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Maximizing Ecommerce
Maximizing Ecommerce episodes
- Data Driven Ways to Find Profitable Products in 2022 with Izabella Ritz, Ep #150
As you expand your catalog, it can be hard finding products to sell that you can actually make profitable, especially if you are using the same parameters that everyone else is using with product research tools.
That is why I am excited to welcome Izabella Ritz to share unique, data-driven ways to find products. Generally, I am not surprised by the ideas people come up with for product research, but Izabella shared some ways that I had never heard of or thought about.
Connect with Izabella
- Ritz Momentum
Connect with Kevin
- Facebook Group
48 min - Mastering the Art of Scaling with Joel Bower, Ep #149
Joel Bower from Owning the Edge comes on the podcast to discuss the mindset for scaling your business.
In this video, Joel explains the importance of having the right mindset when scaling your business.
He shares some practical tips for building a team and keeping everyone on the same page toward success!
Connect with Joel
- Owning the Edge
Connect with Kevin
- Facebook Group
46 min - Forming Your Company Correctly with Scott Letourneau, Ep #148
When operating a business, it is important to set up your business the right way and depending on your circumstances, your needs could be a little different (sometimes in unexpected ways).
To clear up the world of corporate formation in the US (LLCs, corporations, etc.), I am excited to bring on Scott Letourneau from Nevada Corporate Planners. (They don't just do Nevada companies…)
Connect with Scott
- Nevada Corporate Planners
- Scott on LinkedIn
Connect with Kevin
- Facebook Group
42 min - Managing Amazon PPC Campaigns with Lucas Kwiatkowski, Ep #147
I find it fascinating to connect with others in space and talk about core competencies like PPC. The better you are at paid advertising, the more successful you will be.
In this episode, I am excited to bring on Lucas Kwiatkowski to discuss what he is seeing works these days with paid advertising on Amazon.
Connect with Lucas
- YouTube
- Nomadz
Connect with Kevin
- Facebook Group
38 min - When to Bulk Up or Cut Down Your PPC Campaigns with Mina Elias, Ep #146
Over the last couple of years, I have gotten to know Mina Elias from Trivium, and he developed a unique and respected perspective on Amazon PPC campaigns. On this episode of the podcast, he comes on to discuss what he has learned.
He shares his "PPC diet" which is basically when to either bulk up or start cutting down on your spending.
From there, we discussed some of the metrics that he looks at when optimizing accounts. It gets a bit technical, so grab a pen and paper…
Connect with Mina
- Trivium
- Get a Campaign Audit from Mina's Team
- Mina on Instagram
Connect with Kevin
- Facebook Group
45 min - From Air Force to Exit of 7-Figure Seller Business with Reggie Young, Ep #145
I had the opportunity to chat with today's guest when he was spending half of his time underground as an officer in the US Air Force. At the time, he had the ability to push a button that could start WWIII and was trying to get traction on his business.
He has developed quite the success story, and he now has had a big exit on what became a successful 7-figure business.
In this episode, Reggie Young shares what he has learned along the way going from a low point (literally and metaphorically) to an enviable success story…
Connect with Reggie
- Reggie's Website
Connect with Kevin
- Facebook Group
42 min - Increase the Results of Your Amazon Funnel with Steven Pope, Ep #144
Your funnel on Amazon breaks down into three basic variables: Impressions, Clicks, and Purchases. Recently, Amazon has added Add To Cart as another variable to start keeping an eye on.
In this episode, Steven Pope comes on to share what he calls the ICAP funnel on Amazon, and he shares a case study using some fairly new reports.
This episode does get a bit technical, but you will learn some helpful insights into how increasing your results at each step of the funnel will lead to higher sales (and profits).
Connect with Steven
- YouTube
- My Amazon Guy
- MAG School
Connect with Kevin
- Facebook Group
37 min - Protecting Your Business Assets with Matt Lovell, Ep #143
Having spent several years in the insurance industry, I know that insurance is one of those subjects that no one likes to talk about (but they need to).
It is an uncomfortable topic because it is confusing and focuses on a bunch of what-ifs and potentially bad things that you hope never happen.
With that said, I have seen how people have been saved by their insurance policy when something goes wrong, and others who wish they had the right type of insurance and had to shell out enormous sums of money out of their own pocket.
In eCommerce, you can get a policy, and the insurance company will gladly take your money. BUT if the policy isn't structured correctly, you could be rejected if, God forbid, something bad happened that caused you to need to actually use your policy.
That is why I am excited to bring on Matt Lovell from Well Insurance, and Matt has been my agent for 5 years.
Connect with Matt
- Well Insurance
Connect with Kevin
- Facebook Group
36 min - Saving Time and Money Using Amazon PPC Bulk Files with Elizabeth Greene, Ep #142
It can be challenging to stay on top of your Amazon PPC campaigns. There is so much to stay on top of, and information coming from several different reports.
Plus, there are so many screens to click through just to do simple tasks like adding a keyword or changing a bid.
At one point, I was about ready to give up on PPC until I discovered bulk files. They have the information you need in one place, and once you get the hang of them, they can cut it down to just a fraction of the amount of time it takes for the campaign manager. (And it is a completely free tool)
To help you get the hang of bulk files (or get tips on how to better manage your campaigns with them), I am excited to bring on Elizabeth Greene who is an absolute whiz at bulk files (or Bulk Operations Templates as they are more officially known).
Connect with Elizabeth
- Junglr
Connect with Kevin
- Facebook Group
39 min - From Disney Intern to a 7 Figure International Empire on Amazon with Brandon Fuhrmann, Ep #141
Earlier this year, I got the pleasure of sharing the stage at Prosper Show with my guest, Brandon Fuhrmann. He has built quite the international empire for himself, and he is also the co-founder of an event for high level sellers called, AMZ Innovate.
We talked about what Brandon has learned on his journey, and it turns out that we worked at Walt Disney World at the same time (might have even bumped into each other). "Small world" as they say…
Listen to this episode for actionable advice from a high-level seller with an amazing network of 7, 8, and 9 figure sellers. You won't want to miss this.
Connect with Brandon
- AMZ Innovate
Connect with Kevin
- Facebook Group
35 min
About Maximizing Ecommerce
From the publisher's feed
Are you building an ecommerce business? Each Thursday, Kevin Sanderson shares what he has learned going from a full-time corporate job to being an independent, full-time ecommerce entrepreneur. …
Follow along as Kevin shares what he has learned selling on Amazon in ten different countries and brings on subject matter experts to help you build an ecommerce business that you can be proud of.