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Joining us today is Matt Barnes to talk about the benefits of empowering internal customers, removing the fear of failing, and being aware of our state of mind at work.
Matt is the Owner and Operator of B&B Automotive and Superior Auto Service in Bryan, Texas.
In this episode, we travel to the land where everything's bigger to learn about Matt's unique perspective on leading a business. Throughout our conversation, Matt shared his thoughts on the importance of bringing the right energy to work, empowering internal customers, and working hard to create a space where failure is allowed and accepted as part of any process. He also talks about the lessons he got from getting rid of an unproductive habit and the importance of remaining calm when things go South and everyone starts panicking.
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Aden McDonnell joins us today to talk about how rebranding and becoming the CEO of his businesses transformed his life.
Aden owns two companies, McDonnell's ATS (Automatic transmission Specialists) and GOS Performance, and ran a third business, Destroked, a machine shop in Denver where he managed the sales and tech support. He rebranded and now operates his businesses under the umbrella of Greybeard Automotive.
In this episode, Aden reveals what made him decide to rebrand without worrying about losing his clients or starting all over again. We discuss the importance for business owners to realize that just as they do, their brands, logos, and business can change and evolve with time. Aden talks about the book reading practice he turned into a habit in his company and the positive impacts of creating and maintaining the tradition of meeting with his team weekly to discuss the books they read.
We also talk about Aden's transition from business owner to CEO; he shares his thoughts on how liberating it is to create responsible leaders and delegate and how he uses his freedom to focus on strategic parts of the business.
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In this episode, Pam Tures brings a magnificent example of how liberating can be to develop a good second in command and a solid staff we can rely on.
As the co-owner of Lee Hill Auto Service, Pam built a supportive team that gave her the freedom to nurture her passion for artistic expression. She founded Bee-Potsitive Creations, the space where she produces fused glass and pottery sculptures, one of them recently accepted by the Smithsonian Museum on her work depicting her perception of COVID.
Throughout our conversation, Pam talks about how she got into pottery and glass sculptures, the empowerment and freedom gained from building a reliable team in her business, and the moment she got the email from the Smithsonian Museum announcing they accepted her artwork be exhibited. She also describes the turning point when she realized and convinced herself that her art was worthy and valuable to folks and the importance of instilling an independent mindset in our internal customers.
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We are thrilled to have Bruce Spencer again on the show. This time, our conversation revolves around habits, creating space and time to rest, transparency, and freedom.
After a long and successful trajectory in corporate America, Bruce decided to pivot and get into the automotive industry, buying Walt Eger's Service Center in Maryland.
In this episode, Bruce talks about the importance of building healthy habits and the negative impact of not resting properly or treating our bodies poorly. We talk about how, as business owners, we must bring our best energy every day, why creating honest and open communicating channels is key to our growth, and how to increase retention by simply respecting our internal customers.
Bruce also talked about why we shouldn't be cheap when paying our freedom tax and why he is entirely unapologetic when enjoying the benefits of his business.
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Visiting us today is Bruce Spencer to talk about his experience joining the automotive industry as an "outsider." After several relocations following the needs of his corporate career, Bruce decided to pivot and find a way that allowed him and his family to settle down. Bruce found a fantastic opportunity to do so by buying Walt Eger's Service Center in 2016.
Bruce Spencer is the Owner of Walt Eger's Service Center in Maryland; he is also the President of BJS Consulting and an experienced strategic leader of high-performing teams.
In this episode, we delve into Bruce's journey transitioning from the corporate and consulting world into the automotive industry. We talk about the challenges he faced during the last six years, his thoughts and feelings about running a repair shop without being a technician, and the skills he brought into the business from his previous life.
We also discuss the importance, as business owners, of knowing to take distance from our company, owning and replying to bad reviews, and clear communication with internal customers. In addition, Bruce shared his flawless approach to deciding what things he won't get involved in and spending time on them.
Tune in to episode 31 of Maximum Octane and learn about Bruce's unique approach to the automotive industry.
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After attending ATI's last conference in March, our guest, Wendy Hawk, decided to do something different with the information she gathered throughout the event.
In previous years, the notes, the brilliant ideas, and the revolutionary methods compiled in a notebook would lie on a shelf, slowly drowning in oblivion.
This time, Wendy decided to act, organize the notes, and use them to help her manage her business and personal life, make sure to reach her goals, finish projects on time, become a better leader, and be a more patient and emphatic person.
Wendy Hawk, General Manager of Riverside Auto Center, shared how organizing and planning her days was a life-changing decision. She described how she changed the dynamics of her business by committing to change every day a bit and highlighted the importance of treating ourselves with compassion when we fail.
We also discuss how essential it is to check in regularly with those to who we delegate work, setting one-on-one meetings, and how breaking things into small pieces can be the solution to many of our problems.
