Randall (Randy) Koch is the VP of Partner Development at OEM Interactive, an industry leading marketing company. Randy brings a wealth of Automotive and e-commerce experience and expertise that is passionate about driving growth and building strong relationships within the industry.

👉 Register for the upcoming Fixed Ops Roundtable Event

What we discuss in this episode:

Randy opens up about the fundamental importance of parts in dealership success, drawing from his upbringing in a family deeply rooted in the automotive world. He shares poignant anecdotes from his childhood, highlighting the pivotal role of meticulous inventory management and control. 

At OEM Interactive, Randy leads the charge in partner development, forging meaningful relationships that transcend traditional vendor-client dynamics. He shares insights into the company's holistic approach to dealership growth, emphasizing the importance of collaboration and mutual understanding. Through innovative marketing strategies and personalized solutions, OEM Interactive empowers dealerships to thrive in an increasingly competitive market.

We also talk about the e-commerce revolution and its profound impact on dealership operations. Randy offers practical advice on leveraging online platforms to drive sales, streamline inventory management, and enhance customer communication. From shipping solutions to communication tools like Parts Messenger Pro, Randy unveils the secrets behind maximizing efficiency and productivity in dealership operations.

Listen to the episode featuring Randy Koch for even more insights!

Enjoying The Fixed Ops Roundtable Podcast? Please leave a rating and review 👇

Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237

Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY

Thanks, Randy Koch

Connect with Ted Ings and the Fixed Ops Roundtable:

• Register for the next Fixed Ops Roundtable Event
• Ted Ings on LinkedIn
• Center for Performance Improvement