techniques for profiling your prospects before you've met them. These are not dark arts of manipulation - they are simply the realities of life!

But where do you start? We'll show you how...

In this week's episode you will learn:

• How communication links to behaviour
• Why sales scripts can be flawed
• How to click with a sales prospect
• The importance of open-ended questions
• How NLP can help you
• The DiSC profile explained
• The difference between adaptive styles and natural styles
• How to change communication for visual, auditory and kinaesthetic

Show links:

• Win free access to our brand new 'Building Your Sales' course: http://www.maxmyprofit.com.au/enter
• Get your DiSC profile here: https://maxmyprofit.com.au/disc-reports/
• Join our Facebook group: https://www.facebook.com/groups/maxyourbusiness/

This week's key takeaway: Know your numbers to increase sales - with Ben Fewtrell and David Carlin

Episode intro: If you don't know your numbers you're stabbing in the dark. So many business owners come to us who don't know their numbers… no wonder they need our help!

You don't have to be an economic genius to get on top of your numbers. Having a grasp of just a few simple KPIs will help you drive your business forward. We'll talk you through the most important KPIs, and share our top tips for how to use them.

In this week's episode you will learn:

• Why your 'big' problem probably isn't such a big problem after all
• The right order to deconstruct a problem
• The fundamental KPIs you need to stay on top of
• What 'leverage' really means
• The difference between lead generation and lead conversion
• How to make your business pay you as a business owner rather than simply giving you a job
• 'Leading' and 'lagging' KPIs
• The importance of reducing your cost of sales
• When you shouldn't discount

Show links:

• Download our KPI strategy guide: http://www.maxmyprofit.com.au/leverage
• Win free access to our brand new 'Building Your Sales' course: http://www.maxmyprofit.com.au/enter
• Join our Facebook group: https://www.facebook.com/groups/maxyourbusiness/

This week's key takeaway: Are you ready to build your sales this year? - with Ben Fewtrell and David Carlin

Episode intro: This is the most fundamental aspect of business! You've really got to know how it works if you are going to succeed. In short, how do you get your prospects to know, like and trust you?

We'll give you the benefit of many decades of experience selling ourselves, and advising others on how to sell their product/service.

In this week's episode you will learn:

• The fundamentals of the sales process
• How to systemise your sales process
• Is selling about convincing people?
• How to tap into the logic of a customer
• How to recruit the right salesperson
• The different personality types you need to understand
• How to build a rapport with your prospect

Show links:

• Win free access to our brand new 'Building Your Sales' course: http://www.maxmyprofit.com.au/enter
• Join our Facebook group: https://www.facebook.com/groups/maxyourbusiness/

This week's key takeaway: "But you don't understand… everyone needs my attention and help!" - with Ben Fewtrell and David Carlin

Episode intro: We hear it so many times, but we've got to tell you: it's no excuse!

If you can't shape your business in the way you want, you simply have to stop fighting fires. Let go, delegate and free yourself up to be a visionary!

By the end of this episode, we'll give you some quick wins to set you on the right path.

In this week's episode you will learn:

• Why you have to learn and adapt
• What we can learn from fishing
• How to avoid 'super-hero syndrome'
• How to play the game of 'offer and conditioning'
• Why you should embrace your inner child
• The sacrifices you should make for the sake of longer term efficiency
• How to prove to your team that you trust them

Show links:

• Win free access to our brand new 'Building Your Foundations' course: http://www.maxmyprofit.com.au/enter
• Join our Facebook group: https://www.facebook.com/groups/maxyourbusiness/

This week's key takeaway: Is there more month at the end of your money? - with Ben Fewtrell and David Carlin

Episode intro: One of the fundamental pillars of business is cashflow, and yet many business owners don't fully understand it. We see people who have run businesses for many decades who have no idea of what's going in and out every month. Even if your business has always had the money to cover its outgoings comfortably, you should be on top of it.

This week's episode will teach you the basics of cashflow forecasting, and what might go wrong if you don't do it properly.

In this week's episode you will learn:

• Why you shouldn't rely on looking at your bank account to anticipate cashflow issues
• What you shouldn't delegate to an accountant
• How often you should check your forecasts
• A system for putting money away
• How to know your 'cash gap'
• Why you need to be on top of your expenses
• How you should reconcile a cashflow forecast with your bank account

Show links:

• Check out our new free Max My Profit course: http://www.maxmyprofit.com.au/enter
• Join our Facebook group: https://www.facebook.com/groups/maxyourbusiness/

This week's key takeaway: As a business owner, is it possible to NOT work in my business? - with Ben Fewtrell and David Carlin

Episode intro: We keep going back to the phrase, 'work IN your business, not ON your business'. Most business owners would agree they could build a better business if they had time to step away from the day-to-day and think about change/development… and yet so many fail to do it.

As David says, "It's a step-by-step, brick-by-brick process, where everything you let go of has to be systemised." But how do you do that? We'll tell you how.

In this week's episode you will learn:

• How to delegate effectively
• How to manage the change of stepping away
• How to translate a system from your head to something sharable
• The tasks you should delegate
• How a business owner can detach themselves from the sales process
• How you can still be a leader and engage with your team after you have delegated
• The time it takes to hand over properly

Show links:

• Try our free quiz: http://www.maxmyprofit.com.au/blueprint
• Ben's recommended books, The 21 Irrefutable Laws of Leadership and The ABCs of Building a Business Team That Wins
• Join our Facebook group: https://www.facebook.com/groups/maxyourbusiness/