David “Ledge” Ledgerwood, Managing Partner at Add1Zero LLC, talks about how impactful podcasting can be as a B2B marketing channel. His key takeaways include:

• Podcasts are great for lead generation because they bring value to the right customer base in your audience.
• Podcasting establishes you as a thought leader and an authority in your industry.
• Podcast guests and the audiences they attract are more likely to be your next customers.
• Podcasts generate a lot of content that can be extracted and repurposed.
• B2B podcasting isn’t about growing followers but generating the right audience for your business.
• Getting started the right way is critical, so it’s best to find an expert who can help you with this.

Learn how to unlock the powerful medium that can forge relationships, establish you as an authority, ensure a lasting legacy and grow your business.

• Website - https://contentallies.com/
• Podcast - https://www.leadersofb2b.com/

This episode is brought to you by Content Allies.

Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. 

We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. 

You show up and have conversations, we handle everything else. Learn more at ContentAllies.com 

#B2B   #BusinessLeaders    #Leadership