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In today's episode, the #1 Relationships Coach, C. Regi Rodgers, visits us to discuss how we establish and build romantic and business-related relationships.
Former renowned Pastor C. Regi Rodgers has been featured in "I'm Just Saying" from TCT Network, "Heavenly Sent" from the Word Network, "Atlanta Live" from TV 57 in Atlanta, and other local cable and national radio programming. Regi leads people to understand their own destiny and their power to create their own reality. He is a gifted teacher, speaker, mentor, and author.
Throughout our conversation, Regi shared the five stages of dating to help us create long-lasting and healthy relationships. We talk about the difference between having chemistry or a connection with someone, why we must look for consistency when meeting someone new, and how we can do it following our intuition. We delve into the limiting beliefs our image-based society instills on us, the importance of constant evolution, and how to develop soft skills to improve our problem-solving abilities.
In addition, Regi revealed how to change the narrative of our thoughts to attract what we want and need in our lives and business and let the universe's choreographic abilities work in our favor.
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Today, we are joined by two remarkable women, pillars of ATI, Katie Plitt and Ashley Lehr, to talk about how they deal with being a spouse, a mother, and the backbone of an organization with over 1700 members and more than 80 workers.
Ashley, whose son Travis is almost 4, and Katie, mother of Caleb, who just turned one, talk about their daily routine, how they juggle the responsibilities of being busy moms, and how their kids see them. We delve into how they handle mom guilt, what they do to find time for themselves and their partners and their favorite plan to unplug themselves from work.
We also discuss the importance of making a pause and taking time for ourselves as mothers, away from our kids, spouses, and any other responsibilities, and how they deal with the role of being "enforcers of law" at work and at home, being the ones that say no.
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Laura Ritch and Rosa Anderson joined us today to talk about how they decided to open a soothing salt spa at the back of Integrity Auto Care. Laura is a US Army veteran, who met her husband Robert while stationed in Norfolk, VA; they got married in 1992, and then she transitioned from active duty to a military wife. Rosa is a former nurse who had to leave her profession due to health issues. Although her nursing career was abruptly interrupted, she kept helping others and enhancing their health using Halotherapy treatment.
The "salty sisters" opened their business in 2019 after they had an experience in a salt room in North Carolina. Since then, they have grown their business exponentially and generated a long list of clients looking for relief from psoriasis, sinus, anxiety, autism, and depression, to name a few.
In this episode, we delve into Rosa and Laura's fascinating story of how Salt + Sol Halotherapy was born and when and where they decided to come forward with an idea they had during a trip. They kindly explained what a salt session is, the benefits of getting one, and some of the great experiences they had with the hundreds of clients they meet every week.
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How much attention are you paying to your business' Google reviews? Probably not enough. Of course, reviews might look like a double-edged sword to many business owners. We all love positive five-star reviews, but what if we get a wrecking one-star review?
Regardless of how we deal with good or bad reviews, being relevant on the web is more important than ever: a company that doesn't exist digitally is doomed to fail in the modern world.
Visiting us today is the go-to person to increase online visibility and effective online marketing in the automotive industry, Jimmy Lea. Jimmy is a Product Evangelist at Kukui corporation, passionate about helping automotive business owners know where they are spending their marketing dollars and track their effectiveness.
We had a wonderful conversation about the essential need to get reviews, how to deal with bad reviews, and why getting reviews at any platform other than Google is not a good idea. Jimmy shared some golden nuggets about the proper way to get reviews, how much time we should dedicate to getting them, and why having only five-star reviews might not be an ideal scenario. In addition, Jimmy shared a technique to remove Google reviews that, according to him, has a 50-50 chance of working, but still, it's a considerable resource to deal with internet trolls.
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From the publisher's feed
Maximum Octane is the high-performance podcast for automotive shop owners ready to accelerate their leadership, culture, and profitability. Hosted by industry veterans Kim Hickey and Jason Patel…
This season, Maximum Octane brings raw, real conversations from ATI SuperConference 2025 in Hawaii—featuring shop owners who are transforming their businesses by investing in what matters most: people, process, and purpose. From using Digital Vehicle Inspections (DVIs) to create superfans and elevate trust, to building training-first cultures that unlock loyalty, growth, and long-term success, these are the stories that inspire action. The season explores the shift from technician to technologist, the power of structure and team leadership, and the innovative thinking driving the automotive industry forward in a time of rapid change.
If you're a shop owner looking to scale sustainably, retain top-tier talent, maximize your Average Repair Order (ARO), or future-proof your business against ever-advancing vehicle technology—this podcast delivers the mindset and methods to get you there. You’ll gain field-tested strategies from ATI’s top-performing members, with deep dives into DVIs, workflow efficiency, culture-building, team accountability, talent development, technician training, and actionable steps to grow your shop’s revenue, reputation, and resilience.
Because in today’s market, it’s not just about fixing cars—it’s about building a business people believe in.
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